とんかつ 松のや【公式】 engagement report
@matsu_noya - 412K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3.3K interactions against 412K followers, an engagement rate of 0.833%. Posts are seen about 417K times each, and 0.797% of those impressions turn into an interaction. That is about 101.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 17K interactions, about 5.2x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 29, 2026.
Where this sits in the catalog
At 0.833%, とんかつ 松のや【公式】 sits above the 75th percentile of the 213,381 accounts in this comparison. That places it in the top 25% band, which runs 0.699% to 2.61%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.699% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 177 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 13, 20265.2x their median
📢クーポン発動📢 皆さま、こんにちわ！(≧∇≦)です✌ 本日15よりクーポンを発動します‼ 30万人を達成したので、、、 今回は最大30％OFFクーポンにしてもらいました👏 円高が少し続いたため、その時に確保できた 原料分をフォロワーの皆さまにだけ、 30万食分ご用意できましたのでなくなってしまう前に ぜひ、ご利用ください‼ 今回は(≧∇≦)の大好きな「唐揚げ」を何とか入れました❣ 前回クーポンに入れたときは大人気すぎて早く終了したので食べれなかった人もいると思います😢 ぜひ、この機会に食べてみてください🐓 ※一度上げた画像に修正がありましたためあげなおしました。ごめんなさい🙇
- May 24, 20264.6x their median
📣お知らせ📣 皆さまのおかげで、 フォロー数33万人を達成しました㊗️👏 ありがとうございます‼️ そして(≧∇≦)はお約束を守って… 明日5/25(月)11:00〜 『33％OFF❣️』やりまーす😁 ✨おすすめ✨ 「ロースかつ&海老フライ2尾定食が 420円引き‼️」 ロースかつに海老が2尾も付いてて、 特に満足度の高い一品ですので、 この機会にぜひお召し上がりください🍤 ちなみに、税抜ワンコインクーポンは 明日5/25(月)11時までなので、 まだまだ使ってください🙌 ※ このクーポンは5/25（月）11時から使用できます。 ※日付が間違っていたのであげなおしました、すいません🙇
- Jul 29, 20264.1x their median
✨本日15時よりおろしクーポン発動✨ 味噌かつクーポンをたくさんご利用いただき、 ありがとうございました！ 最近は猛暑も多くなってきて もう耐えれません(≧∇≦)💦 そんな夏はさっぱりおいしく ご飯を食べたいですよねぇ🍚 ということで、 とってもお得な鬼おろしクーポンを 本日15時から発動します🎉 たっぷりの鬼おろしで、 暑い日でも最後までおいしく食べられます😋 この機会だけ食べれる商品もありますので ぜひお近くの松のやでご利用ください！ ※終了日は未定です。
- Sep 2, 20264.0x their median
✨本日15時より秋の丼祭りクーポン発動✨ まだ暑い日が続いていますが、たまに涼しい日が 混ざってきましたね、秋ですねぇ(≧∇≦) ということで、、、 とってもお得なクーポンを発動しちゃいます‼ なんとお持ち帰りでワンコイン😲 消費税率が1％になったらこんな感じかな？と 思いながら企画を考えました！ とってもお得ですのでぜひ、ご利用ください！ ※お弁当をご利用のお客様は、 券売機またはタブレット最初の 「お持ち帰り（お弁当）」を選択してください。 ⚠️終了日は未定です。
- Jul 29, 20263.8x their median
📢ママ応援企画その2📢 夏休み中のご飯の準備ってとっても大変ですよね ちなみに(≧∇≦)はほぼ毎日お弁当買ってます笑 ていうことで（≧∇≦)は考えました！！！ 松のやママ応援企画 惣菜フェアクーポンを発動します✨ ※このクーポンはお持ち帰り限定です 期間は本日15時から9/2（水）15時までです。 とってもお得なので毎日の夜のおかずに いかがでしょうか？ ぜひ松のやをご利用ください😆
- Jun 15, 20263.5x their median
