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Morayo Afolabi-Brown engagement report

@moakabash - 93K followers on X

Measured over 5 original posts from a 30-day window, last computed on September 21, 2026.

Engagement

Per follower
0.18%
of 93K followers
Per impression
4.18%
3.9K views on a typical post
Reach
4.31%
of its followers see a post
Typical post
165
interactions (median)
Saved
0.152%
6 bookmarks on a typical post
Posting rate
0.17/day
active 13% of days
Peak time
19:00 UTC
Tuesday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 165 interactions against 93K followers, an engagement rate of 0.18%. Posts are seen about 3.9K times each, and 4.18% of those impressions turn into an interaction. That is about 4.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 1.1K interactions, about 6.7x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 21, 2026.

Where this sits in the catalog

At 0.18%, Morayo Afolabi-Brown sits above the 50th percentile of the 205,152 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link20% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 438 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 23, 20266.7x their median

    Dear @OfficialArole my Ibadan tour is next month, September 14th and I need that money to pay for my crew logistics!! Pls, I don’t want to hear excuses because I don’t know OlaBest. I gave you the money. If I don’t get it by next weekend, you’ll hear from my lawyers!! https://t.co/ALvffjtgAo

    8861118126156K viewsView on X
  • Jul 2, 20266.1x their median

    Many know her name. Today, Iyabo Obasanjo shared her story. From family ,business, politics, and the experiences that have shaped her journey, she spoke with honesty, wisdom, and refreshing candour. Watch the full interview now on our YouTube channel, and don’t forget to like, comment, share, and subscribe.

    82615318466K viewsView on X
  • Jul 27, 20265.3x their median

    The legend. The husband. The father. The icon. ❤️✨ Beyond the fame and the spotlight, Richard Mofe Damijo (RMD) @mofedamijo opened up about the life that shaped his career, his family, the love he shares with his wife, and the values that have kept him grounded through the years. You really don’t want to miss this episode . Watch the full episode on YouTube - Morayo Afolabi Brown

    7589119527K viewsView on X
  • May 12, 20265.0x their median

    Our “Talk Everything Sex” Doctor Abassi was on the Morayo Show again today 😆🔥 And trust us, not even this short clip or caption can contain all the revelations from today’s conversation😂 To catch the full gist and make sure you’re not left out of the juicy, enlighteniconversation, head over to our YouTube page now! Now o😆😆 Youtube page - Morayo Afolabi-Brown. #explore #explorepage #reels #queenoftalk #themorayoshow

    59620418534K viewsView on X
  • Jul 10, 20263.3x their median

    “We can’t keep blaming the system if we’re not willing to be accountable.” Moyo Adebanjo(@moyo.adebanjo) opened up about the work he’s doing in his local government and challenged everyone to stop waiting for change and start becoming part of it. Watch the full episode on YouTube- Morayo Afolabi Brown

    387117361118K viewsView on X
  • May 10, 20262.5x their median

    See me famzing @TiwaSavage 🤣🥳 https://t.co/kUjUciT9nR

    493305031K viewsView on X
  • Sep 15, 20263.1x their median

    A conversation about leadership, vision, and the future. 🧡✨ On The Morayo Show, @bimboadekanmbi opened up about his political aspirations, the plans he has in mind, and the areas he hopes to impact if given the opportunity to serve. 👏🏽 But it wasn’t just about politics… 👀 His wife also joined the conversation and shared her own vision, speaking about the things she hopes to contribute and the role she would play as First Lady. ✨ You don’t want to miss this insightful episode! 👀 Watch the full conversation on our YouTube - Morayo Afolabi Brown Supported by @woodhallfinancehouse and @chiscongn #tour #ibadan #explore #reels #themorayoshow

    417759912K viewsView on X
  • Jul 31, 20262.3x their median

    She didn’t just break the glass ceiling... she rewrote history. ⚖️✨ From determination to victory, Mrs. Oyinkansola Badejo-Okusanya (SAN) opens up about becoming the first ever female elected President of the Nigerian Bar Association. She shares the journey behind the win, the sacrifices, the support of her family, and what this historic moment means for generations to come. Catch the full conversation on YouTube - Morayo Afolabi Brown #reels #explore #themorayoshow #queenoftalk

    332449223K viewsView on X
  • Jul 13, 20262.3x their median

    Today on The Morayo Show, we stood in Silence to honour Lieutenant Felix Ademe Isaac, who made the ultimate sacrifice during the rescue operation involving the abducted Oyo children. Some moments deserve no applause only reflection, gratitude, and prayer. Rest well, brave soldier. Your sacrifice will not be forgotten.

    30067933.9K viewsView on X
  • Jul 16, 20262.3x their median

    Nobody saw this coming... and that’s what made it unforgettable. 🤍✨ In the middle of an already incredible conversation, Waka Now GCEO @thebayolion_ made an announcement that shocked us all Five people. One Umrah journey. Countless emotions. 🕋 A moment worth celebrating 🥳🥳🥳 Catch the full episode on YouTube - Morayo Afolabi Brown

    3125010319K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 165 interactions against 93K followers, an engagement rate of 0.18%. Posts are seen about 3.9K times each, and 4.18% of those impressions turn into an interaction. That is about 4.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 1.1K interactions, about 6.7x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Morayo Afolabi-Brown's engagement rate on X?
Morayo Afolabi-Brown (@moakabash) has an engagement rate of 0.18%, based on the median interactions across 5 original posts from the last 30 days against 93,497 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.18%, Morayo Afolabi-Brown sits above the 50th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @moakabash have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @moakabash post?
Most posts go out around 19:00 UTC, and Tuesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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