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MDホールディングス【公式】🍿 engagement report

@mdhdg2215 - 73K followers on X

Measured over 25 original posts from a 30-day window, last computed on September 13, 2026.

Engagement

Middle of its size range
Per follower
0.035%
of 73K followers
Per impression
1.46%
1.8K views on a typical post
Reach
2.43%
of its followers see a post
Typical post
26
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.87/day
active 53% of days
Peak time
23:00 UTC
Wednesday

A typical post picks up 26 interactions against 73K followers, an engagement rate of 0.035%. Measured over 25 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.8K times each, and 1.46% of those impressions turn into an interaction. That is about 2.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 23:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 70x its own typical post. Recurring topics include #uha味覚糖, #たんぱくの日, #カンサイド連合.

Measured over 25 original posts from a 30-day window, last computed on September 13, 2026. Recurring tags: #uha味覚糖, #たんぱくの日, #カンサイド連合.

Compared with accounts its own size

MDホールディングス【公式】🍿's engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.035%, MDホールディングス【公式】🍿 sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video80% of posts+111%+108% to +115%34K
Outbound link4% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 145 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 9, 202670x their median

    【#大パルム展 2026】 大阪で禁断の“二度づけパルム”🤤 いつものPARMにもう一層チョコをプラス❤️ あなただけの二度づけパルムを作れちゃいます♪ 📍心斎橋PARCO 14F 📅9/9(水)〜9/13(日) 10時〜19時   ※最終入場受付:18時半まで https://t.co/vml5mpPxJb

    1.3K36812124230K viewsView on X
  • Jul 31, 202625x their median

    冷し中華に天かす?! 意外かもしれませんがオススメです✨️ サクサク食感とコクが加わって、いつもの冷し中華がひと味違うおいしさに! https://t.co/dKml5jcUgY

    5415940649K viewsView on X
  • Jul 22, 20264.4x their median

    おはようございます!🌞 今日は待ちに待った #天ぷらの日 🍤 MDホールディングスの展示会でも天ぷらのお菓子が目立ちまくっております! タイムラインを追うのも楽しみ🤤 今日も一日よろしくお願いします💖 https://t.co/0VntqHq4bw

    9484956K viewsView on X
  • Jul 23, 20263.3x their median

    今日は「天ぷらの日」ということで、MDホールディングスさん(@mdhdg2215 )さんから、「天ぷらのお菓子」をいただきました!! 定番の味から、変わり種まであるけど、どれから食べよう… #天ぷらの日 https://t.co/UJIC9K4tl4

    787017.7K viewsView on X
  • Jul 23, 20262.8x their median

    今日は #天ぷらの日 ⤴⤴ MDホールディングスさんから「天ぷらのお菓子シリーズ」をた〜〜〜くさんいただきました⤴⤴ 種類豊富で、あれもこれもと食べる手が止まりません ザクザク( '༥' )モグモグ カレーと合わせて食べてみたので、 またお昼頃投稿したいと思います🫡 本日も華麗に🍛🌟 @mdhdg2215

    607618.0K viewsView on X
  • Sep 6, 20262.3x their median

    おはようございま〜す! なんか不安定天気が続きますなぁ😅 でもちょっと涼しいぃ⤴︎ 担当大好きな❤️黒ごまキャラメルポップコーン🍿と🤳是非食べてほしい‼️止まらないです💦こちらももちろん新商品 今週もよろしくお願いしまーす(๑・̑◡・̑๑) https://t.co/AVAfdObTwg

    521712.2K viewsView on X
  • Sep 7, 20262.0x their median

    おはようございます 曇ってますが、秋を感じる気候?🍂になってきた気が…こちらも新商品🎶 その名も〜〜〜 ザックTheクッキー🍪👏👏👏食感も味わいもたまりません🤤ぜひ〜 今日は裏面も載せちゃいます😉よろしくお願いしまーす٩(๑❛ᴗ❛๑)۶ https://t.co/TIl8PCFPqp

    501202.1K viewsView on X
  • Sep 9, 20262.0x their median

    おはようございまーす 今日は晴天☀️朝の気温20℃!すずしぃ ただ、、、午後から☔️😭この写真で秋空楽しんでくださいー そして、まだまだいきますよ新商品٩( 'ω' )و 『薄焼きピーナッツクッキー』👏 結構薄くてサクサクッ!ぜひ〜 今日もよろしくお願いしまーす♪(๑ᴖ◡ᴖ๑)♪ P.S左に写ってるのは、運送会社さんのトラックです!朝からご苦労さまでーす( ̄^ ̄)ゞ

    460501.7K viewsView on X
  • Jul 30, 20262.0x their median

    こんにちは☀ MDホールディングスです。 昨日は #福神漬けの日 でしたね🍛 お漬物の新進さんから福神漬けをたくさんいただいたので、もうすぐ発売の新商品で何か作ろうかな…🐟 今日もよろしくお願いします。 https://t.co/Qoed1R514J

    454202.4K viewsView on X
  • Sep 1, 20261.8x their median

    おはようございます☀ いつまで続くんだろこの暑さ🥵皆さん、通勤、通学の時の暑さ対策なにしてますか?担当は無防備です😅教えて〜 新商品発売から2日目‼️ こちらもオ・ス・ス・メ 『焙煎ごまの炙り鯖ジャーキー』🐟 ぜひお試しあれ〜 今日もよろしくお願いしまーす٩( 'ω' )و https://t.co/RQ0MtoAacE

    431401.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#uha味覚糖#たんぱくの日#カンサイド連合#グミの日#ハッピーポップコーン

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 26 interactions against 73K followers, an engagement rate of 0.035%. Measured over 25 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.8K times each, and 1.46% of those impressions turn into an interaction. That is about 2.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 23:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 70x its own typical post. Recurring topics include #uha味覚糖, #たんぱくの日, #カンサイド連合.

What is MDホールディングス【公式】🍿's engagement rate on X?
MDホールディングス【公式】🍿 (@mdhdg2215) has an engagement rate of 0.035%, based on the median interactions across 25 original posts from the last 30 days against 73,360 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.035%, MDホールディングス【公式】🍿 sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mdhdg2215 have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mdhdg2215 post?
Most posts go out around 23:00 UTC, and Wednesday is its busiest day, at roughly 0.87 posts per day across the measured window.

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