Back to @mkainerugaba's profile

Muhoozi Kainerugaba engagement report

@mkainerugaba - 1.4M followers on X

Measured over 104 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.156%
of 1.4M followers
Per impression
2.06%
105K views on a typical post
Reach
7.54%
of its followers see a post
Typical post
2.2K
interactions (median)
Saved
0.034%
36 bookmarks on a typical post
Posting rate
6.33/day
active 87% of days
Peak time
20:00 UTC
Tuesday

A typical post picks up 2.2K interactions against 1.4M followers, an engagement rate of 0.156%. Measured over 104 original posts, its engagement rate beats 80% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 105K times each, and 2.06% of those impressions turn into an interaction. That is about 7.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 104 posts sampled, 38% carry an image or video and 11% link out. The account's strongest tracked post pulled 18K interactions, about 8.3x its own typical post. Recurring topics include #ankolecup2026, #opengovug, #updfworks.

Measured over 104 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #ankolecup2026, #opengovug, #updfworks.

Compared with accounts its own size

Muhoozi Kainerugaba's engagement rate beats 80% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.156%, Muhoozi Kainerugaba sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 28, 20268.3x their median

    I am extremely saddened and shocked to hear of the passing of Omukama Oyo Rukidi IV. Our country has lost a great royal at a very young age. He still had a lot to contribute to our beloved country. May his soul rest in eternal peace. https://t.co/CTJEw0YU3X

    15K1.7K1.2K68701K viewsView on X
  • Aug 25, 20267.3x their median

    Let's take a quick poll; all those who will vote for me in 2031 retweet and like.

    11K3.3K1.7K87277K viewsView on X
  • Aug 26, 20266.7x their median

    Today, I was very happy and honoured to meet the American superstar Tyrese Gibson. I told him to consider Uganda as his second home and bring more of our black brothers and sisters in America to visit. https://t.co/f0vPFIN6qa

    13K1.1K72161664K viewsView on X
  • Aug 25, 20266.0x their median

    I can NEVER be a priest. I love the other things of women too much. 😊 https://t.co/5Q48wNUKTK

    11K8571.5K175573K viewsView on X
  • Aug 25, 20264.8x their median

    With my great father, Mzee's, support I will get 90% in the elections in 2031. https://t.co/JYE2XkreHe

    8.9K70483067313K viewsView on X
  • Aug 31, 20264.8x their median

    Opening and closing hours for bars and clubs is up to the proprietors. What we will not tolerate is any form of fighting and violence. Otherwise, Ugandans are entitled to enjoy themselves.

    8.4K1.1K880114464K viewsView on X
  • Aug 25, 20264.3x their median

    I'm thinking of building the biggest statue of Jesus Christ in Africa on top of one of the hills in Kampala. Retweet and like if you support this idea.

    6.9K1.4K1.0K55559K viewsView on X
  • Aug 31, 20263.7x their median

    My job as CDF is to make sure all the drunkards in Uganda walk on good pavements back home.

    6.4K842763115218K viewsView on X
  • Aug 25, 20263.6x their median

    I will stand for the highest office in the land in 2031. And we will win by the grace of Almighty God. 🙏

    5.8K9761.0K132449K viewsView on X
  • Aug 31, 20263.4x their median

    In Uganda, people can dance and drink up to morning. Also, women are allowed to dress anyway they want.

    5.9K719628131416K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ankolecup2026#opengovug#updfworks

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 2.2K interactions against 1.4M followers, an engagement rate of 0.156%. Measured over 104 original posts, its engagement rate beats 80% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 105K times each, and 2.06% of those impressions turn into an interaction. That is about 7.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 104 posts sampled, 38% carry an image or video and 11% link out. The account's strongest tracked post pulled 18K interactions, about 8.3x its own typical post. Recurring topics include #ankolecup2026, #opengovug, #updfworks.

What is Muhoozi Kainerugaba's engagement rate on X?
Muhoozi Kainerugaba (@mkainerugaba) has an engagement rate of 0.156%, based on the median interactions across 104 original posts from the last 30 days against 1,401,292 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.156%, Muhoozi Kainerugaba sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mkainerugaba have real engagement?
Its engagement rate beats 80% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mkainerugaba post?
Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 6.33 posts per day across the measured window.

Keep going