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もちわさ日 engagement report

@mochiwasa_bi - 170K followers on X

Measured over 30 original posts from a 30-day window, last computed on October 30, 2026.

Engagement

Top 10% for its size
Per follower
19.4%
of 170K followers
Per impression
11.0%
299K views on a typical post
Reach
176.5%
of its followers see a post
Typical post
33K
interactions (median)
Saved
0.376%
1.1K bookmarks on a typical post
Posting rate
1.53/day
active 87% of days
Peak time
14:00 UTC
Wednesday

A typical post picks up 33K interactions against 170K followers, an engagement rate of 19.4%. Measured over 30 original posts, its engagement rate beats 100% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 299K times each, and 11.0% of those impressions turn into an interaction. That is about 175.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video, 7% are part of a thread and 10% link out. The account's strongest tracked post pulled 275K interactions, about 8.4x its own typical post. Recurring topics include #もちわさ日, #猫がいる生活.

Measured over 30 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #もちわさ日, #猫がいる生活.

Compared with accounts its own size

もちわさ日's engagement rate beats 100% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 19.4%, もちわさ日 sits above the 90th percentile of the 217,331 accounts in this comparison. That places it in the top 10% band, which runs 2.63% to 82.5%.

p100.004%
p250.025%
p50 (median)0.148%
p750.704%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 217,331 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,722 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.148%
75th percentile0.704%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link10% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 54 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 20268.4x their median

    最近のTL https://t.co/51ni6513hC

    246K28K343374.3M viewsView on X
  • Sep 26, 20263.1x their median

    地味に好きな瞬間 https://t.co/iS74juyh6L

    94K7.0K11951.7M viewsView on X
  • Oct 11, 20262.8x their median

    猫との暮らし https://t.co/0j8XPCZq8m

    81K10K421521.4M viewsView on X
  • Sep 23, 20262.8x their median

    https://t.co/UJzkY3p0UL

    86K5.3K5301.0M viewsView on X
  • Sep 15, 20261.9x their median

    日々の幸せ https://t.co/7lzxo73DP7

    57K4.9K1146835K viewsView on X
  • Oct 12, 20261.7x their median

    ☺️ https://t.co/84G94kGGqE

    54K2.8K1310393K viewsView on X
  • Oct 4, 20261.7x their median

    https://t.co/VTlcC0QHHd

    51K5.3K2441962K viewsView on X
  • Sep 20, 20261.7x their median

    そんな https://t.co/er56MdEaha

    49K5.3K2531817K viewsView on X
  • Aug 8, 20261.6x their median

    重みを全身で受け止めたい https://t.co/w6tK7NkNvc

    50K2.6K1821545K viewsView on X
  • Oct 18, 20261.6x their median

    わらびさんと https://t.co/MNZtTImSWA

    47K5.8K3661727K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#もちわさ日#猫がいる生活

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 33K interactions against 170K followers, an engagement rate of 19.4%. Measured over 30 original posts, its engagement rate beats 100% of 21,624 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 299K times each, and 11.0% of those impressions turn into an interaction. That is about 175.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video, 7% are part of a thread and 10% link out. The account's strongest tracked post pulled 275K interactions, about 8.4x its own typical post. Recurring topics include #もちわさ日, #猫がいる生活.

What is もちわさ日's engagement rate on X?
もちわさ日 (@mochiwasa_bi) has an engagement rate of 19.4%, based on the median interactions across 30 original posts from the last 30 days against 170,131 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 19.4%, もちわさ日 sits above the 90th percentile of the 217,331 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mochiwasa_bi have real engagement?
Its engagement rate beats 100% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mochiwasa_bi post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.53 posts per day across the measured window.

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