Matt Van Swol engagement report
@mattvanswol - 597K followers on X
Measured over 31 original posts from a 30-day window, last computed on October 12, 2026.
Engagement
A typical post picks up 9.5K interactions against 597K followers, an engagement rate of 1.61%. Measured over 31 original posts, its engagement rate beats 98% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 158K times each, and 6.01% of those impressions turn into an interaction. That is about 26.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 338K interactions, about 36x its own typical post.
Measured over 31 original posts from a 30-day window, last computed on October 12, 2026. Recurring tag: #breaking.
Compared with accounts its own size
Matt Van Swol's engagement rate beats 98% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 93% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.61%, Matt Van Swol sits above the 75th percentile of the 204,880 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 928 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 202636x their median
In 1988 Dolly Parton pulled every 7th and 8th grader in Sevier County into a room and told them to pick a buddy. She made them sign a contract.. if BOTH graduate, she hands you both $500. One fails, nobody gets paid. The county dropout rate went from 35% to 6%. She handed out the checks herself. In 1989 she offered $500 to every kid in the county who wanted to go to the local college. When Gatlinburg burned in 2016, she sent 900 families $1,000 a month for six months. You've probably heard that part. Here's the part you haven't: The fund raised more than expected, so she showed up in May and handed every one of those families another $5,000 on top. Then she quietly put $3 million into the recovery group that handles the years after the news trucks leave. She built her county an entire hospital. She played a benefit concert in 2007, Dollywood and the Stampede matched it, and LeConte Medical Center opened in 2010 with a birthing unit and a women's center in it. In 2022 she started covering 100% of tuition, books, and fees for Dollywood employees. Full-time, part-time, AND seasonal. In 1991 she paid for a bald eagle sanctuary because the birds couldn't be released back into the wild, no press release. And when Hurricane Helene came through here in Western North Carolina, she wrote a personal check for $1 million and her companies matched it. She didn't owe North Carolina anything, but she helped us anyway. She started the Imagination Library because her daddy couldn't read or write. Before he passed, he told her it was the most important thing she ever did. Rest in Peace, Dolly 🇺🇸
- Sep 15, 202621x their median
🚨#BREAKING: Outrage is erupting after a mob of Black "teens" dragged a White female college student off her own porch BY HER HAIR, dragged her to a stop sign, and then beat her UNCONSCIOUS... TWICE... ...while a crowd stood around FILMING it!!! The girls called 911 **FIVE TIMES** that night, but police didn't show up until AFTER the beating was over. This happened near York College in Pennsylvania. A group of students, young White women, were on the porch of their off-campus house when a stranger walked up and picked a fight and a mob of Black "teens" rushed them. One of the girls was ripped off the porch by her hair, dragged to a stop sign, then roughly a dozen people jumped her at once, kicking and punching her from every angle while a crowd of up to 30 encircled her. She blacked out TWICE... once from a kick to the ribs and again from a blow to the back of the head. And the whole time, she says, people were recording it on their phones and laughing... filming her get beaten unconscious for entertainment. Her friends were dragged down the steps by their hair too. One was already in a knee brace, recovering from an injury. The girls say they called 911 FIVE separate times. The first calls went out BEFORE the violence even started, when a crowd was gathering and cars were street racing so recklessly that one of them smashed into a parked car next to the firehouse. Five calls. They were told each time that officers were coming. Officers didn't arrive until it was over. Students say this isn't new and that large crowds gather there constantly, and that another student was attacked just two weeks earlier by what they believe is the same group of non-students. "The cops haven't done anything to protect us, and campus safety hasn't done anything. It feels like they're scared to get involved with 'these' people, but then it puts us at risk when they're doing nothing." WE DO NOT HAVE TO LIVE LIKE THIS!!!!!!
- Aug 26, 202611x their median
Oh my gosh!!!! I just got reposted by President Trump 🤯 https://t.co/UrJJUehKtP
- Sep 10, 20268.4x their median
Almost 1 year ago, I offered a Pulitzer-Prize-winning-journalist $10,000 if she could find video evidence of the exact quote she was attributing to Charlie in her post, word for word. She has NEVER found it. This is Pulitzer Prize winning journalist... https://t.co/bmq1c3voY8
- Sep 3, 20267.3x their median
Watching the father of 22-year-old Logan Federico screaming at Democrats after his daughter was dragged from bed, forced on her knees, and executed... ...by a man arrested 39 TIMES with 25 FELONIES Still may be the most powerful and heartbreaking video I've ever watched. Everyone who let this demon walk free, should be in prison.
- Sep 7, 20266.2x their median
🚨#BREAKING: Outrage is erupting in Florida after a 19-year-old whose speeding Mustang K*LLED two elderly people last year... ...was just caught doing 120 to 130 MPH, running stop signs, and turning off his headlights to escape cops... ...ON A SUSPENDED LICENSE. AND HE IS STILL WALKING FREE. His name is Denis Maldonado-Reyes, he's 19 years old, in Apopka, Florida. Back in November, troopers say he was driving 90 miles per hour in a 45 zone. Double the limit. His Ford Mustang plowed into the side of a LYNX transit van as it turned. Two people inside that van were k*lled. Jerry Earl, 81 years old. Aida Maldonado, 94 years old. He tried to blame the VAN. Nearly a YEAR later, that fatal case still hasn't been resolved. He pleaded not guilty and he's been walking free the entire time. And what did he do with that freedom? Late last month, a deputy saw his Mustang blow through a four-way stop. Pass a car over a double yellow line. Then TURN OFF HIS HEADLIGHTS in the dark to try to disappear. The chase hit 130mph. And he was doing it all on a SUSPENDED LICENSE. Suspended because he never paid a ticket for illegally blowing past a stopped SCHOOL BUS. WHY IS HE WALKING FREE????????? WE. DO. NOT. HAVE. TO. LIVE. LIKE. THIS.
