millardayo engagement report
@millardayo - 3.1M followers on X
Measured over 55 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 124 interactions against 3.1M followers, an engagement rate of 0.004%. Measured over 55 original posts, its engagement rate beats 37% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.792% of those impressions turn into an interaction. That is about 0.499% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 726 interactions, about 5.9x its own typical post. Recurring topics include #millardayomagazeti, #millardayoupdates, #totalenergiestz.
Measured over 55 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #millardayomagazeti, #millardayoupdates, #totalenergiestz.
Compared with accounts its own size
millardayo's engagement rate beats 37% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, millardayo sits above the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 18% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 734 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 12, 20265.9x their median
Mchezaji wa soka raia wa Ureno anayekipiga Klabu ya Al-Nassr, Cristiano Ronaldo amemtumia ujumbe wa pole kwa Lionel Messi kufuatia kifo cha Baba yake mzazi. Ronaldo amemtumia pole Messi kupitia ujumbe mfupi aliouandika kwenye ukurasa wa Messi, akisema; “A huge hug to you and yours in these tough times, Leo, much strength.” Kwa Kiswahili: “Nakutumia kumbatio kubwa wewe pamoja na wapendwa wako katika kipindi hiki kigumu Leo, nakutakia nguvu na moyo wa subira.” Jorge Messi, ambaye ni Baba mzazi na aliyekuwa wakala wa Lionel Messi, alifariki Jumamosi, Agosti 8, 2026 akiwa na umri wa miaka 68 huko Rosario, Argentina baada ya kuugua kwa muda. Ujumbe huo wa Ronaldo umeonyesha upande mwingine wa uhusiano wa heshima uliopo kati ya Mastaa hao wawili, licha ya ushindani wao mkubwa wa kisoka kwa miaka mingi. #MillardAyoUPDATES
- Aug 17, 20264.9x their median
Upande wa Jamhuri umefunga ushahidi wao kwa Shahidi wa 17 katika kesi ya uhaini inayomkabili Mwenyekiti wa CHADEMA, Tundu Lissu. Akizungumza leo Agosti 17, 2026 Mahakamani, Wakili wa Serikali Mkuu Nassor Katuga amesema msimamo huo umefikiwa baada ya Jamhuri kufanya tathmini ya kina ya ushahidi na hoja zote zilizowasilishwa katika kesi hiyo. Hata hivyo, Katuga ameomba Mahakama iruhusu Jamhuri kuwasilisha hoja za ziada kueleza sababu zinazowafanya waone Lissu ana kesi ya kujibu, ombi ambalo Lissu amepinga akieleza kuwa sheria tayari inaweka utaratibu unaopaswa kufuatwa katika hatua hiyo. Iwapo Mahakama itaamua kuwa Lissu ana kesi ya kujibu, atapewa nafasi ya kuanza kujitetea kwa kuwasilisha ushahidi na Mashahidi wake na endapo Mahakama itaamua kuwa hana kesi ya kujibu, kesi hiyo itafikia mwisho. Kesi hiyo inaendelea mbele ya jopo la Majaji watatu likiongozwa na Jaji Dastan Ndunguru. #MillardAyoUPDATES
- Aug 18, 20264.3x their median
Mamlaka ya Hali ya Hewa Tanzania (TMA) imetoa angalizo kuhusu uwezekano wa kuwepo kwa mvua kubwa zinazohusishwa na hali ya hewa ya El Niño kuanzia Septemba na kuendelea hadi Oktoba, Novemba na Desemba 2026, huku athari zake zikitarajiwa kuendelea hadi mwanzoni mwa mwaka 2027. Akizungumza na Waandishi wa Habari leo Agosti 18, 2027 Mkurugenzi Mkuu wa TMA, Ladislaus Chang’a amesema uwepo wa El Niño yenye nguvu unaweza kusababisha vipindi vya mvua kubwa pamoja na kuanza mapema kwa mvua za msimu katika baadhi ya maeneo. Chang’a amezitaka Idara na Taasisi mbalimbali Nchini, ikiwemo Mamlaka za Bandari, reli, usafiri wa anga pamoja na Sekta ya Afya, kuchukua tahadhari na kujiandaa mapema kukabiliana na athari zinazoweza kujitokeza kutokana na mvua hizo. “Tunatoa maangalizo mawili la kwanza ni kutokana na uwepo wa El Nino yenye nguvu kubwa kuelekea Mwezi Oktoba, Novemba na Disemba na mwanzoni mwa 2027 vipindi vya mvua kubwa vinaweza kuanza Septemba pamoja na mvua za vuli, pia kuwepo kwa El Nino kunaweza kusababisha kuanza mapema kwa mvua za msimu,”. #MillardAyoUPDATES
