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minne byGMOペパボ(ミンネ) engagement report

@minnecom - 222K followers on X

Measured over 43 original posts from a 30-day window, last computed on October 2, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 222K followers
Per impression
0.53%
7.7K views on a typical post
Reach
3.47%
of its followers see a post
Typical post
41
interactions (median)
Saved
0.026%
2 bookmarks on a typical post
Posting rate
3.83/day
active 73% of days
Peak time
13:00 UTC
Thursday

A typical post picks up 41 interactions against 222K followers, an engagement rate of 0.018%. Measured over 43 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.7K times each, and 0.53% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 95% carry an image or video, 74% are part of a thread and 21% link out. The account's strongest tracked post pulled 341 interactions, about 8.3x its own typical post. Recurring topics include #365diytheme, #minne, #minnehalloweenmarket.

Measured over 43 original posts from a 30-day window, last computed on October 2, 2026. Recurring tags: #365diytheme, #minne, #minnehalloweenmarket.

Compared with accounts its own size

minne byGMOペパボ(ミンネ)'s engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.018%, minne byGMOペパボ(ミンネ) sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video95% of posts+111%+108% to +115%34K
Outbound link21% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 99 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 20268.3x their median

    今日は、かにのあみぐるみ(あさやけ)を2ひき編みました🩷 https://t.co/etUYxY6j42

    310281210K viewsView on X
  • Sep 26, 20265.7x their median

    \9/26(土)〜27(日)限定!キャンペーン開催/ 全品5%OFFの「あいことばクーポン」をプレゼント🎁 ▼あいことば minne0926a minne0926b ハロウィンのインテリアやチェック柄の小物など、秋アイテムにぜひご利用ください◎ 詳細▶️ https://t.co/nb4Fwwmkky https://t.co/bkjfdaThFP

    907806555K viewsView on X
  • Sep 1, 20265.6x their median

    \9/1(火)限定!キャンペーン開催/ 全品5%OFFの「あいことばクーポン」をプレゼント🎁 ▼あいことば minne0901a minne0901b 敬老の日の贈り物や、秋のファッションアイテムなどにご利用ください◎ 詳細▶️ https://t.co/qWL2jq8uwe https://t.co/Jl7gpkRZwT

    888106084K viewsView on X
  • Sep 6, 20265.1x their median

    \9/6(日)限定!キャンペーン開催/ 全品5%OFFの「あいことばクーポン」をプレゼント🎁 ▼あいことば minne0906a minne0906b 秋香る金木犀モチーフのアイテムや、秋の器・インテリアなどにご利用ください◎ 詳細▶️ https://t.co/RRtbhp5vFY https://t.co/j3PY0FV98R

    867604745K viewsView on X
  • Sep 8, 20264.0x their median

    透明な飴色どんぐりのネックレス🌰 いつものコーデにプラスするだけで、秋の装いに。 https://t.co/td0uLzaSHa

    143181213K viewsView on X
  • Sep 27, 20263.9x their median

    \本日まで!あいことばクーポン開催中/ 全品5%OFFの「あいことばクーポン」をプレゼント🎁 ▼あいことば minne0926a minne0926b 七五三の準備やオケージョン服などに、ぜひご利用ください◎ 詳細▶️ https://t.co/nb4Fwwmkky https://t.co/7JdV17jLFf

    686602525K viewsView on X
  • Oct 1, 20263.1x their median

    巾着の紐をきゅっと絞ると、てっぺんに栗がちょこんと乗るモンブランタルト🌰 コスメや、お菓子を入れるのにぴったりなサイズです。 https://t.co/x7xVi3rKHW

    11115108.6K viewsView on X
  • Sep 9, 20262.1x their median

    たくさんのベリーを一生懸命抱えるハムスター🐹 お部屋に、小さな森の一場面を飾りませんか? https://t.co/aFpyV72pfB

    807107.5K viewsView on X
  • Sep 26, 20261.6x their median

    おやつのどんぐりを、大事そうに抱っこしたたぬきさん🟤 実はこのどんぐり、小さながま口になっています。 https://t.co/y2ZuocXYWO

    5661311K viewsView on X
  • Sep 6, 20261.5x their median

    ふと足を止めたくなる、金木犀の香り🟠 金木犀をモチーフにしたアクセサリーやインテを取り入れて、家でも外でも秋の気配を感じませんか? https://t.co/K3rX0Mlnb6

    575107.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#365diytheme#minne#minnehalloweenmarket#こだわりを詰め込みすぎて爆発#らっこ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 41 interactions against 222K followers, an engagement rate of 0.018%. Measured over 43 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.7K times each, and 0.53% of those impressions turn into an interaction. That is about 3.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 43 posts sampled, 95% carry an image or video, 74% are part of a thread and 21% link out. The account's strongest tracked post pulled 341 interactions, about 8.3x its own typical post. Recurring topics include #365diytheme, #minne, #minnehalloweenmarket.

What is minne byGMOペパボ(ミンネ)'s engagement rate on X?
minne byGMOペパボ(ミンネ) (@minnecom) has an engagement rate of 0.018%, based on the median interactions across 43 original posts from the last 30 days against 222,269 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, minne byGMOペパボ(ミンネ) sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @minnecom have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @minnecom post?
Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 3.83 posts per day across the measured window.

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