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Mark Martin engagement report

@markmartin - 385K followers on X

Measured over 51 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Middle of its size range
Per follower
0.039%
of 385K followers
Per impression
0.779%
19K views on a typical post
Reach
5.00%
of its followers see a post
Typical post
150
interactions (median)
Saved
0.01%
2 bookmarks on a typical post
Posting rate
5.63/day
active 63% of days
Peak time
11:00 UTC
Saturday

A typical post picks up 150 interactions against 385K followers, an engagement rate of 0.039%. Measured over 51 original posts, its engagement rate beats 55% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.779% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 51 posts sampled, 82% carry an image or video and 12% link out. The account's strongest tracked post pulled 2.6K interactions, about 17x its own typical post. Recurring topics include #roushracing, #nascar, #arcawest.

Measured over 51 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #roushracing, #nascar, #arcawest.

Compared with accounts its own size

Mark Martin's engagement rate beats 55% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.039%, Mark Martin sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video82% of posts+111%+108% to +115%34K
Outbound link12% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 12% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 191 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 24, 202617x their median

    Love my brother @darrellwaltrip 1980 https://t.co/wMM1ZRNIOG

    2.5K9019127K viewsView on X
  • Aug 29, 202612x their median

    Early morning debrief before tonight’s race https://t.co/OlOqkbx933

    1.8K3230135K viewsView on X
  • Sep 26, 202610.0x their median

    I’m completely and totally humbled by the massive turnout at our Never Lift book signing today at Mark Martin Ford in Batesville. Amazing people from all across the country. There are no other fans like race fans.

    1.4K3746524K viewsView on X
  • Sep 27, 20269.6x their median

    🥹 @HailieDeegan was emotional after scoring her first win since 2019 during Saturday's #ARCAWest race at Madera Speedway. https://t.co/L73DIB0jx7

    1.3K7921587K viewsView on X
  • Sep 8, 20268.9x their median

    Drove the Motorcoach 1015 miles yesterday with one pit stop for fuel/no tires 🤣 in about 15 hours. Now it’s time to move some weights around and then get started cleaning it up. Never Lift https://t.co/THzeGgg2s9

    1.2K2461639K viewsView on X
  • Sep 30, 20268.0x their median

    NASCAR says its numbers show the average viewership for the Chase is up 6 percent over last year through four races. Chase races are averaging 1.7 million viewers this year vs. 1.6 last year.

    1.1K3829749K viewsView on X
  • Aug 28, 20267.9x their median

    Different view than I’m used to @DAYTONA https://t.co/GERlg6S1ds

    1.1K3435214K viewsView on X
  • Sep 21, 20267.3x their median

    “Coffee with Kenny” Why did we move out of Dale Earnhardt Sr’s way ? https://t.co/MWpP8DtGry

    93656981195K viewsView on X
  • Aug 27, 20266.9x their median

    The Hall of Famer is ready. @markmartin will wave the green flag for Saturday’s #CokeZeroSugar400! https://t.co/DayZL4AL6E

    9149491352K viewsView on X
  • Aug 26, 20264.5x their median

    Shoutout to @DAYTONA for putting an incredible fitness center in the @NASCAR drivers/owners lot. Thank for for all you do for the racers and the fans. https://t.co/97OGJy9IBm

    6482111216K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#roushracing#nascar#arcawest#foreverrowdy#haveatitracers

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 150 interactions against 385K followers, an engagement rate of 0.039%. Measured over 51 original posts, its engagement rate beats 55% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.779% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 51 posts sampled, 82% carry an image or video and 12% link out. The account's strongest tracked post pulled 2.6K interactions, about 17x its own typical post. Recurring topics include #roushracing, #nascar, #arcawest.

What is Mark Martin's engagement rate on X?
Mark Martin (@markmartin) has an engagement rate of 0.039%, based on the median interactions across 51 original posts from the last 30 days against 384,689 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.039%, Mark Martin sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @markmartin have real engagement?
Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @markmartin post?
Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 5.63 posts per day across the measured window.

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