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millardayo engagement report

@millardayo - 3.1M followers on X

Measured over 200 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.005%
of 3.1M followers
Per impression
0.873%
18K views on a typical post
Reach
0.58%
of its followers see a post
Typical post
158
interactions (median)
Saved
0.014%
2 bookmarks on a typical post
Posting rate
6.67/day
active 100% of days
Peak time
13:00 UTC
Tuesday

A typical post picks up 158 interactions against 3.1M followers, an engagement rate of 0.005%. Measured over 200 original posts, its engagement rate beats 27% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.873% of those impressions turn into an interaction. That is about 0.576% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 200 posts sampled, 100% carry an image or video and 22% link out. The account's strongest tracked post pulled 1.1K interactions, about 7.1x its own typical post. Recurring topics include #millardayomagazeti, #millardayoupdates, #imarishainjini.

Measured over 200 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #millardayomagazeti, #millardayoupdates, #imarishainjini.

Compared with accounts its own size

millardayo's engagement rate beats 27% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, millardayo sits above the 10th percentile of the 155,670 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.603%
p902.31%
p9983.4%
Engagement rate as a share of followers, across the 155,670 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,055 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.603%
90th percentile2.31%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link22% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 22% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 726 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 20267.1x their median

    Halmashauri Kuu ya Chama cha Mapinduzi CCM iliyoketi leo chini ya Mwenyekiti wake Rais Dkt. Samia Suluhu Hassan imeadhimia kumfukuza uanachana aliyekuwa Makamu wa Rais Balozi Dkt. Emmanuel Nchimbi. Akiongea leo Katibu Mkuu wa CCM, Dkt. Asha Roze Migiro amesema ““Kamati Kuu imejadili kuhusu suala la nidhamu na maadili ambalo lilikuwa linamkabili Emmanuel Nchimbi, na baada ya kuzingatia taarifa zote zilizokuwepo ilithibitika kwamba katiba ya CCM na kanuni zake zilikiukwa, na hivyo Nchimbi amefukuzwa uanachama”

    93259962794K viewsView on X
  • Sep 7, 20266.8x their median

    Makamu wa Rais wa Jamhuri ya Muungano wa Tanzania, Deogratius Ndejembi ametangaza taarifa ya msiba wa Hafidh Ameir Hassan, Mwenza wa Rais wa Jamhuri ya Muungano wa Tanzania, Mhe. Dkt. Samia Suluhu Hassan. #MillardAyoUPDATES https://t.co/7z5AeOoxaE

    845471681465K viewsView on X
  • Sep 2, 20266.5x their median

    Klabu ya Yanga imemtumia Mwandishi nguli wa Habari za Michezo duniani, hususan masuala ya usajili, Fabrizio Romano raia wa Italia, kutambulisha jezi zake za Kimataifa zitakazotumika katika michuano ya CAF Champions League msimu wa 2026/2027. Romano, ambaye amejizolea umaarufu mkubwa duniani kupitia habari za usajili wa Wachezaji na kauli yake maarufu ya “Here We Go”, ametumika katika utambulisho huo ikiwa ni sehemu ya Yanga kuongeza ukubwa wa chapa yake Kimataifa. Yanga inaiwakilisha Tanzania katika CAF Champions League msimu huu ikiwa na dhamira ya kufanya vizuri zaidi katika michuano hiyo ya Afrika. #MillardAyoUPDATES

    9762717235K viewsView on X
  • Sep 13, 20265.6x their median

    Staa wa Bongo Fleva, Marioo, amebeba tuzo ya Best Male East Africa katika tuzo za African Muzik Magazine Awards (AFRIMMA) 2026, zilizofanyika Septemba 12, 2026, Dallas, Texas Nchini Marekani. Marioo alikuwa akiwania tuzo hiyo dhidi ya Wasanii wengine wakubwa wa Afrika Mashariki, wakiwemo Diamond Platnumz, Juma Jux, Mbosso na Barnaba kutoka Tanzania, Bien wa Kenya, Eddy Kenzo na Joshua Baraka wa Uganda, Lij Michael wa Ethiopia pamoja na Single Dee wa Sudan Kusini. Ushindi huo unakuja katika usiku ambao Marioo pia alikuwa miongoni mwa Wasanii wa Tanzania waliotarajiwa kutumbuiza kwenye AFRIMMA Music Fest, iliyofanyika Annette Strauss Square, Dallas. Tuzo za AFRIMMA hutambua Wasanii, nyimbo, maonesho na Wadau wengine wenye mchango katika ukuaji na ushawishi wa muziki wa Afrika. #MillardAyoUPDATES