✨国産米100％記念クーポン、6/16の10時～発動✨ なんとなんと、皆さまお待ちかね 松のやのお米が「国産米100％」になりました🍚🎉 ということでご飯にとってもあう４商品を 厳選して値引きました😎 ４商品の中で一番お米に合う商品を 投票してください‼ 人気の商品にはなにかいいことあるかも、、、 皆さま、投票をお願いします！ ※このクーポンは6/16の10時よりご利用いただけます ※画像の価格に間違いがあったためあげなおしました すいません🙇
- Apr 8, 20263.1x their median
✨本日15時よりクーポン発動✨ 鶏肉の高騰が続き、最近は鶏メニューが飲食チェーンからちらほら姿が消えてますね🥹 新生活を始めた皆さまに できるだけ安く美味しく食べてほしい！ という想いで… 高騰前に仕入れたささみを なくなるまで特別価格で提供します！ 原料に限りがありますのでお早めに🏃♂️ https://t.co/CQo1IaVF9s
- Jun 3, 20262.8x their median
📢30万食達成まであと少し！📢 たくさんのご利用ありがとうございます‼ なんとこの感謝祭、1日約1万人のお客様に ご利用いただき、すでに20万食を突破しましたΣ(ﾟДﾟ) 本当はもっと長く続けたかったのですが、30万食達成まで残り約10万食となりました…😢 ですが、このまま終わるなんて、ダメだべや！ ということで、、、 みなさんに超大人気の「ロースかつ＆海老フライ2尾定食」をもっとたくさんの人に食べてみてほしくて 偉い人に交渉したところ… なんと‼ 30万食達成するまで【33％OFF】を 継続してよいとの許可が出ました(≧▽≦)🎉 30万食達成まで残り約10万食！ 終了前にぜひお召し上がりください😉🌟
- Jul 29, 20262.2x their median
📢ママ応援企画その1📢 お子さまが夏休み中だと、ママはご飯の準備などが 大変だと思うので(≧∇≦)は考えました！！！ 松のやママ応援企画 お子さまワンコインクーポンを発動します✨ このクーポンは15歳以下のお子様とお母さんが 使えます！ 期間は本日15時から9/2（水）15時までですので 夏休み中はお子さまと一緒に ぜひ松のやをご利用ください😆 ちなみにパパ応援企画も考え中です お楽しみに！！
- Apr 22, 20262.0x their median
✨本日15時～5/6 15時までのクーポン✨ 大好評につき大麦豚の原料が底を付きかけ 150ｇのリブロースは本日15時を持って販売を 終了します🥹 しかしＸの皆さまに美味しい大麦ロースかつを 食べて欲しいという思いから残り僅かの期間ですが いつものロースかつよりも更にお安く食べれる 大麦ロースかつクーポンを発動します👏 もっと早くクーポンを配布したかったのですが 原料の目途がつかず・・・。ごめんなさい🙇♂️ 大麦リブロースかつを販売終了し調整します。 来週からＧＷ期間になりますので ぜひ、ご家族でお召し上がりください。 なお、大きいお肉をお召し上がりたいというお客様の ご要望が引き続き多いのでそのお声に加え カナダ・北米産 超厚切りロース160ｇを 本日、15時～販売しますので合わせて お召し上がりください‼
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.3K interactions against 412K followers, an engagement rate of 0.833%. Posts are seen about 417K times each, and 0.797% of those impressions turn into an interaction. That is about 101.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% are part of a thread. The account's strongest tracked post pulled 17K interactions, about 5.2x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is とんかつ 松のや【公式】's engagement rate on X?
- とんかつ 松のや【公式】 (@matsu_noya) has an engagement rate of 0.833%, based on the median interactions across 3 original posts from the last 30 days against 412,218 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.833%, とんかつ 松のや【公式】 sits above the 75th percentile of the 213,381 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @matsu_noya have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @matsu_noya post?
- Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 0.27 posts per day across the measured window.