Martin Soorjoo engagement report
@martinsoorjoo - 58K followers on X
Measured over 27 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
A typical post picks up 2 interactions against 58K followers, an engagement rate of 0.004%. Measured over 27 original posts, its engagement rate beats 7% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 703 times each, and 0.284% of those impressions turn into an interaction. That is about 1.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 7% are part of a thread. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post.
Measured over 27 original posts from a 30-day window, last computed on October 5, 2026. Recurring tag: #outperformthestorm.
Compared with accounts its own size
Martin Soorjoo's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Martin Soorjoo sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 345 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 23, 20265.5x their median
Never judge your capability from a depleted state.
- Aug 1, 20264.5x their median
People are terrified of silence. We finish a high-pressure week and immediately fill the void with 2x speed podcasts, Lo-Fi beats, and background television. We treat silence like an awkward guest we have to entertain. But centred, grounded power comes from silence. Studies show that just two minutes of absolute, unmitigated silence lowers blood pressure and regulates the nervous system faster than listening to "relaxing" music. On a Saturday evening, the highest ROI move you can make isn't consuming more content. It's shutting it down.
- Sep 8, 20264.0x their median
Coming back to work creates an illusion of urgency. Everything waiting for you suddenly feels important. It isn’t. The first job is not to clear the backlog. It’s to reset the hierarchy. What matters most now? What can wait? What can disappear completely? The people who stay in control are not the ones who respond fastest. They are the ones who decide what deserves their attention before everyone else does.
- Jul 24, 20264.0x their median
By Friday afternoon, intelligent people start reaching unintelligent conclusions about themselves. You haven’t lost your edge. You may just be judging your capability from a depleted state. Recover first. Evaluate later.
- Sep 4, 20263.5x their median
You don't need confidence that things will work. You need confidence that you can effectively respond and adapt when things don't go to plan
- Sep 20, 20262.5x their median
Sunday evening. You're either writing a list or naming a mission. The list: meetings, calls, the things that have to get done. It looks like control. The mission: one result this week is for. Everything else bends around it. By Wednesday the list is being managed. The mission is being pursued. That's the difference between busy and dangerous — and it's decided tonight, in about a minute. A list tells you what to do. A mission tells you why you'll still be doing it on Thursday. Which one are you writing?
- Aug 23, 20262.5x their median
Before every big moment of my career — courtrooms, boardrooms, stages — my heart did exactly what yours does. It raced. And the advice everyone gets is the same: calm down. It's the wrong instruction. Stanford research found that how you interpret the stress response changes the response itself. People taught to read their arousal as a resource — energy mobilising, attention sharpening — showed a measurably different hormonal stress profile and sought out challenge rather than avoiding it. Same heartbeat. Different translation. Different outcome. Your body isn't panicking before the pitch, meeting, interview. It's delivering oxygen, glucose and attention to the exact systems about to be used. So, before the meeting that matters, skip "calm down." Try the accurate sentence: "This is my system showing up for work." You don't need less arousal. You need a better translation.
- Sep 20, 20262.0x their median
The morning I was due to record an episode about curveballs, I ended up in the ER. Life apparently wanted editorial input. I fractured 2 toes and ripped out by big toenail. A rare life-threatening condition that can turn a small injury into an emergency. Heart rate 150. Blood everywhere. Lights going out. I dialled 999 and calmly explained the situation to the emergency operator. I was not born calm. In courtrooms, a startup and sixteen years of coaching, including special forces operators, I have not met anyone who was. Calm under pressure is not a personality trait. It's a trained response. The hit still hurts. Training is what keeps you able to make the next call. Most people are far more capable under fire than they have ever had to find out. Full story with technique is in the episode. Link in the first reply.
- Sep 15, 20262.0x their median
Reality never negotiates. What happened, happened. The longer you argue with it, the longer you delay the only useful question: How do I move forward? Accept faster. Act sooner.
- Sep 10, 20262.0x their median
You're not operating at the limit of your ability. You're operating at the limit of your current state. Stress narrows attention. Fatigue reduces working memory. Poor recovery limits cognitive flexibility. Don't mistake a temporary state for a permanent ceiling.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 58K followers, an engagement rate of 0.004%. Measured over 27 original posts, its engagement rate beats 7% of 20,445 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 703 times each, and 0.284% of those impressions turn into an interaction. That is about 1.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 7% are part of a thread. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post.
- What is Martin Soorjoo's engagement rate on X?
- Martin Soorjoo (@martinsoorjoo) has an engagement rate of 0.004%, based on the median interactions across 27 original posts from the last 30 days against 57,695 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Martin Soorjoo sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @martinsoorjoo have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @martinsoorjoo post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1 posts per day across the measured window.