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Martin Varsavsky engagement report

@martinvars - 222K followers on X

Measured over 62 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Middle of its size range
Per follower
0.211%
of 222K followers
Per impression
1.81%
26K views on a typical post
Reach
11.7%
of its followers see a post
Typical post
466
interactions (median)
Saved
0.066%
17 bookmarks on a typical post
Posting rate
4.83/day
active 30% of days
Peak time
12:00 UTC
Saturday

A typical post picks up 466 interactions against 222K followers, an engagement rate of 0.211%. Measured over 62 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 1.81% of those impressions turn into an interaction. That is about 11.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 62 posts sampled, 31% carry an image or video and 23% link out. The account's strongest tracked post pulled 47K interactions, about 101x its own typical post. Recurring topics include #inquiokupa, #lomásleído.

Measured over 62 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #inquiokupa, #lomásleído.

Compared with accounts its own size

Martin Varsavsky's engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.211%, Martin Varsavsky sits above the 50th percentile of the 204,798 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video31% of posts+111%+108% to +115%34K
Outbound link23% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 31% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 23% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 661 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 10, 2026101x their median

    הדוקו החדש של יובל אברהם ורחל שור, שחושף בפירוט את המערכות שמאחורי ההרג ההמוני והמחושב של פלסטינים בעזה בידי ישראל במהלך הג׳נוסייד, זכה למחיאות כפיים שנמשכו 25 דקות (!) בפסטיבל ונציה. היסטורי. https://t.co/daE0rixCF3

    35K12K918287752K viewsView on X
  • Oct 3, 202650x their median

    Acabo de estar en Paris y esto que parece joda es tal cual. https://t.co/fwb7PHVcGy

    20K3.0K2691711.8M viewsView on X
  • Oct 3, 202615x their median

    #LoMásLeído | ECONOMÍA: El 'indignado' Almodóvar multiplica por nueve los ingresos de su firma inmobiliaria en tres años. https://t.co/N6hGvAwMLm

    4.4K2.3K998367K viewsView on X
  • Oct 2, 20269.5x their median

    El FMI reconoce que El Salvador de Bukele está batiendo todas previsiones económicas gracias a la mejora de la seguridad y la creciente confianza de los inversores https://t.co/ZhTurlZEPc

    3.4K88466101124K viewsView on X
  • Oct 2, 20267.6x their median

    Anthropic CEO Dario Amodei says: "50% of all entry-level Lawyers, Consultants, and Finance Professionals will be completely wiped out within the next 1–5 years." Over 47 minutes, he breaks down who makes it through and why. That's the gap between passively watching AI eat your field and turning into the person companies can't afford to lose. Watch the video. Then check the guide below on becoming the "AI guy" every company needs. Interested in AI? Follow @AiEvolutio58513 and never fall behind. I track ChatGPT, Claude, and every tool quietly changing how we work and create, then hand you the tested signals.

    2.6K535322108625K viewsView on X
  • Oct 4, 20266.8x their median

    Finalmente el gobierno acepta que lo de Ceuta era una invasión y sale contra los marroquies ahí instalados. Me imagino la furia que deben tener en la izquierda de que echen a estas maravillosas personas migrantes. Pero estas mentiras no colaron en España y el socialismo da su manotazo de ahogado antes de las elecciones. La Policía Nacional inició este domingo 4 de octubre de 2026 el desalojo parcial del asentamiento de la playa del Trampolín en Ceuta, donde se calcula que viven entre 3.000 y 3.500 personas en tiendas improvisadas desde la entrada masiva de finales de julio. El operativo, denominado Operación Trampolín, es la primera fase de un plan que se extenderá varios días. Incluye decenas de furgones, unidades de intervención (UIP) desplazadas desde Andalucía y tres vehículos blindados (dos BMR y un VAMTAC). Los ocupantes están siendo trasladados en autobuses al CATE del Tarajal para identificación y triaje; algunos pueden optar por el retorno voluntario a Marruecos. Las autoridades han señalado que la prioridad inicial es despejar la zona cercana a la planta desalinizadora, tras detectarse contaminación por E. coli y enterococos en el agua, y han fijado el 15 de octubre como fecha límite para completar el desalojo del arenal.

    2.3K6441504092K viewsView on X
  • Aug 4, 20266.7x their median

    El mejor argumento contra la inmigración ilegal es el que siempre usa Javier Milei cuando la izquierda se queja de cualquier recorte del gasto público. A todos nos dan pena los 600 millones de niños africanos que crecen en pésimas condicioned. Claro que nos gustaría ayudarles. Pero es que en España ya NO HAY PLATA. La deuda pública supera el 100% del PIB y el Estado no llega ni para los propios españoles. Priorizar a los de casa cuando las finanzas no alcanzan se llama prioridad nacional y es mero sentido común. Ayudar a africanos que cruzan a España es agravar el problema.

