Mitch Holthus engagement report
@mitchholthus - 112K followers on X
Measured over 10 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 248 interactions against 112K followers, an engagement rate of 0.222%. Measured over 10 original posts, its engagement rate beats 68% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.57% of those impressions turn into an interaction. That is about 14.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 10 posts sampled, 70% carry an image or video and 10% link out. The account's strongest tracked post pulled 3.1K interactions, about 13x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on October 10, 2026. Recurring tag: #chiefs.
Compared with accounts its own size
Mitch Holthus's engagement rate beats 68% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.222%, Mitch Holthus sits above the 50th percentile of the 213,782 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.7%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.7% |
| 90th percentile | 2.61% |
| 99th percentile | 82.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 70% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 70% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 161 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 4, 202613x their median
The Raiders “piped in” noise is hilarious and annoying -amazing how few can sound like so like so many. 🤔
- Sep 28, 20263.9x their median
Congrats to Denny Matthews on 8,001 games 👀. I remember listening to that first game with he and Buddy Blattner. Here’s “you can’t make it up”. Dennys first year the Royals were 69-93 with the win today the Royals finished 69-93. 🤔
- Sep 21, 20262.5x their median
Harrison Butker with the 40 yard game winner! What a great call by Mitch Holthus on @TheFan965 KC 33 IND 30 https://t.co/t4E1nkgfVo
- Sep 10, 2026
.@Chiefs A reminder you can also get your Flags online at https://t.co/E4OotoDX0F for those ANYWHERE in The Kingdom https://t.co/lckkxYA0et
- Sep 8, 2026
.@chiefs Welcome to AFC West Jeopardy….”Season Openers for 200 Alex”….what is ZERO …..How many times has Denver opened the season IN Kansas City in the 67 year history of the two franchises.
- Sep 20, 2026
.@Chiefs @ChiefsRadioNet @TheFan965 @dahughesguy83 @joshklingler There is DANGER in Desperation in the @NFL -and a certainty leads to uncertainty listen at 7:06 central -look at what has ALREADY happened in week 2! https://t.co/RZVhI4RyMp
- Sep 27, 2026
.@chiefs What a vantage point? Same as Super Bowl 54 -listen now for 1966 pertains today @ChiefsRadioNet @KCChiefs_Matt @dahughesguy83 @joshklingler https://t.co/Pcc0JoQ04U
- Sep 28, 2026
Taking two of my nephews to the Chiefs Kingdom show tonight! @TheFan965 https://t.co/K8jizFrah2
- Oct 4, 2026
.@Chiefs @ChiefsRadioNet @KCChiefs_Matt @dahughesguy83 @joshklingler An English clergyman coined the phrase “imitation is the sincerest form of flattery” in 1820. Well listen at 3:05 central for what to do with imitation! 😠 https://t.co/dTyzYZfCGw
- Aug 22, 2026
.@Chiefs important night for ALL rookies-all drafts and UDFAs-more so than a usual 2nd preseason game Liaten @ChiefsRadioNet @TheFan965 @dahughesguy83 We will tell you why at 6:15ish central https://t.co/XmTa57pQgE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 248 interactions against 112K followers, an engagement rate of 0.222%. Measured over 10 original posts, its engagement rate beats 68% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.57% of those impressions turn into an interaction. That is about 14.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 10 posts sampled, 70% carry an image or video and 10% link out. The account's strongest tracked post pulled 3.1K interactions, about 13x its own typical post.
- What is Mitch Holthus's engagement rate on X?
- Mitch Holthus (@mitchholthus) has an engagement rate of 0.222%, based on the median interactions across 10 original posts from the last 30 days against 111,687 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.222%, Mitch Holthus sits above the 50th percentile of the 213,782 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mitchholthus have real engagement?
- Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mitchholthus post?
- Most posts go out around 16:00 UTC, and Sunday is its busiest day, at roughly 1.03 posts per day across the measured window.