    8501817142K viewsView on X
  • Sep 7, 20265.1x their median

    Mwenyekiti wa CHADEMA, Tundu Lissu, ametoa pole kwa wafiwa akiwa katika Mahakama Kuu ya Tanzania, Masjala Ndogo ya Dar es salaam, baada ya kuahirishwa kwa kesi yake ya uhaini hadi kesho, Septemba 8, 2026, ambapo itaendelea kwa hatua ya ushahidi. Hata hivyo, Lissu hakueleza pole hizo zilikuwa zikielekezwa kwa nani, isipokuwa alisikika akisema: “Pelekeni pole zangu kwa wafiwa.” Lissu anakabiliwa na kesi ya uhaini katika Mahakama hiyo, ambayo kwa sasa ipo katika hatua ya ushahidi wa nne. #MillardAyoUPDATES

    7504212356K viewsView on X
  • Aug 25, 20265.0x their median

    Makamu wa Rais wa Tanzania, Balozi Dkt. Emmanuel Nchimbi leo tarehe 25 Agosti 2026, amemuandikia barua Rais wa Jamhuri ya Muungano wa Tanzania, Dkt. Samia Suluhu Hassan kumjulisha kuwa ameamua kustaafu Siasa na Utumishi wa Umma hivyo atajiuzulu nafasi ya Makamu wa Rais wa Jamhuri ya Muungano wa Tanzania kwa kuzingatia Ibara ya 50(2)(c) ikisomwa kwa pamoja na Ibara ya 149(2) ya Katiba kuanzia tarehe 04 Septemba 2026. Kwenye barua yake Nchimbi ameeleza yafuatayo “Tarehe 27 Agosti 2025 nilimuahidi Mhe. Rais Dkt. Samia Suluhu Hassan kuwa nitamsaidia yeye na Nchi yetu kwa uwezo wangu wote na kwa uaminifu, pia nilimuhakikishia kuwa siku yoyote akiona anahitaji Makamu mwingine wa Rais nitaachia nafasi hii” “Nimejiridhisha pasipo shaka kuwa Mhe. Rais anatamani mabadiliko, hivyo nimeamua kutimiza ahadi yangu, kipekee namshukuru Mhe. Rais na Chama cha Mapinduzi (CCM) kwa imani yao kwangu, natumia nafasi hii pia kuwashukuru Watanzania wote kwa ushirikiano mkubwa mlionipa wakati wote niliokuwa katika utumishi wa umma, nawahakikishia kuwa nitaendelea kuwa Raia mwema wa Tanzania” @AyoTV_ na millardayo zimethibitishiwa na Ofisi ya Makamu wa Rais kuwa taarifa hiyo ni kweli na kwamba taarifa rasmi kuhusu uamuzi huu wa Dr. Nchimbi itatolewa hivi punde. #MillardAyoBREAKING

    68744501265K viewsView on X
  • Aug 27, 20264.9x their median

    Wakili wa Mahakama Kuu, Ferdinand Makore amesema kwa mujibu wa Katiba, Balozi Dkt. Emmanuel Nchimbi bado ni Makamu wa Rais hadi Septemba 4, 2026 tarehe ambayo kujiuzulu kwake kunatarajiwa kuanza rasmi. Akizungumza na Ayo TV, Makore amesema kwa kuwa nafasi ya Makamu wa Rais bado haijawa wazi, iwapo jina la Deogratius Ndejembi litapelekwa Bungeni na kupigiwa kura kabla ya Septemba 4, kwa maoni yake mchakato huo utakuwa unakiuka Katiba. “Kitendo cha Rais kupitia chama chake kumpendekeza Ndejembi kama ni sahihi Kikatiba kwamba anaweza kupigiwa kura ya Bunge kabla ya Septemba 4, 2026, hii ni hoja ya msingi kwa sababu kama atapigiwa kura kabla ya tarehe 4, kwa maoni yangu kutatokea anguko la kikatiba,” amesema Makore. #MillardAyoUPDATES