- Aug 12, 20264.2x their median
Watengeneza maudhui kutoka Uingereza, Em na Sam, wamekamilisha safari ya aina yake kutoka London hadi Nairobi, Kenya wakitumia gari kwa siku 222 na kusafiri umbali wa takribani kilomita 23,000. Safari hiyo ilianza Desemba 28, 2025 ambapo wawili hao walivuka kutoka Uingereza kwenda Ufaransa kwa feri kabla ya kuendelea na safari yao kupitia Hispania kuelekea Morocco. Wakiwa na gari aina ya Land Cruiser 76 lililobadilishwa kuwa camper, Em na Sam waliendelea kupitia Mauritania, Senegal, Gambia, Guinea na Côte d’Ivoire, kabla ya kuelekea Nigeria, Cameroon, Congo-Brazzaville na Jamhuri ya Kidemokrasia ya Congo. Kutoka huko waliendelea kusini kupitia Angola na Namibia, kisha Botswana na Zimbabwe kabla ya kufika Msumbiji ambapo safari yao iliendelea kuelekea Malawi na baadaye Tanzania, walikofika baada ya takribani siku 205 tangu kuondoka London. Baada ya kuvuka Tanzania, wawili hao waliingia Kenya na hatimaye kufika Nairobi baada ya siku 222 barabarani, wakikamilisha safari yao ndefu iliyohusisha kuvuka Nchi mbalimbali za Ulaya na Afrika. Ili kupunguza gharama za malazi, walibeba vifaa vya kuweka kambi na kulala ndani au karibu na gari lao aina ya Toyota Land Cruiser iliyoandaliwa kwa safari ndefu ikiwa na vifaa mbalimbali, ikiwemo sehemu ya kulala, jiko, sinki na choo. Safari ambayo kwa ndege ya moja kwa moja kutoka London hadi Nairobi huchukua takribani saa tisa, kwa Em na Sam imegeuka kuwa tukio la siku 222 lililowapitisha katika maelfu ya kilomita, Nchi mbalimbali na mazingira tofauti kabla ya kufika Nairobi. #MillardAyoUPDATES
- Aug 18, 20263.4x their median
Msanii wa Muziki kutokea Colombia, Shakira Mebarak Ripoll “Shakira ameahidi kujenga upya shule 10 pamoja na kurejesha Chuo Kikuu cha Teknolojia katika eneo la Chocó, Colombia kufuatia uharibifu uliosababishwa na tetemeko la ardhi lenye ukubwa wa magnitude 7.4 lililoikumba Nchi hiyo na kusababisha vifo vya mamia ya Watu. Kwa mujibu wa ripoti mbalimbali za Vyombo vya Habari iliyotolewa leo Agosti 17, 2026 Shakira ametoa ahadi hiyo baada ya kufanya ziara ya katika Mji wa Quibdó, Chocó ambako ametembelea baadhi ya Shule zilizoharibiwa na kukutana na Wanafunzi pamoja na Jamii zilizoathiriwa. Kupitia Taasisi yake ya Fundación Pies Descalzos, Shakira amesema atashirikiana na Howard G. Buffett Foundation katika juhudi za kujenga upya Shule hizo, huku jumla ya Dola za Marekani milioni 1.25 zikitangazwa kwa ajili ya kusaidia kurejesha elimu katika maeneo yaliyoathiriwa, zikiwemo Dola 500,000 kutoka FIFA Global Citizen Education Fund, Dola 500,000 kutoka Live Nation na Dola 250,000 kutoka CAF Development Bank. Shakira amesema moja ya mambo yanayomtia wasiwasi zaidi ni uwezekano wa Shule kutorejeshwa baada ya kipindi cha dharura kumalizika, akisisitiza umuhimu wa kuhakikisha Watoto wanarudi darasani haraka. #MillardAyoUPDATES
- Aug 17, 20263.2x their median
Makamu Mwenyekiti wa Chama cha Demokrasia na Maendeleo (CHADEMA), John Heche, amefika katika Mahakama Kuu ya Tanzania, Masjala Ndogo ya Dar es Salaam, leo Agosti 17, 2026, kwa ajili ya kufuatilia mwenendo wa kesi inayomkabili Mwenyekiti wa chama hicho, Tundu Lissu. Heche amefika mahakamani hapo akiwa amebeba kitabu cha Prison Letters, kinachohusisha barua za Nelson Mandela alizoandika akiwa gerezani. Katika kesi hiyo inayosikilizwa mbele ya jopo la majaji watatu, akiwemo Jaji Dunstan Nduguru, upande wa Jamhuri umeieleza Mahakama kuwa umefunga ushahidi wa shahidi wa 17. #MillardAyoUPDATES
- Aug 11, 20263.0x their median
Mkuu wa Mkoa wa Dar es Salaam, Albert Chalamila, ametoa siku saba kuanzia leo, Agosti 11, 2026 kwa Wamiliki wa mabasi ambayo hayana vibali vya kuegesha katika stendi za Shekilango kuhamishia shughuli zao katika Stendi ya Magufuli. Akizungumza leo Agosti 11, 2026 Chalamila amesema "Kuanzia tarehe ya leo mpaka kufikia tarehe 17 yani siku ya jumatatu wale wote ambao hawana vibali vya kuoperate stendi zao katikati ya Mji warudishe mabasi yao Stendi ya Magufuli, hizi Kampuni sita sitaki kuzitaja kwa majina lakini vibali vitakapokuwa vimekwisha Latra ni marufuku kuuisha vibali hivyo ili magari yote yaaanzie stendi ya Magufuli kuja moja kwa moja upande wa pili" #MillardAyoUPDATE
