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Milind Deora | मिलिंद देवरा engagement report

@milinddeora - 1.6M followers on X

Measured over 35 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 1.6M followers
Per impression
0.754%
6.5K views on a typical post
Reach
0.42%
of its followers see a post
Typical post
49
interactions (median)
Saved
0.015%
1 bookmarks on a typical post
Posting rate
2.47/day
active 93% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 49 interactions against 1.6M followers, an engagement rate of 0.003%. Measured over 35 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.5K times each, and 0.754% of those impressions turn into an interaction. That is about 0.418% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 77% carry an image or video and 11% link out. The account's strongest tracked post pulled 18K interactions, about 361x its own typical post. Recurring topics include #watch, #arctic, #aviationsafety.

Measured over 35 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #watch, #arctic, #aviationsafety.

Compared with accounts its own size

Milind Deora | मिलिंद देवरा's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Milind Deora | मिलिंद देवरा sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video77% of posts+111%+108% to +115%34K
Outbound link11% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 77% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 380 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 18, 2026361x their median

    Washington & Beijing worry that if India can grow at nearly 8% a year amid global wars, $100 oil, trade tariffs & El Niño drought, what might its growth rate be when the clouds clear? My @firstpost column https://t.co/NTmVsqAxB7

    14K3.6K313191482K viewsView on X
  • Aug 27, 2026302x their median

    “Gareebon ke aulad.. do roti nahi hai jeb mein.. bhangi saale..” Incredible choice of abusive words by a resident of a Greater Noida gated colony this week over colony security stopping a delivery agent. Remarkable calm by the guards here.

    11K2.2K1.5K4241.2M viewsView on X
  • Aug 13, 2026279x their median

    #WATCH | Raipur, Chhattisgarh: Former women Naxals, who once carried weapons in the dense forests of Bastar, walked the ramp to huge applause at a National Handloom Day event in Raipur after joining the mainstream. (07.08) https://t.co/51mc8lEXWE

    11K2.0K2435241.8M viewsView on X
  • Aug 25, 2026219x their median

    A can of Fanta sold in London has 63 calories. Buy the same brand in India, and it contains three times as much sugar. It also includes artificial dye, whose presence in food products in Europe requires a prominent health warning. In India, the colorant’s presence is noted merely in small print on the back of the can. That suits some of the world’s biggest companies, which have long resisted Indian efforts to mandate nutritional warnings on the front of packaged products https://t.co/skAERVVhl9

    7.4K2.7K2393421.0M viewsView on X
  • Aug 6, 2026214x their median

    Every Parliament session should have one week for "What I Did for My Constituency." Every MP should show what they did in the last quarter with data and facts. Parliament is for work, not for fights, poems or shayaris. So, show us your work!

    8.0K2.2K1616091K viewsView on X
  • Oct 20, 2026202x their median

    Viral Video | Child nearly swept away by waves as parents film a reel; a bystander rushes to the rescue. https://t.co/2F4J1DgZHv

    7.3K1.4K6865141.9M viewsView on X
  • Oct 8, 2026139x their median

    More than 200 pro-Hamas protesters disrupted a candlelight vigil in New York City's Union Square, taking over seats reserved for mourners and forcing organizers to delay the memorial. The demonstrators waved Palestinian flags and shouted "long live Hamas" as families and supporters gathered to mark three years since the Oct. 7 Hamas attack on Israel that killed approximately 1,200 people. NYPD officers stepped in to separate the groups while mourners continued lighting candles. | @AmericaNewsroom

    4.2K1.5K921226717K viewsView on X
  • Sep 2, 2026113x their median

    Regardless of who the VIP is, pushing a working cyclist & his bicycle is unacceptable. Every citizen deserves dignity. @MumbaiPolice & @MTPHereToHelp, please take strict action & make sure this doesn’t happen again. https://t.co/jznbuwfCF2

    4.0K1.2K31364106K viewsView on X
  • Sep 19, 2026107x their median

    Good evening from Mumbai. For a moment, this almost feels like Italy. But those terracotta rooftops, the harbour and the Taj remind you… this is Mumbai. https://t.co/tDlnTIp04K

    4.7K3398096347K viewsView on X
  • Sep 9, 2026105x their median

    Flight to London diverted to Amsterdam yesterday after the UK airport shutdown. 18 hours at Schiphol, luggage can’t be offloaded & a Dutch transport strike rules out trains. We often complain about India, but our aviation infra & customer service are often better than the West.

    4.1K80918764270K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#watch#arctic#aviationsafety#breakingnews#campusdialogues

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 49 interactions against 1.6M followers, an engagement rate of 0.003%. Measured over 35 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.5K times each, and 0.754% of those impressions turn into an interaction. That is about 0.418% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 35 posts sampled, 77% carry an image or video and 11% link out. The account's strongest tracked post pulled 18K interactions, about 361x its own typical post. Recurring topics include #watch, #arctic, #aviationsafety.

What is Milind Deora | मिलिंद देवरा's engagement rate on X?
Milind Deora | मिलिंद देवरा (@milinddeora) has an engagement rate of 0.003%, based on the median interactions across 35 original posts from the last 30 days against 1,553,969 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Milind Deora | मिलिंद देवरा sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @milinddeora have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @milinddeora post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 2.47 posts per day across the measured window.

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