Milind Deora | मिलिंद देवरा engagement report
@milinddeora - 1.6M followers on X
Measured over 35 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 49 interactions against 1.6M followers, an engagement rate of 0.003%. Measured over 35 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.5K times each, and 0.754% of those impressions turn into an interaction. That is about 0.418% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 77% carry an image or video and 11% link out. The account's strongest tracked post pulled 18K interactions, about 361x its own typical post. Recurring topics include #watch, #arctic, #aviationsafety.
Measured over 35 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #watch, #arctic, #aviationsafety.
Compared with accounts its own size
Milind Deora | मिलिंद देवरा's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Milind Deora | मिलिंद देवरा sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 77% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 77% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 380 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 18, 2026361x their median
Washington & Beijing worry that if India can grow at nearly 8% a year amid global wars, $100 oil, trade tariffs & El Niño drought, what might its growth rate be when the clouds clear? My @firstpost column https://t.co/NTmVsqAxB7
- Aug 27, 2026302x their median
“Gareebon ke aulad.. do roti nahi hai jeb mein.. bhangi saale..” Incredible choice of abusive words by a resident of a Greater Noida gated colony this week over colony security stopping a delivery agent. Remarkable calm by the guards here.
- Aug 13, 2026279x their median
#WATCH | Raipur, Chhattisgarh: Former women Naxals, who once carried weapons in the dense forests of Bastar, walked the ramp to huge applause at a National Handloom Day event in Raipur after joining the mainstream. (07.08) https://t.co/51mc8lEXWE
- Aug 25, 2026219x their median
A can of Fanta sold in London has 63 calories. Buy the same brand in India, and it contains three times as much sugar. It also includes artificial dye, whose presence in food products in Europe requires a prominent health warning. In India, the colorant’s presence is noted merely in small print on the back of the can. That suits some of the world’s biggest companies, which have long resisted Indian efforts to mandate nutritional warnings on the front of packaged products https://t.co/skAERVVhl9
- Aug 6, 2026214x their median
Every Parliament session should have one week for "What I Did for My Constituency." Every MP should show what they did in the last quarter with data and facts. Parliament is for work, not for fights, poems or shayaris. So, show us your work!
- Oct 20, 2026202x their median
Viral Video | Child nearly swept away by waves as parents film a reel; a bystander rushes to the rescue. https://t.co/2F4J1DgZHv
- Oct 8, 2026139x their median
More than 200 pro-Hamas protesters disrupted a candlelight vigil in New York City's Union Square, taking over seats reserved for mourners and forcing organizers to delay the memorial. The demonstrators waved Palestinian flags and shouted "long live Hamas" as families and supporters gathered to mark three years since the Oct. 7 Hamas attack on Israel that killed approximately 1,200 people. NYPD officers stepped in to separate the groups while mourners continued lighting candles. | @AmericaNewsroom
- Sep 2, 2026113x their median
Regardless of who the VIP is, pushing a working cyclist & his bicycle is unacceptable. Every citizen deserves dignity. @MumbaiPolice & @MTPHereToHelp, please take strict action & make sure this doesn’t happen again. https://t.co/jznbuwfCF2
- Sep 19, 2026107x their median
Good evening from Mumbai. For a moment, this almost feels like Italy. But those terracotta rooftops, the harbour and the Taj remind you… this is Mumbai. https://t.co/tDlnTIp04K
- Sep 9, 2026105x their median
Flight to London diverted to Amsterdam yesterday after the UK airport shutdown. 18 hours at Schiphol, luggage can’t be offloaded & a Dutch transport strike rules out trains. We often complain about India, but our aviation infra & customer service are often better than the West.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 49 interactions against 1.6M followers, an engagement rate of 0.003%. Measured over 35 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.5K times each, and 0.754% of those impressions turn into an interaction. That is about 0.418% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 77% carry an image or video and 11% link out. The account's strongest tracked post pulled 18K interactions, about 361x its own typical post. Recurring topics include #watch, #arctic, #aviationsafety.
- What is Milind Deora | मिलिंद देवरा's engagement rate on X?
- Milind Deora | मिलिंद देवरा (@milinddeora) has an engagement rate of 0.003%, based on the median interactions across 35 original posts from the last 30 days against 1,553,969 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Milind Deora | मिलिंद देवरा sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @milinddeora have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @milinddeora post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 2.47 posts per day across the measured window.