- Aug 18, 20262.3x their median
Fabiano Mkeza ambaye ni Baba wa familia ya Asha Lukonge na Hashim Fabiano ameibua simanzi wakati wa mazishi ya Mke na Mtoto wake, wanaodaiwa kuuawa kwa kunyongwa na Ndugu wa familia hiyo, Anderson Bosco. Mazishi hayo yamefanyika leo Agosti 18, 2026 katika Makaburi ya Azimio, Kilosa Mjini baada ya tukio hilo kutokea Agosti 15, 2026 katika Kijiji cha Ilakala, Kata ya Mhenda, Wilaya ya Kilosa, Mkoa wa Morogoro. Inadaiwa kuwa tukio hilo lilitokea wakati Fabiano akiwa safarini, ambapo Anderson ambaye awali alifika katika familia hiyo kwa lengo la kufanya vibarua, anadaiwa kumuua Asha pamoja na Mtoto wake kwa kuwanyonga, kisha kuwafukia nyuma ya nyumba yao. Baada ya tukio hilo, Mtuhumiwa huyo anadaiwa pia kuuza magunia nane ya mahindi yaliyokuwa yamehifadhiwa kwa ajili ya chakula kwa shilingi 300,000, ambapo Jeshi la Polisi limesema linaendelea na msako wa kumtafuta Bosco ambaye anadaiwa kukimbia baada ya tukio hilo na hadi sasa hajulikani alipo. #MillardAyoUPDATES
- Aug 10, 20262.3x their median
Rais wa Jamhuri ya Muungano wa Tanzania, Dkt. Samia Suluhu Hassan, leo Agosti 10, 2026 amekutana na kufanya mazungumzo na Maaskofu wa Kanisa Katoliki Nchini kupitia Baraza la Maaskofu Katoliki Tanzania (TEC), Ikulu ya Chamwino Dodoma. Mazungumzo hayo yamelenga kuimarisha ushirikiano kati ya Serikali na TEC pamoja na kujadili masuala mbalimbali ya Kitaifa yanayoigusa Jamii, yakiwemo masuala ya kisiasa, imani na maendeleo, sambamba na kuimarisha amani, mshikamano na kujenga mustakabali mwema wa Taifa. Aidha, mazungumzo hayo yamegusia umuhimu wa nafasi ya madhehebu na Viongozi wa Dini katika kujenga Jamii yenye maadili mema, uwajibikaji na mshikamano, ikiwa ni sehemu ya mchango wao katika ustawi na maendeleo endelevu ya Taifa. Rais Samia amewashukuru Maaskofu hao kwa kuona umuhimu wa kukutana na kujadiliana naye masuala yenye tija kwa Taifa, huku akiwahakikishia dhamira yake ya kuendeleza utamaduni wa kushauriana na kushirikisha Viongozi wa Dini na makundi mbalimbali katika Jamii kuhusu masuala muhimu ya Kitaifa kila inapohitajika. #MillardAyoUPDATES
- Aug 11, 20262.2x their median
Ikiwa ni shamrashamra ya Tamasha la Kizimkazi (Kizimkazi Festival 2026), Makamu wa Rais wa Jamhuri ya Muungano wa Tanzania Balozi Dkt. Emmanuel Nchimbi amewasili Zanzibar, leo Agosti 11, 2026. Kwa mujibu wa taarifa iliyotolewa leo Agosti 11, 2026 na Ofisi ya Makamu wa Rais imesema, Balozi Dkt. Nchimbi anatarajiwa kuwa Mgeni Rasmi katika Ufunguzi wa Jengo la Dakhalia katika Skuli ya Sekondari ya Hasnuu Makame – Kibuteni Unguja ikiwa ni shamrashamra ya Tamasha la Kizimkazi. #MillardAyoUPDATES
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 124 interactions against 3.1M followers, an engagement rate of 0.004%. Measured over 55 original posts, its engagement rate beats 37% of 983 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.792% of those impressions turn into an interaction. That is about 0.499% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 726 interactions, about 5.9x its own typical post. Recurring topics include #millardayomagazeti, #millardayoupdates, #totalenergiestz.
- What is millardayo's engagement rate on X?
- millardayo (@millardayo) has an engagement rate of 0.004%, based on the median interactions across 55 original posts from the last 30 days against 3,140,166 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, millardayo sits above the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @millardayo have real engagement?
- Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @millardayo post?
- Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 1.83 posts per day across the measured window.