melissa stark engagement report
@melissastark - 356K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2.1K interactions against 356K followers, an engagement rate of 0.585%. Posts are seen about 113K times each, and 1.83% of those impressions turn into an interaction. That is about 31.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 28x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 6, 2026.
Where this sits in the catalog
At 0.585%, melissa stark sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 135 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 12, 202228x their median
20 years later & still at it π@TomBrady @SNFonNBC @NBCSportsPR https://t.co/PHof4PKokK
- Sep 13, 2026
Been waiting all season for Sunday Night !! Join us 8:15 pm et @SNFonNBC @dallascowboys @Giants ππ https://t.co/tlBI13Zp87
- Jan 14, 2026
Hey @Verizon @VerizonSupport - how much longer will we be out service ? Going on three hours not being able to do any work or make calls! Wish we werenβt so dependent on our phones, butβ¦
- Oct 4, 2026
Forget waiting all day, the Panthers have been waiting all decade for @SNFonNBC - we are here for it! Join us 8:15 et @Lions @Panthers ππ€ (& the rain is holding off for now π) https://t.co/fcD1weLi5j
- Feb 10, 2026
Blockbuster Audience for Super Bowl LX Details: https://t.co/iqIdXmUdMh https://t.co/3lf9NxYRPj
- Sep 10, 2026
Kickoff in Seattle !!! Join us on @SNFonNBC 8:15 pm et https://t.co/SauvIL2X9D
- Oct 6, 20251.6x their median
Itβs 70 degrees in Buffalo!! Definitely been waiting all day for this! Already a fun night - join us! @patriots @buffalobills @snfonnbc πΏπππ https://t.co/oGRR9dk9Y6
- Oct 12, 2025
We are set for @Lions @Chiefs on @SNFonNBC! See you 8:15 ET πβ€οΈππ https://t.co/XQiKzBLXiZ
- Sep 28, 2026
Getting set for @SNFonNBC - join us 8:15 et @RamsNFL @Broncos Devante Adams said to GET YOUR POPCORN READY ! ππ https://t.co/xHwiQkz6Ne
- Sep 29, 20257.6x their median
Just a few good story lines tonight π Been waiting all day! @SNFonNBC @packers @dallascowboys ππ https://t.co/pv1HGAQNOE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.1K interactions against 356K followers, an engagement rate of 0.585%. Posts are seen about 113K times each, and 1.83% of those impressions turn into an interaction. That is about 31.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 28x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is melissa stark's engagement rate on X?
- melissa stark (@melissastark) has an engagement rate of 0.585%, based on the median interactions across 4 original posts from the last 30 days against 355,506 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.585%, melissa stark sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @melissastark have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @melissastark post?
- Most posts go out around 00:00 UTC, and Sunday is its busiest day, at roughly 0.27 posts per day across the measured window.