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melissa stark engagement report

@melissastark - 354K followers on X

Measured over 1 original post from a 30-day window, last computed on September 2, 2026.

Engagement

Per follower
0.04%
of 354K followers
Per impression
0.393%
36K views on a typical post
Reach
10.3%
of its followers see a post
Typical post
143
interactions (median)
Saved
0.011%
4 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
20:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 143 interactions against 354K followers, an engagement rate of 0.04%. Posts are seen about 36K times each, and 0.393% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 409x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 2, 2026. Recurring tag: #gohoos.

Where this sits in the catalog

At 0.04%, melissa stark sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 154 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 12, 2022409x their median

    20 years later & still at it 🐐@TomBrady @SNFonNBC @NBCSportsPR https://t.co/PHof4PKokK

    55K2.6K833289View on X
  • Jan 14, 202619x their median

    Hey @Verizon @VerizonSupport - how much longer will we be out service ? Going on three hours not being able to do any work or make calls! Wish we weren’t so dependent on our phones, but…

    2.4K13418814438K viewsView on X
  • Feb 10, 202614x their median

    Blockbuster Audience for Super Bowl LX Details: https://t.co/iqIdXmUdMh https://t.co/3lf9NxYRPj

    1.5K3471301051.4M viewsView on X
  • Oct 6, 202512x their median

    It’s 70 degrees in Buffalo!! Definitely been waiting all day for this! Already a fun night - join us! @patriots @buffalobills @snfonnbc 🍿💙🎊🏈 https://t.co/oGRR9dk9Y6

    1.6K4557252K viewsView on X
  • Oct 12, 20259.5x their median

    We are set for @Lions @Chiefs on @SNFonNBC! See you 8:15 ET 💙❤️🎊🏈 https://t.co/XQiKzBLXiZ

    1.3K3353447K viewsView on X
  • Sep 29, 20257.6x their median

    Just a few good story lines tonight 😉 Been waiting all day! @SNFonNBC @packers @dallascowboys 🏈🎊 https://t.co/pv1HGAQNOE

    1.0K2649758K viewsView on X
  • Oct 27, 20256.2x their median

    Been waiting all day for @SNFonNBC! Join us for @packers @steelers at 8:15 ET 🏈🎊 https://t.co/NR87aGdDsb

    8172937227K viewsView on X
  • Jan 5, 20266.0x their median

    Ready for an AFC North showdown on @SNFonNBC! @Ravens @steelers 🏈 https://t.co/faZ5qTSPZB

    7622562534K viewsView on X
  • Dec 15, 20255.5x their median

    Been waitin’ ALL day!! Join us now for @SNFonNBC @Vikings @dallascowboys @nfl 🏈🎉 https://t.co/UMUF0q6gYr

    7162637120K viewsView on X
  • Jan 18, 20265.3x their median

    It’s playoff weather! Join us in Chicago 6:30 ET @RamsNFL @ChicagoBears @SNFonNBC https://t.co/SEh2PztKaN

    7052426618K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gohoos

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 143 interactions against 354K followers, an engagement rate of 0.04%. Posts are seen about 36K times each, and 0.393% of those impressions turn into an interaction. That is about 10.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 409x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is melissa stark's engagement rate on X?
melissa stark (@melissastark) has an engagement rate of 0.04%, based on the median interactions across 1 original posts from the last 30 days against 354,268 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.04%, melissa stark sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @melissastark have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @melissastark post?
Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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