Ministry of Ayush engagement report
@moayush - 413K followers on X
Measured over 86 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 28 interactions against 413K followers, an engagement rate of 0.007%. Measured over 86 original posts, its engagement rate beats 28% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.8K times each, and 0.982% of those impressions turn into an interaction. That is about 0.677% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 86 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 167 interactions, about 6.0x its own typical post. Recurring topics include #ministryofayush, #ayurvedaday2026, #ayurveda.
Measured over 86 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #ministryofayush, #ayurvedaday2026, #ayurveda.
Compared with accounts its own size
Ministry of Ayush's engagement rate beats 28% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Ministry of Ayush sits above the 10th percentile of the 212,349 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 1% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 1% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 736 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 20266.0x their median
Yoga Makes History with a Guinness World Record! A landmark achievement in making yoga accessible beyond geographical boundaries, as 4,35,831 participants joined a live online yoga session concurrently on YouTube on 14 June 2026, setting a Guinness World Record. The Guinness World Records certificate was presented by Shri Saurabh Bothra Ji, Co-Founder, Habuild, to Vaidya Rajesh Kotecha Ji, Secretary, Ministry of Ayush, in the presence of Ms. Alarmelmangai D., Joint Secretary, Ministry of Ayush. The record was achieved through the collaborative efforts of the Morarji Desai National Institute of Yoga (MDNIY), Ministry of Ayush, and Habuild, under the aegis of Yoga 365. The initiative reflects the collective endeavour to take yoga to people across geographies and enable lakhs to participate from their homes, further strengthening the reach of yoga as a means of promoting health and wellness. #Yoga365 #YogaForAll #Yoga #GuinnessWorldRecord #YogaForHealth #YogaForWellness #GlobalYoga @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @GWR |@DirectorCcryn | @mdniy | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |
- Aug 23, 20265.1x their median
The journey towards the 11th Ayurveda Day begins! Ayurveda continues to inspire a holistic approach to health by promoting prevention, wellness and harmony with nature. As India celebrates its rich knowledge tradition, let us reaffirm our commitment to advancing evidence-based healthcare for the holistic well-being of all. #11thAyurvedaDay #AyurvedaDay2026 #AyurvedaMonth #AyurvedaForaHealthierTomorrow #OneHealthOneFuture #MinistryOfAyush #Ayurveda #TraditionalMedicine #HealthyIndia #WellnessForAll @PMOIndia | @narendramodi | @mpprataprao | @secymoayush |@CCRAS_MoAyush |@AIIA_NDelhi |@NIAJaipur | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi
- Aug 22, 20264.4x their median
Begin your Yoga practice with Kapalabhati and experience its benefits! Kapalabhati helps purify the frontal air sinuses and is useful in treating cold, rhinitis, sinusitis, asthma and bronchial infections. It also rejuvenates the whole body and strengthens the nervous system. #Yoga365 #YogaForWellness #Kapalabhati #Pranayama #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India |@mdniy| @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi
- Aug 27, 20264.4x their median
Stretch, breathe and support your well-being with Padahastasana! Padahastasana helps improve spinal flexibility and supports better digestion. Regular practice may also help ease menstrual discomfort and promote overall physical well-being. Caution: Avoid this practice in case of cardiac, spinal or disc disorders, abdominal inflammation, hernia, ulcers, glaucoma, myopia or vertigo. #Yoga365 #YogaForWellness #Padahastasana #Flexibility #DigestiveHealth #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |
- Aug 23, 20264.4x their median
