The Metropolitan Museum of Art engagement report
@metmuseum - 4.2M followers on X
Measured over 17 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 107 interactions against 4.2M followers, an engagement rate of 0.003%. Measured over 17 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 1.02% of those impressions turn into an interaction. That is about 0.251% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 82% link out. The account's strongest tracked post pulled 7.8K interactions, about 23x its own typical post.
Measured over 17 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
The Metropolitan Museum of Art's engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, The Metropolitan Museum of Art sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 82% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 82% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 553 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 4, 202623x their median
Get a sneak peek of “Costume Art!” This exhibition explores depictions of the dressed body across The Met’s vast collection, pairing garments with artworks to reveal the relationship between clothing and the body across time and cultures. The Met Costume Institute's Spring exhibition opens in new Condé M. Nast galleries on May 10!
- Sep 19, 202629x their median
Happy National Dance Day! 🩰 The Met's bronze cast of Edgar Degas's "Little Fourteen-Year-Old Dancer" has captivated generations of visitors at the Museum for almost 100 years. Originally made with beeswax, human hair, fabric, and ballet slippers, it was the only sculpture Degas exhibited during his lifetime and was praised—and criticized—for its striking realism. After his death in 1917, the sculpture was reproduced in bronze, preserving remarkable details of the original, including the texture of the hair and bodice and even a crack in the dancer’s arm. In 2018, a new tutu was created to more closely reflect Degas’s original vision, showing how art conservation continues to shape our experience of this iconic work. ——— Edgar Degas (French, Paris 1834–1917 Paris), "The Little Fourteen-Year-Old Dancer," modeled 1881, cast 1922, modern tutu. Partially tinted bronze, cotton tarlatan, silk satin, and wood. On view in Gallery 815.
- Jun 17, 202620x their median
Celebrate the Knicks championship with a visit to The Met, illuminated in blue and orange through Sunday, June 21! 🧡💙 New Yorkers always pay what you wish at The Met. Plan your visit → https://t.co/HOaR76C1Zd https://t.co/DzP1aCmx7B
- Oct 1, 202618x their median
"Autumn Rhythm" is on the move! 🚗 Opening October 4 at The Met, "Krasner and Pollock: Past Continuous" is the first major New York presentation devoted to either artist in more than 20 years. Featuring over 120 works including "Autumn Rhythm: Number 30, 1950," it is the first exhibition to look at the full arc of their careers together. 💡 Learn more and plan your visit → https://t.co/3sHUAvPjWe
- Sep 9, 202614x their median
Roll out the carpet, literally! In 1668, Louis XIV commissioned the Savonnerie manufactory to create a series of 92 monumental carpets for the Louvre’s Grande Galerie, one of the most ambitious textile projects of all time. Now, for the first time in The Met’s history, three Savonnerie carpets from this extraordinary commission are on view together. Hear European Sculpture and Decorative Arts curator Wolf Burchard share how the “Music” carpet was installed in the galleries. “A King’s Carpet: Louis XIV and the Savonnerie” is now on view in Galleries 524–528.
- Aug 5, 202613x their median
Now on view! This is the first early Ptolemaic fragment of the Odyssey ever discovered. It dates to the beginning of the Hellenistic period, after Alexander the Great, when the Great Library at Alexandria was built and began gathering works of Greek literature. See this fragment on view in Gallery 162. ___ 📜 “Papyrus fragment with lines from Homer's Odyssey,” ca. 285–250 BCE. Miscellaneous-Papyrus.
- Jul 28, 202610x their median
Sometimes the best stories begin with getting caught in the rain. 🌧️ In "The Storm," artist Pierre-Auguste Cot captures a young couple caught in a sudden autumn downpour, racing for shelter while using the heroine's overskirt as an impromptu umbrella. When Cot exhibited this painting at the Salon of 1880, critics speculated about the source of the subject. Some proposed the painting was inspired by the popular French novel "Paul et Virginie," which tells the story of two childhood friends who fall in love. In one memorable scene, the young couple shelters from a sudden rainstorm beneath a shared piece of fabric, closely echoing Cot's composition. ☔️ Stay dry this week and take a cue from "The Storm." Spend a rainy day at The Met, explore the galleries, and who knows—you might just find your own love story along the way! ——— 🎨 Pierre-Auguste Cot (French, Bédarieux 1837–1883 Paris), "The Storm," 1880. Oil on canvas.
- May 3, 20264.4x their median
Get a first look at "Costume Art" with Misty Copeland! The Costume Institute's spring 2026 exhibition "Costume Art" opens to the public on May 10. https://t.co/5zeML86lPr
- Aug 7, 20267.6x their median
Step into the world of The Odyssey through seven remarkable works of art at The Met. Whether you're a lifelong fan of Greek mythology or discovering Homer for the first time, this journey through The Met's collection offers a new way to experience the enduring story of Odysseus. Read the full story: https://t.co/GR0wzMO9Ss
- Sep 13, 20267.1x their median
It’s thought that only around thirty-five paintings by Johannes Vermeer survive in the entire world. Of these, five are at The Met—more than at any other museum. Explore the beloved 17th-century Dutch painter in a talk with Met curator Adam Eaker and writer Ruth Bernard Yeazell, author of Vermeer's Afterlives. Gain insight into the rise of this extraordinary painter and the ways in which Vermeer’s captivating art has been interpreted through the centuries. 🗓️ Sunday, September 27 🕰️ 2 pm 🎟️ Get tickets → https://t.co/w74Eg0rq8L
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 107 interactions against 4.2M followers, an engagement rate of 0.003%. Measured over 17 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 10K times each, and 1.02% of those impressions turn into an interaction. That is about 0.251% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 82% link out. The account's strongest tracked post pulled 7.8K interactions, about 23x its own typical post.
- What is The Metropolitan Museum of Art's engagement rate on X?
- The Metropolitan Museum of Art (@metmuseum) has an engagement rate of 0.003%, based on the median interactions across 17 original posts from the last 30 days against 4,175,443 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, The Metropolitan Museum of Art sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @metmuseum have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @metmuseum post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.57 posts per day across the measured window.