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mataderomadrid engagement report

@mataderomadrid - 380K followers on X

Measured over 69 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 380K followers
Per impression
0.307%
978 views on a typical post
Reach
0.26%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.3/day
active 80% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 3 interactions against 380K followers, an engagement rate of 0.001%. Measured over 69 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 978 times each, and 0.307% of those impressions turn into an interaction. That is about 0.257% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 100% carry an image or video and 99% link out. The account's strongest tracked post pulled 25 interactions, about 8.3x its own typical post. Recurring topics include #mataderomadrid, #levmatadero, #abiertoxobras.

Measured over 69 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #mataderomadrid, #levmatadero, #abiertoxobras.

Compared with accounts its own size

mataderomadrid's engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, mataderomadrid sits below the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link99% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 296 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 15, 20268.3x their median

    🎞️El #CentroDanzaMatadero y @CinetecaMadrid acogerán un ciclo de Damien Jalet, coreógrafo de Madonna y colaborador de Marina Abramović y Thom Yorke. 🎟️Entradas y más info. programación🔻 https://t.co/HhKmiWoPgV 5 al 12 septiembre📍#MataderoMadrid https://t.co/FDICGgJkWA

    222015.9K viewsView on X
  • Sep 6, 20267.0x their median

    El #backtothebookfestival llega a su 3ª edición y nuevamente el auditorio de @CasaLector acogerá charlas y presentaciones junto a autores, editores y lectores. Con nombres confirmados como Julieta Venegas y Paco Roca🔻 https://t.co/4qZ4T3sxvK 11 - 13 septiembre📍#MataderoMadrid https://t.co/Xm0Vyv5gik

    156003.4K viewsView on X
  • Aug 26, 20264.0x their median

    🧰¡El próximo sábado #5SEP regresan las sesiones de Café @MadridRepair junto a @medialabMM! Una oportunidad para aprender en #MataderoMadrid a dar una segunda vida y un uso más sostenible, a pequeños objetos cotidianos👇 📰Más, vía @madrid_secreto🔻 https://t.co/Cb7ku48lsr https://t.co/GYmVRV5Lxu

    93002.3K viewsView on X
  • Aug 29, 20263.7x their median

    Todo está listo para dar comienzo a una nueva temporada en #MataderoMadrid. Una programación que incluye el regreso de Festivales como #LEVMatadero o #ANIMARIO, el Festival Internacional de Animación Contemporánea de @Madrid. + Vía @abc_es⤵️ https://t.co/f5pov7D76S https://t.co/4rhdmL3fVA

    73012.9K viewsView on X
  • Sep 21, 20263.3x their median

    🪭El #CentroDanzaMatadero presenta el estreno absoluto del nuevo espectáculo de María Pagés Compañía. A través del flamenco, ‘Bilbao Square’ muestra ese viaje que se inició en Sevilla y que le abrió las puertas al mundo🔻 https://t.co/H6vGHeEEFQ 25 SEP - 4 OCT📍#MataderoMadrid https://t.co/ZXukjXncF2

    72011.9K viewsView on X
  • Aug 31, 20263.3x their median

    🤩Iniciaremos septiembre al ritmo del coreógrafo de Madonna. El creador y bailarín Damien Jalet abre la nueva temporada de #MataderoMadrid, con un ciclo de proyecciones en @CinetecaMadrid y talleres para cineastas y bailarines en el #CentroDanzaMatadero👇 https://t.co/HhKmiWoPgV https://t.co/3YBiJiQCC2

    82001.8K viewsView on X
  • Aug 26, 20263.3x their median

    Seleccionada en la categoría Venice Production Bridge 82º edición Bienal Venecia, llega 'Chronica V1' de Barbara Mydlak y Yann Deval a #LEVMatadero. Una experiencia de realidad aumentada multijugador. Central de Diseño ( @di_mad)📍#MataderoMadrid 🎟️https://t.co/jnj8ALy77V https://t.co/UbyGDgIryB

    82001.6K viewsView on X
  • Sep 23, 20263.0x their median

    En su regreso a Ítaca, Odiseo hace escala en Madrid. 'La Odisea' ha llegado a #MADMadridArtesDigitales, con un itinerario inmersivo que recorre cinco espacios digitales, para recrear un viaje épico por la antigua Grecia. +Info.👇 https://t.co/pxRHc7jTuF Nave 16📍#MataderoMadrid https://t.co/GV9ZA8utlh

    71011.1K viewsView on X
  • Aug 21, 20263.0x their median

    Este mes de agosto, desde @MADRID os recomiendan 14 exposiciones gratuitas repartidas por toda la ciudad. Como la muestra 𝗡𝗮𝗱𝗮 𝗲𝘀𝗽𝗼𝗻𝘁𝗮́𝗻𝗲𝗼. 𝗨𝗻𝗮 𝗺𝗶𝗿𝗮𝗱𝗮 𝗮 𝗹𝗼𝘀 𝟵𝟬, de Jesús Ugalde, en #MataderoMadrid. 🎟️ Acceso gratuito ℹ️https://t.co/bsnVaUSvb5 https://t.co/JlXeSVPBkr

    90002.1K viewsView on X
  • Sep 21, 20262.7x their median

    📷A través de su cámara Jesús Ugalde tuvo acceso preferente a algunas de las grandes personalidades del espectáculo en sus comienzos. En la exposición 'Nada Espontáneo. Una mirada a los 90' una fotografía inédita de Martirio🔻 https://t.co/1FoXc7nXJQ 🆓Plaza📍#MataderoMadrid https://t.co/koJ1p4EL9p

    62002.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mataderomadrid#levmatadero#abiertoxobras#26sep#últimosdías

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 380K followers, an engagement rate of 0.001%. Measured over 69 original posts, its engagement rate beats 10% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 978 times each, and 0.307% of those impressions turn into an interaction. That is about 0.257% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 69 posts sampled, 100% carry an image or video and 99% link out. The account's strongest tracked post pulled 25 interactions, about 8.3x its own typical post. Recurring topics include #mataderomadrid, #levmatadero, #abiertoxobras.

What is mataderomadrid's engagement rate on X?
mataderomadrid (@mataderomadrid) has an engagement rate of 0.001%, based on the median interactions across 69 original posts from the last 30 days against 380,266 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, mataderomadrid sits below the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @mataderomadrid have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @mataderomadrid post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 2.3 posts per day across the measured window.

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