Take a moment to breathe, slow down and reconnect with yourself with Anuloma Viloma Pranayama! Anuloma Viloma Pranayama induces tranquillity and helps improve concentration. Regular practice increases vitality and helps lower the level of stress and anxiety. #Yoga365 #YogaForWellness #AnulomaViloma #Pranayama #StressManagement #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India |@mdniy| @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi
- Aug 21, 20264.3x their median
तनाव से राहत, मन की शांति की ओर एक सरल कदम! भ्रामरी प्राणायाम में भौंरे जैसी ध्वनि के साथ श्वास का अभ्यास किया जाता है। इसका अभ्यास तनाव, चिंता और क्रोध को कम करने के साथ मन को शांत रखने में मदद करता है। इसे अपनी नियमित योग दिनचर्या में शामिल करें। सावधानी: नाक या कान में किसी प्रकार का संक्रमण होने पर इस प्राणायाम का अभ्यास न करें। #Yoga365 #YogaForWellness #BhramariPranayama #Pranayama #YogaPractice #HealthyLiving #AyushForHealth #Wellness @PMOIndia | @narendramodi | @mpprataprao | @mdniy | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi
- Aug 25, 20263.5x their median
Practise Sasakasana (The Hare Posture) with mindful movement and steady breathing! This forward-bending asana can be included in your regular yoga practice. Follow the correct technique and observe the recommended precautions for safe practice. #Yoga365 #YogaForWellness #Sasakasana #HarePosture #YogaPractice #HealthyLiving #AyushForHealth @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @mdniy | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |
- Aug 30, 20263.4x their median
Beetroot Amla Turmeric Salad: Fresh, Simple & Wholesome! A simple Ayurvedic recipe bringing together beetroot, amla, fresh turmeric and ginger for a wholesome addition to your diet. Enjoy this nourishing salad as part of your everyday Aahara! #AyurvedaDay2026 #Ayurveda #OneHealthOneFuture #AyurvedaForAHealthierTomorrow #MinistryOfAyush #HealthyEating @PMOIndia | @narendramodi | @mpprataprao | @secymoayush |@CCRAS_MoAyush|@AIIA_NDelhi | @NIAJaipur |@ItraJamnagar | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |
- Aug 26, 20263.4x their median
H1N1 Influenza can spread through respiratory droplets and close contact. Recognising the symptoms and following simple preventive measures can help reduce the spread of infection. Practice respiratory and hand hygiene, stay home when unwell, and seek timely medical advice when needed. #AyushForAll #H1N1Awareness #InfluenzaAwareness #PublicHealth #PreventiveHealth #SwineFlu #MinistryOfAyush @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi |
- Aug 26, 20263.1x their median
मजबूत आधार, बेहतर संतुलन की ओर एक कदम! ताड़ासन खड़े होकर किया जाने वाला सरल योगासन है। इसके अभ्यास से शरीर में स्थिरता आती है और संतुलन बेहतर होता है। इसे अपनी दिनचर्या में शामिल करें। सावधानी: आर्थराइटिस, वैरिकोज वेन्स या चक्कर आने जैसी समस्या वाले लोग एड़ियों पर ऊपर उठने का प्रयास न करें। #Yoga365 #YogaForWellness #Tadasana #YogaPractice #HealthyLiving #AyushForHealth #Wellness @PMOIndia | @narendramodi | @mpprataprao | @secymoayush | @DirectorCcryn | @PIB_India | @PIBAYUSH | @DDNewslive | @sansad_tv | @AIRNewsHindi | @mygovindia | @MyGovHindi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 28 interactions against 413K followers, an engagement rate of 0.007%. Measured over 86 original posts, its engagement rate beats 28% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.8K times each, and 0.982% of those impressions turn into an interaction. That is about 0.677% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 86 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 167 interactions, about 6.0x its own typical post. Recurring topics include #ministryofayush, #ayurvedaday2026, #ayurveda.
- What is Ministry of Ayush's engagement rate on X?
- Ministry of Ayush (@moayush) has an engagement rate of 0.007%, based on the median interactions across 86 original posts from the last 30 days against 413,451 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Ministry of Ayush sits above the 10th percentile of the 212,349 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @moayush have real engagement?
- Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @moayush post?
- Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 4.17 posts per day across the measured window.