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MarioFrias engagement report

@mfriasoficial - 1.4M followers on X

Measured over 260 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Top 10% for its size
Per follower
0.461%
of 1.4M followers
Per impression
20.0%
33K views on a typical post
Reach
2.30%
of its followers see a post
Typical post
6.5K
interactions (median)
Saved
0.087%
28 bookmarks on a typical post
Posting rate
14.5/day
active 100% of days
Peak time
00:00 UTC
Saturday

A typical post picks up 6.5K interactions against 1.4M followers, an engagement rate of 0.461%. Measured over 260 original posts, its engagement rate beats 91% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 33K times each, and 20.0% of those impressions turn into an interaction. That is about 2.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Saturday is the busiest day of the week. Of the 260 posts sampled, 94% carry an image or video and 5% link out. The account's strongest tracked post pulled 40K interactions, about 6.1x its own typical post. Recurring topics include #flaviobolsonaroparapresidentedobrasil2026, #avozdojovemnapolítica, #soltembolsonaro.

Measured over 260 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #flaviobolsonaroparapresidentedobrasil2026, #avozdojovemnapolítica, #soltembolsonaro.

Compared with accounts its own size

MarioFrias's engagement rate beats 91% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 100% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.461%, MarioFrias sits above the 50th percentile of the 205,261 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link5% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 187 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 19, 20266.1x their median

    Lula: “Minha Polícia Federal prendeu o Vorcaro.” Flávio Bolsonaro: “Quem prendeu o Vorcaro foi o André Mendonça. Você quer roubar até isso?” Tragam a urna!!!

    34K5.4K13727148K viewsView on X
  • Jan 16, 20265.3x their median

    Tenho lado, sim. E nunca escondi isso de ninguém. Sou Jair Bolsonaro, e apoio incondicionalmente suas decisões. Apoio porque convivi, porque vi de perto, porque confio. Não vou me calar. Quem usa a palavra “atacar” já revela que está contaminado. O que faço não é ataque: é denúncia. Minha crítica é dirigida à sujeira que poucos veem e que corre solta nos corredores da política, protegida pelo silêncio cúmplice e pela hipocrisia conveniente. Uso minhas redes como instrumento de comunicação direta com quem enxerga o óbvio: Jair Bolsonaro está sendo perseguido, humilhado e torturado por interesses políticos, inclusive por aqueles que se dizem de Deus, mas agem movidos por ambição e vaidade. Não vou me esconder. Não serei conivente. Há muitos interesses nessa campanha, e a maioria deles está muito distante de qualquer preocupação real com Bolsonaro ou com o Brasil. Batam à vontade. Deixem que as vozes das suas cabeças e as interpretações distorcidas de fragmentos da verdade apareçam. A verdade, porém, é uma só: eu estou com Jair Bolsonaro hoje, amanhã e sempre. E, diferente do que muitos imaginam, não ligo para ser eleito. O que eu quero é o Brasil de volta. O Brasil que Jair Bolsonaro construiu praticamente sozinho. Um Brasil digno, honesto, que enfrentou máfias, rompeu privilégios e devolveu esperança a quem nunca teve voz. Para que esse Brasil volte a existir, Jair Bolsonaro indicou seu filho. Não um oportunista de discurso polido e vazio, mas um candidato legítimo, forjado nos mesmos valores, guiado pelo pai e pelos princípios que sempre defenderam Deus, pátria, família e liberdade. Aqui não há ambiguidade. Aqui não há recuo. Aqui é Jair Bolsonaro. @FlavioBolsonaro Presidente!

    23K9.1K1.6K240417K viewsView on X
  • Aug 3, 20265.1x their median

    Aonde estão os artistas do “fique em casa”? Vão continuar covardemente calados? https://t.co/jKkF3jjpc1

    24K7.6K1.1K218131K viewsView on X
  • Oct 5, 20264.2x their median

    Meu coração é só gratidão. Obrigado a cada paulista que confiou mais uma vez em mim. Cada voto recebido aumenta a minha responsabilidade e renova o meu compromisso com São Paulo. Levo comigo cada abraço, cada aperto de mão, cada oração e cada palavra de incentivo que recebi nessa caminhada. Agradeço também à minha família, aos amigos, à nossa equipe e a todos que estiveram ao meu lado. Ninguém chega até aqui sozinho. Ser reeleito me honra e me emociona. Vou retribuir essa confiança da melhor maneira que sei: com trabalho, presença e dedicação. Que Deus me dê sabedoria para honrar essa missão. Muito obrigado, São Paulo! A confiança foi renovada. O trabalho continua. 🙏

    23K3.8K97911186K viewsView on X
  • Oct 13, 20264.2x their median

    O PT não quer que você veja esse vídeo. https://t.co/ZyNETvM0Wm

    19K8.1K179184182K viewsView on X
  • Sep 12, 20264.0x their median

    O Banco Master colocou dinheiro na TV, no futebol e em vários negócios. Patrocinou projeto ligado ao programa de Luciano Huck. Vorcaro colocou centenas de milhões no Atlético Mineiro. E ninguém transformou automaticamente esses contratos em crime. Mas quando aparece dinheiro privado financiando um filme sobre Jair Bolsonaro, de repente surge investigação, suspeita e escândalo. Coincidentemente, tudo isso acontece justamente no momento em que Flavio Bolsonaro lidera as pesquisas hà 22 dias da eleição mais importante do Brasil.

    19K6.8K501125102K viewsView on X
  • Oct 14, 20263.9x their median

    Flavio chama Alcolumbre de “pau mandado” do Lula. https://t.co/E6MI7MTzzO

    20K5.5K2066378K viewsView on X
  • Oct 20, 20263.7x their median

    A mentira não vai prevalecer. Sempre dissemos que tudo foi feito de forma legal! https://t.co/i69S0Hwjf1

    18K6.5K20292139K viewsView on X
  • Oct 17, 20263.6x their median

    Flávio Bolsonaro na Globo. Liga a TV! https://t.co/0kyjkvFsPr

    19K3.7K70598272K viewsView on X
  • Oct 16, 20263.5x their median

    LULA DEFENDENDO O PCC E O COMANDO VERMELHO AO VIVO NA GLOBO! #FlavioBolsonaroparaPresidentedoBrasil2026 https://t.co/6ExHwHXjRC

    17K5.7K583196138K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#flaviobolsonaroparapresidentedobrasil2026#avozdojovemnapolítica#soltembolsonaro#fogenãolula#cabomuller

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6.5K interactions against 1.4M followers, an engagement rate of 0.461%. Measured over 260 original posts, its engagement rate beats 91% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 33K times each, and 20.0% of those impressions turn into an interaction. That is about 2.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 14.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Saturday is the busiest day of the week. Of the 260 posts sampled, 94% carry an image or video and 5% link out. The account's strongest tracked post pulled 40K interactions, about 6.1x its own typical post. Recurring topics include #flaviobolsonaroparapresidentedobrasil2026, #avozdojovemnapolítica, #soltembolsonaro.

What is MarioFrias's engagement rate on X?
MarioFrias (@mfriasoficial) has an engagement rate of 0.461%, based on the median interactions across 260 original posts from the last 30 days against 1,421,305 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.461%, MarioFrias sits above the 50th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mfriasoficial have real engagement?
Its engagement rate beats 91% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mfriasoficial post?
Most posts go out around 00:00 UTC, and Saturday is its busiest day, at roughly 14.5 posts per day across the measured window.

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