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Mercedes Schlapp engagement report

@mercedesschlapp - 492K followers on X

Measured over 14 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Middle of its size range
Per follower
0.013%
of 492K followers
Per impression
1.13%
5.5K views on a typical post
Reach
1.12%
of its followers see a post
Typical post
62
interactions (median)
Saved
0.018%
1 bookmarks on a typical post
Posting rate
1.43/day
active 23% of days
Peak time
21:00 UTC
Thursday

A typical post picks up 62 interactions against 492K followers, an engagement rate of 0.013%. Measured over 14 original posts, its engagement rate beats 33% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 1.13% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 386 interactions, about 6.2x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on August 28, 2026.

Compared with accounts its own size

Mercedes Schlapp's engagement rate beats 33% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, Mercedes Schlapp sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 20266.2x their median

    Nick Shirley has done incredible work to expose fraud in America. https://t.co/sI3wvJxEtn

    34337609.1K viewsView on X
  • Aug 21, 20263.9x their median

    Mother of the Bride https://t.co/4SVK3QFKu0

    2171311230K viewsView on X
  • Aug 20, 20262.8x their median

    Americans want the Fauci circle held accountable for misleading the public. https://t.co/p8fQnKvbE2

    13832405.8K viewsView on X
  • Aug 20, 20261.5x their median

    Governor Gavin Newsom is driving Californians right out of the state. https://t.co/f0okDjrAQm

    7217605.5K viewsView on X
  • Aug 23, 2026

    There are air traffic control management issues in the DC airport. So many of my family, friends and colleagues are fed up with the cosntant delays. Fixing the air traffic control issues need to be a top priority for this administration.

    69716012K viewsView on X
  • Aug 25, 2026

    We can’t take the WNBA seriously. https://t.co/OpicURgSsz

    6281305.2K viewsView on X
  • Aug 25, 2026

    Americans are ready to finish the job on Iran and end the war. https://t.co/H19IGRMpDo

    567605.3K viewsView on X
  • Aug 21, 2026

    Get ready for the Donkey of the Week! 🫏 Schumer wants to be El-Sayed’s BFF and adult summer camp? All that and more on @NEWSMAX The Right Squad 10 pm est @mschlapp @CurtisHouck @TimothyDoescher @Gabby_Hoffman https://t.co/YSSjVmEiC5

    3611715.4K viewsView on X
  • Aug 27, 2026

    Abdul El Sayed keeps proving just how far the Democratic Party has fallen into extremism. https://t.co/a9nHhZ02t2

    3810105.5K viewsView on X
  • Aug 20, 2026

    Back on @NEWSMAX The Right Squad after the wedding celebration. Love this crew! https://t.co/dF7wL3KaZN

    403607.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 62 interactions against 492K followers, an engagement rate of 0.013%. Measured over 14 original posts, its engagement rate beats 33% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 1.13% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 386 interactions, about 6.2x its own typical post.

What is Mercedes Schlapp's engagement rate on X?
Mercedes Schlapp (@mercedesschlapp) has an engagement rate of 0.013%, based on the median interactions across 14 original posts from the last 30 days against 492,050 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Mercedes Schlapp sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mercedesschlapp have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mercedesschlapp post?
Most posts go out around 21:00 UTC, and Thursday is its busiest day, at roughly 1.43 posts per day across the measured window.

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