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Mark Martin engagement report

@markmartin - 384K followers on X

Measured over 16 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.052%
of 384K followers
Per impression
1.27%
16K views on a typical post
Reach
4.08%
of its followers see a post
Typical post
198
interactions (median)
Saved
0.016%
2 bookmarks on a typical post
Posting rate
1.93/day
active 27% of days
Peak time
18:00 UTC
Saturday

A typical post picks up 198 interactions against 384K followers, an engagement rate of 0.052%. Measured over 16 original posts, its engagement rate beats 41% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.27% of those impressions turn into an interaction. That is about 4.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 1.8K interactions, about 9.3x its own typical post.

Measured over 16 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #cokezerosugar400.

Compared with accounts its own size

Mark Martin's engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.052%, Mark Martin sits above the 25th percentile of the 37,996 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99154.7%
Engagement rate as a share of followers, across the 37,996 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 96,714 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile154.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%54K
02:00 UTC-3%52K
03:00 UTC-4%56K
04:00 UTC-6%45K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%82K
12:00 UTC-2%90K
13:00 UTC-2%99K
14:00 UTC-3%102K
15:00 UTC-2%105K
16:00 UTC-4%103K
17:00 UTC-3%95K
18:00 UTC-1%89K
19:00 UTC-2%84K
20:00 UTC-1%78K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%54K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%239K
Monday0%303K
Tuesday-3%305K
Wednesday-1%259K
Thursday-2%251K
Friday-3%260K
Saturday+3%234K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 29, 20269.3x their median

    Early morning debrief before tonight’s race https://t.co/OlOqkbx933

    1.8K3230134K viewsView on X
  • Aug 28, 20266.0x their median

    Different view than I’m used to @DAYTONA https://t.co/GERlg6S1ds

    1.1K3435214K viewsView on X
  • Aug 27, 20265.2x their median

    The Hall of Famer is ready. @markmartin will wave the green flag for Saturday’s #CokeZeroSugar400! https://t.co/DayZL4AL6E

    9149491352K viewsView on X
  • Aug 26, 20263.4x their median

    Shoutout to @DAYTONA for putting an incredible fitness center in the @NASCAR drivers/owners lot. Thank for for all you do for the racers and the fans. https://t.co/97OGJy9IBm

    6482111216K viewsView on X
  • Aug 27, 20262.2x their median

    1981 Grundy County I can’t see the sponsors 👁️ https://t.co/KOasEInggZ

    3821327413K viewsView on X
  • Aug 28, 2026

    Is it in you? 2000 @Gatorade commercial with @markmartin https://t.co/BXcyXeRdXm

    195251633K viewsView on X
  • Aug 30, 2026

    Ran into @markmartin and showed him my dad’s sprint car that replicated his iconic Valvoline 6 🏁❤️ Thanks for being so kind and letting me fangirl, Mark! https://t.co/JAqA3qPqrI

    22013132K viewsView on X
  • Aug 29, 2026

    Mark Martin and Buddy Baker at Daytona in July 1982. https://t.co/HSIkUKjohB

    176216214K viewsView on X
  • Aug 29, 2026

    The Cat has landed! https://t.co/278e5X1x1w

    17874362K viewsView on X
  • Aug 29, 2026

    Rusty Wallace and Mark Martin at Daytona in July 2002. 🔥🔥🔥 https://t.co/6WkknrgTaa

    166205121K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cokezerosugar400

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 198 interactions against 384K followers, an engagement rate of 0.052%. Measured over 16 original posts, its engagement rate beats 41% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 1.27% of those impressions turn into an interaction. That is about 4.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 6% are part of a thread. The account's strongest tracked post pulled 1.8K interactions, about 9.3x its own typical post.

What is Mark Martin's engagement rate on X?
Mark Martin (@markmartin) has an engagement rate of 0.052%, based on the median interactions across 16 original posts from the last 30 days against 384,276 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.052%, Mark Martin sits above the 25th percentile of the 37,996 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @markmartin have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @markmartin post?
Most posts go out around 18:00 UTC, and Saturday is its busiest day, at roughly 1.93 posts per day across the measured window.

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