    6873445873K viewsView on X
  • Oct 2, 20264.8x their median

    Mwanaume aliyetambulika kwa jina la Laurent Kweka anatuhumiwa kumuua Mkewe, aliyefahamika kwa jina la Jenipher, kwa kumpiga risasi nyumbani kwao Bunju A, Mtaa wa Mkoani, Zone ya Senzele, Dar es salaam. Akizungumza kuhusu tukio hilo, Mwenyekiti wa Shina la Mtaa wa Mkoani, Lucia Shirima, amesema tukio hilo lilitokea alfajiri ya Oktoba 1, 2026, ambapo alipigiwa simu na Mfanyakazi wa ndani wa familia hiyo aliyemweleza kuwa, “Baba amemuua Mama.” Shirima amesema baada ya kupokea taarifa hiyo alifika eneo la tukio na kuwasiliana na Viongozi pamoja na Polisi, ambao baadaye walifika katika nyumba hiyo. Kwa mujibu wa Shirima, walipoingia ndani waliukuta mwili wa Jenipher ukiwa upande wa kushoto, pembeni ya kitanda, huku Mumewe akiwa hayupo eneo la tukio ambapo baadaye alipata taarifa kuwa Kweka alikuwa amekwenda kujisalimisha Polisi. Jitihada za kupata taarifa rasmi kutoka Jeshi la Polisi kuhusu tukio hilo zinaendelea, na tulipowasiliana kwa simu, tulielezwa kuwa Kamanda wa Polisi Kanda Maalum ya Dar es salaam, Jumanne Muliro, hakuwepo, huku simu ya Kaimu Kamanda ikiita bila kupokelewa. Kutazama video gusa link hii ——>> https://t.co/skkt2d88IO #MillardAyoUPDATES

    628227633138K viewsView on X
  • Aug 12, 20264.6x their median

    Mchezaji wa soka raia wa Ureno anayekipiga Klabu ya Al-Nassr, Cristiano Ronaldo amemtumia ujumbe wa pole kwa Lionel Messi kufuatia kifo cha Baba yake mzazi. Ronaldo amemtumia pole Messi kupitia ujumbe mfupi aliouandika kwenye ukurasa wa Messi, akisema; “A huge hug to you and yours in these tough times, Leo, much strength.” Kwa Kiswahili: “Nakutumia kumbatio kubwa wewe pamoja na wapendwa wako katika kipindi hiki kigumu Leo, nakutakia nguvu na moyo wa subira.” Jorge Messi, ambaye ni Baba mzazi na aliyekuwa wakala wa Lionel Messi, alifariki Jumamosi, Agosti 8, 2026 akiwa na umri wa miaka 68 huko Rosario, Argentina baada ya kuugua kwa muda. Ujumbe huo wa Ronaldo umeonyesha upande mwingine wa uhusiano wa heshima uliopo kati ya Mastaa hao wawili, licha ya ushindani wao mkubwa wa kisoka kwa miaka mingi. #MillardAyoUPDATES

    71483152K viewsView on X
  • Sep 22, 20264.3x their median

    Rapa na Mfanyabiashara kutoka Marekani, Rick Ross, amempongeza Rais wa Jamhuri ya Muungano wa Tanzania, Dkt. Samia Suluhu Hassan kwa kuiweka Tanzania kwenye ramani ya dunia, huku akisema muziki, vipaji na nguvu inayotoka Nchini vinastahili kupewa nafasi kubwa zaidi Kimataifa. Kupitia mtandao wake wa Instagram, Rick Ross amesema Tanzania imekuwa akilini mwake kutokana na ukuaji wa muziki na vipaji vilivyopo nchini, akieleza kuwa yuko tayari kuja Tanzania, kutumia muda na Watanzania na kujionea mwenyewe vivutio mbalimbali, ikiwemo Serengeti na Zanzibar. “Heshima kubwa kwa Rais Samia Suluhu Hassan kwa kuiweka Tanzania kwenye jukwaa la dunia,” amesema Rick Ross. Staa huyo pia amesema ana mipango mikubwa inayohusisha kufanya kazi na baadhi ya Wasanii wakubwa wa Tanzania pamoja na kuwafikia Wasanii wa kizazi kipya wanaochipukia, akisema kuna vipaji vikubwa ambavyo anataka dunia ivione. Rick Ross amesema yuko tayari kuja Tanzania, kuungana na Watu na kujifunza zaidi kuhusu utamaduni na mazingira ya Nchi, huku akisisitiza kuwa mipango hiyo ni mwanzo wa mambo makubwa anayotarajia kuyafanya nchini. #MillardAyoUPDATES

    3803722037113K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#millardayomagazeti#millardayoupdates#imarishainjini#picha#quartztz

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 158 interactions against 3.1M followers, an engagement rate of 0.005%. Measured over 200 original posts, its engagement rate beats 27% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.873% of those impressions turn into an interaction. That is about 0.576% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 200 posts sampled, 100% carry an image or video and 22% link out. The account's strongest tracked post pulled 1.1K interactions, about 7.1x its own typical post. Recurring topics include #millardayomagazeti, #millardayoupdates, #imarishainjini.

What is millardayo's engagement rate on X?
millardayo (@millardayo) has an engagement rate of 0.005%, based on the median interactions across 200 original posts from the last 30 days against 3,143,161 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, millardayo sits above the 10th percentile of the 155,670 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @millardayo have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @millardayo post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 6.67 posts per day across the measured window.

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