    2.5K56448270K viewsView on X
  • Sep 10, 20264.6x their median

    More than 95% of banking around the world still runs through the same expensive branches. Customers pay for that infrastructure whether they use it or not. We built Nu because that math never made sense to us. We were told it was impossible in Brazil. Then in Mexico. Then in Colombia. Now, more than 140 million people in these three countries trust us with their financial lives. So the next step became obvious: keep expanding the model beyond our core markets. Today, we are launching Nu in the United States through a partner bank model, with a full suite of financial products for everyday banking. And, for people whose lives already cross borders, we are also introducing Nu Global, a multi-currency digital account allowing fee-free, fast money movement across more than 35 countries. There are certainly still those who think this is impossible. That disbelief has always been our best fuel. Every time we entered a new market, the incumbents had more capital, more branches, more history. Every time, we brought our culture: people who choose the harder problem on purpose, teams that act like owners, and an obsession with fighting complexity and making customers love us fanatically. The US market is the largest and most competitive financial market in the world. But despite the number of players, many customers still face complexity, high costs, and fragmented financial lives. Our answer is the one we have been executing in Latin America for thirteen years: no branches, technology built from the ground up, a low cost to serve — and that efficiency returned to customers as better yields, no fees, and service they don't have to fight for. We have believed since day one that consumer-obsessed digital banking is the future of retail banking. That was never a Brazilian thesis, or a Latin American one. It is a global one. Our launch of Nu US and Nu Global are where we start proving it: we are no longer building the largest digital bank in Latin America; we are building a global one. And we are still in the first minute of the first half. https://t.co/kHqjVGKSQ6

    1.8K2398052231K viewsView on X
  • Oct 5, 20264.1x their median

    Pedro Sánchez acaba de convocar elecciones generales para el 29 de noviembre. Es la tercera vez que adelanta elecciones. Cierra una legislatura sin Presupuestos nuevos y sin un solo debate sobre el estado de la nación. ¿Por qué ahora? Porque el viernes el Congreso, con los votos de PP, Vox y Junts, tumbó sus dos decretos de vivienda, y en Moncloa creen que el enfado de la calle les da una oportunidad histórica. El plan es recuperar el contenido de esos decretos y hacer campaña con ellos. Conviene recordar qué traían. Prórroga forzosa de los alquileres y subidas de renta topadas al dos por ciento hasta finales de 2027. Y, a propuesta de Sumar, contratos casi indefinidos: renovaciones obligatorias de cinco o siete años y una indemnización de doce mensualidades si el propietario no renueva. Argentina ya probó ese camino. Con la Ley de Alquileres de 2020, la oferta de departamentos en Buenos Aires cayó a su mínimo histórico en febrero de 2023. Milei la derogó en diciembre de 2023. En 2024 la oferta creció un 195% y los alquileres subieron un 64%, con una inflación cercana al 118%. Es decir, bajaron en términos reales por primera vez desde 2019. Me explico. Cuando un propietario no puede recuperar su piso ni actualizar la renta, lo saca del alquiler o lo pasa a temporada. Menos pisos, más caros. Lo pagan justo los jóvenes que hoy acampan en Sol. El 29 de noviembre también se vota eso: más control o más oferta. Suelo, permisos y construir.

    1.5K36941661K viewsView on X
  • Oct 4, 20263.8x their median

    Brutal el giro a la derecha que está recorriendo Iberoamérica. 🇦🇷 Argentina (noviembre 2023): de Alberto Fernández y Sergio Massa a Javier Milei 🇵🇦 Panamá (mayo 2024): de Laurentino Cortizo a José Raúl Mulino 🇪🇨 Ecuador (2023 y reelección abril 2025): de la izquierda correísta a Daniel Noboa 🇧🇴 Bolivia (octubre 2025): de Luis Arce a Rodrigo Paz 🇭🇳 Honduras (noviembre 2025): de Xiomara Castro a Nasry Asfura 🇨🇱 Chile (diciembre 2025): de Gabriel Boric a José Antonio Kast 🇨🇷 Costa Rica (febrero 2026): consolidación de la derecha con Laura Fernández 🇵🇪 Perú (junio 2026): de los interinatos a Keiko Fujimori 🇨🇴 Colombia (junio 2026): de Gustavo Petro a Abelardo de la Espriella 🇧🇷 Brasil elecciones hoy. Los nuevos oráculos, Kalshi y Polymarket, dan favorito a Flávio Bolsonaro: Polymarket lo cotiza ahora mismo en torno al 86 %, frente a un 14 % de Lula, después de haber saltado desde el 63 % de esta mañana. 🇪🇸 España está al borde del adelanto. Sánchez aún no ha disuelto las Cortes, pero Polymarket pone el adelanto por encima del 60 % antes de fin de año y a Feijóo en un 81 % como próximo presidente: el escenario que cotizan es Feijóo gobernando con Abascal. Viva la Libertad Carajo.

    1.5K271551442K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#inquiokupa#lomásleído

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 466 interactions against 222K followers, an engagement rate of 0.211%. Measured over 62 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 1.81% of those impressions turn into an interaction. That is about 11.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 12:00 UTC, and Saturday is the busiest day of the week. Of the 62 posts sampled, 31% carry an image or video and 23% link out. The account's strongest tracked post pulled 47K interactions, about 101x its own typical post. Recurring topics include #inquiokupa, #lomásleído.

What is Martin Varsavsky's engagement rate on X?
Martin Varsavsky (@martinvars) has an engagement rate of 0.211%, based on the median interactions across 62 original posts from the last 30 days against 221,818 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.211%, Martin Varsavsky sits above the 50th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @martinvars have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @martinvars post?
Most posts go out around 12:00 UTC, and Saturday is its busiest day, at roughly 4.83 posts per day across the measured window.

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