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MLB Trade Rumors engagement report

@mlbtraderumors - 834K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 834K followers
Per impression
0.134%
41K views on a typical post
Reach
4.87%
of its followers see a post
Typical post
54
interactions (median)
Saved
0.007%
3 bookmarks on a typical post
Posting rate
1.33/day
active 7% of days
Peak time
14:00 UTC
Sunday

A typical post picks up 54 interactions against 834K followers, an engagement rate of 0.006%. Measured over 40 original posts, its engagement rate beats 23% of 1,224 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 41K times each, and 0.134% of those impressions turn into an interaction. That is about 4.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 98% carry an image or video and 100% link out. The account's strongest tracked post pulled 460 interactions, about 8.5x its own typical post. Recurring topics include #dodgers, #angels, #braves.

Measured over 40 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #dodgers, #angels, #braves.

Compared with accounts its own size

MLB Trade Rumors's engagement rate beats 23% of the tracked X accounts closest to it in follower count (1,224 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, MLB Trade Rumors sits above the 10th percentile of the 13,092 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.008%.

p100.001%
p250.008%
p50 (median)0.054%
p750.354%
p902.41%
p99287.4%
Engagement rate as a share of followers, across the 13,092 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 319,388 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.008%
50th percentile0.054%
75th percentile0.354%
90th percentile2.41%
99th percentile287.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 94%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%18K
01:00 UTC+1%18K
02:00 UTC-1%18K
03:00 UTC-4%18K
04:00 UTC-7%15K
05:00 UTC-6%14K
06:00 UTC-6%16K
07:00 UTC-6%17K
08:00 UTC-6%20K
09:00 UTC-3%23K
10:00 UTC-2%25K
11:00 UTC-2%26K
12:00 UTC0%29K
13:00 UTC0%33K
14:00 UTC-2%34K
15:00 UTC-1%36K
16:00 UTC-1%35K
17:00 UTC-1%33K
18:00 UTC+1%30K
19:00 UTC+1%28K
20:00 UTC-1%26K
21:00 UTC+1%23K
22:00 UTC+1%20K
23:00 UTC0%18K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 94%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%85K
Monday+2%88K
Tuesday+1%102K
Wednesday-3%87K
Thursday-1%82K
Friday-4%89K
Saturday+4%83K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+83%+77% to +89%7.0K
Outbound link100% of posts-48%-50% to -47%7.2K
Typical length--5%-7% to -4%11K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 83% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 48% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 111 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 22, 20268.5x their median

    Padres Gain 2027 Club Option On Nick Pivetta https://t.co/k7Hug4awYN https://t.co/KMcFDPwpoE

    4252301288K viewsView on X
  • Aug 23, 20264.7x their median

    Rangers Designate Jarred Kelenic For Assignment https://t.co/vY7hdwq8ud https://t.co/iYCMf3IBLR

    2052871384K viewsView on X
  • Aug 22, 20264.2x their median

    For the first time in almost two years, the #STLCards placed a starting pitcher on the IL due to an arm-related issue: https://t.co/uYLussEj7o https://t.co/mxCzK2euic

    21760659K viewsView on X
  • Jul 15, 20263.8x their median

    Introducing Our MLB Payroll Tracker https://t.co/4d1QVQjL32 https://t.co/H0mQAFa5Na

    1068864378K viewsView on X
  • Aug 22, 20263.6x their median

    Nationals Claim Matt Waldron https://t.co/ChtGp340ET https://t.co/ol2s6nd3XF

    172154448K viewsView on X
  • Aug 23, 20263.6x their median

    Diamondbacks Designate Zack Littell For Assignment https://t.co/1IuqjGT0PW https://t.co/xF5GSf2rIn

    1512561279K viewsView on X
  • Aug 23, 20263.2x their median

    Dodgers' Tyler Glasnow To Return On Tuesday https://t.co/zsypOCIUEE https://t.co/rl3TAEHhni

    153162246K viewsView on X
  • Aug 23, 20262.3x their median

    Twins Sign Ron Marinaccio To Minor League Deal https://t.co/hc1xEMs1ON https://t.co/NydL8AHPKG

    105111747K viewsView on X
  • Aug 22, 20262.0x their median

    Andy Pages To Miss 4-5 Weeks Due To Fractured Hand https://t.co/1RK87hEaV1 https://t.co/g9RNtdwvKE

    92104348K viewsView on X
  • Aug 22, 20261.8x their median

    Giancarlo Stanton Sustains New Calf Injury https://t.co/IW1H1P56eB https://t.co/9BoCsp2w4L

    63720643K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dodgers#angels#braves#mntwins#padres

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 54 interactions against 834K followers, an engagement rate of 0.006%. Measured over 40 original posts, its engagement rate beats 23% of 1,224 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 41K times each, and 0.134% of those impressions turn into an interaction. That is about 4.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 98% carry an image or video and 100% link out. The account's strongest tracked post pulled 460 interactions, about 8.5x its own typical post. Recurring topics include #dodgers, #angels, #braves.

What is MLB Trade Rumors's engagement rate on X?
MLB Trade Rumors (@mlbtraderumors) has an engagement rate of 0.006%, based on the median interactions across 40 original posts from the last 30 days against 833,780 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, MLB Trade Rumors sits above the 10th percentile of the 13,092 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mlbtraderumors have real engagement?
Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (1,224 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mlbtraderumors post?
Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.

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