- Aug 24, 20265.9x their median
🚨#BREAKING: Outrage is erupting in Charlotte NC after a man who planned MASS SH00TINGS at FIVE Charlotte NC schools was JUST LET OUT OF JAIL... ...just FOUR DAYS before those schools open for the year. Read that again. His name is Drew Owens, he's 31 and he's been arrested 6 times in Charlotte NC alone. Back in February 2025, police say he sent threats to five CMS schools, Hawk Ridge Elementary, Community House Middle, Ardrey Kell and West Charlotte High, and Garinger High. Investigators say he laid out actual mass sh00ting plans for them. He was charged with five felony counts of threatening mass violence on school property. On Friday night, he posted bond and by Saturday morning, he walked out. Charlotte school kids go back to class on TUESDAY. One mom said it was her number one fear: "If he gets out, when will he get out, and will we know?" Well, he's out, and it gets worse. His OWN FATHER went to police. He said his son had been harassing family, neighbors, and friends. Sending threatening letters. Sitting outside their homes. His father even said Owens went to West Charlotte High and photographed his car, police believe to try to lure him out. His own father took out a restraining order against him. One neighbor said she is "constantly in fear for my life." WHAT ARE WE DOING HERE?!!!!!! WE DO NOT HAVE TO LIVE LIKE THIS!!!!!!!!!!!
- Sep 15, 20265.9x their median
🚨#BREAKING: The labor & delivery NURSE who said it gave her "great joy" to wish pregnant Karoline Leavitt a 4th degree tear... "I hope you fcking rip from bow to stern and never sht normally again, c*nt." ...was just RECOMMENDED by a judge to get to KEEP HER NURSING LICENSE AND ONLY GET A $250 FINE!!!!!! Yes, you read that right. Her name is Lexie Lawler, she delivered babies for a living at Baptist Health in Boca Raton. In January, she created a TikTok video, introduced herself as a labor and delivery nurse, and said this about then-pregnant Karoline Leavitt: "As a labor and delivery nurse, it gives me great joy to wish Karoline Leavitt a fourth-degree tear." She said she hoped Leavitt would "rip from bow to stern" and never function normally again. The judge said she already "learned from this experience" because she lost her job. So every expecting mother in Florida is left to wonder: if she wished that on ONE pregnant woman because she disagreed with her... what is she thinking when she's standing over ME?!!!! That judge only made a RECOMMENDATION, thankfully he does not have the final word. The Florida Board of Nursing does and they can throw his recommendation in the trash and pull her license for good. Take. Her. License.
- Aug 19, 20265.7x their median
🚨WOW!!! A lady in Tennessee is being hailed as a HERO after she rescued a KIDNAPPED 12-year-old girl as she came running out of the woods, barefoot and covered in scratches, and collapsed into a ditch on the side of the highway, attempting to escape. Cars kept driving past her. One woman looked in her rearview mirror and thought: somebody will stop for that baby. ...BUT NOBODY DID!!! So she turned around. 🇺🇸 Her name is Jennifer Maxwell. She was driving home from her job as a healthcare caregiver on Sunday afternoon, on US-421 in Erwin, North Carolina. That's when she saw a little girl come out of the treeline, run down the embankment, and drop into the ditch, sobbing. Jennifer slowed down. She watched her mirror. She waited for somebody else to do something. Not one car stopped. So she turned her vehicle around, pulled up, and rolled down her window. "Baby, are you okay?" And the little girl said: "No. I've been kidnapped." Jennifer asked if she was serious. She was serious. She had no shoes on. Just a big T-shirt and shorts. Her arms and legs were torn up with scratches from running through the brush. She had been walking in those woods for TWO HOURS. Investigators say the man kept pushing her, grabbing her by the shoulder, forcing her to keep moving deeper into the trees. That 12-year-old girl got away from him ON HER OWN. She ran. She made it to the road. And then she needed one adult in America to stop the car. Jennifer got her inside, locked the doors, and called 911. She drove her straight to the Erwin Police Department. Then she took deputies BACK to the spot where she found her, so they could search the right woods. They found him in the treeline that night. Daniel Francis Gear, 38. Charged with first-degree kidnapping and assault on a female. Bond set Monday at $2.5 MILLION. She won't take the word hero. "I just thank God that I was there, cause if it was my daughter, I'd want someone to be there also." BE THE ONE WHO TURNS AROUND!!!! 🇺🇸🇺🇸🇺🇸
- Sep 10, 20265.1x their median
When Charlie Kirk was m*rdered... ...conservatives DID NOT riot in the streets, loot, vandalize, smash buildings, nor demand the de*th of others Instead, I watched them sing hymns, pray, and most astonishingly... forgive. That's the movement I want to be a part of. https://t.co/Shg5VUdzO0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 9.5K interactions against 597K followers, an engagement rate of 1.61%. Measured over 31 original posts, its engagement rate beats 98% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 158K times each, and 6.01% of those impressions turn into an interaction. That is about 26.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 338K interactions, about 36x its own typical post.
- What is Matt Van Swol's engagement rate on X?
- Matt Van Swol (@mattvanswol) has an engagement rate of 1.61%, based on the median interactions across 31 original posts from the last 30 days against 596,562 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.61%, Matt Van Swol sits above the 75th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @mattvanswol have real engagement?
- Its engagement rate beats 98% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @mattvanswol post?
- Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 1.57 posts per day across the measured window.