Mariela Viteri engagement report
@marielaviteri - 346K followers on X
Measured over 34 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
A typical post picks up 3 interactions against 346K followers, an engagement rate of 0.001%. Measured over 34 original posts, its engagement rate beats 7% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 826 times each, and 0.363% of those impressions turn into an interaction. That is about 0.239% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 34 posts sampled, 97% carry an image or video and 85% link out. The account's strongest tracked post pulled 84 interactions, about 28x its own typical post. Recurring topics include #quepasaconmariela, #urgente.
Measured over 34 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #quepasaconmariela, #urgente.
Compared with accounts its own size
Mariela Viteri's engagement rate beats 7% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Mariela Viteri sits below the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 366 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 24, 202628x their median
Iniciando la semana con pie derecho. 🌹 https://t.co/UySivwwXfK
- Aug 26, 20268.7x their median
¡Se me hizo la tarde! Soy súper fan de @lizcontigo y de esta canción. 🤩🎶 Gracias por venir a @fuego106.5 🔥✨🇪🇨 https://t.co/7tYav14ZAb
- Mar 27, 20266.0x their median
¡Gracias a ustedes! 🙌🏻 ¿Qué Pasa? con Mariela es el programa líder en rating, con más de 170 millones de visualizaciones y 10 millones de interacciones al mes. 🌟 ¡Seguimos siendo los más influyente en el mundo digital! ¡Gracias a nuestra audiencia, especialistas e invitados por hacerlo posible! 💪🏻 Nos motivan a seguir creciendo cada día. #QuePasaConMariela #LíderEnRating #RadioFuego #MarielaTv
- Aug 23, 20264.3x their median
¡EDUARDO ANDRADE PARA EL MUNDO! | De sus looks custom made y su amor por el estilo vintage, hasta sus 10 años de trayectoria en reinados. ✨ Con Edu siempre hay anécdotas, ocurrencias y mucho que contar. 😂 🎙️ ¿Qué Pasa? con Mariela 🕙 De lunes a viernes | 10h00 a 13h00 📺 https://t.co/pXqFQJutu9
- Aug 22, 20264.0x their median
¿MISS UNIVERSE YA NO BUSCA LA BELLEZA TRADICIONAL? | José Hidalgo, coach de misses, analizó cómo ha evolucionado el ideal de belleza en Miss Universe y qué características podrían marcar la diferencia entre las candidatas que ya suenan como favoritas. ✨ 🎙️ ¿Qué Pasa? con Mariela 🕙 De lunes a viernes | 10h00 a 13h00 📺 https://t.co/DPgAzStR8C
- Aug 29, 20263.3x their median
¡Aquí el detrás de cámaras de lo que fue este TikTok y una entrevista que conmovió a más de uno! 🥹❤️ Vanessa Robles y su mami, Carmencita, abrieron su corazón y nos regalaron momentos muy especiales. ✨ 🎥 Ya puedes ver la primera y segunda parte de esta entrevista en mi canal de YouTube MarielaTV. Gracias por hacerlo posible: @mccormick_ecuador @miraflores_ec @ambiensa @sangayfoods @lafavoritaec
- Aug 24, 20262.7x their median
#QuePasaConMariela | ¿POR QUÉ EXTRAÑAMOS A QUIEN NOS HIZO DAÑO? | El psicólogo Modesto Chávez nos explica qué ocurre emocionalmente cuando seguimos sintiendo apego por una persona que nos lastimó y por qué puede ser tan difícil soltar. https://t.co/ZdrCeQc7yQ https://t.co/kBj2ua1Ag1
- Aug 26, 20262.3x their median
¿VOLVER CON TU EX SOLO POR UN “REMEMBER”? | La Dra. Nuria Vanegas explicó por qué, después de una ruptura, la soledad, el deseo y la necesidad de sentirse querido pueden llevarte directo a un “remember” con tu ex… y a repetir el mismo ciclo. 👀 🎙️ ¿Qué Pasa? con Mariela 🕙 De lunes a viernes | 10h00 a 13h00 📺 https://t.co/n6TgYMBCKZ
- Aug 21, 20262.3x their median
#QuePasaConMariela | LO + SONADO DEL MISS UNIVERSE ECUADOR | Eduardo Andrade y José Hidalgo analizan todo lo que pasó dentro y fuera del certamen y nos cuentan lo que quizás no vimos en pantalla. 👀👑 https://t.co/94gUrkVZu6 https://t.co/6D5eQpGbiY
- Aug 29, 20262.0x their median
¿LOS PERROS ESTÁN REEMPLAZANDO A LOS HIJOS? Gustavo Segale (@gsegale), comunicador animal, habló sobre una realidad: personas que prefieren tener mascotas antes que hijos. ¿Qué hay detrás de esta decisión y por qué las nuevas generaciones están cambiando su forma de construir una familia? 💭 Además, compartió algunas de las experiencias más emotivas que ha vivido comunicándose con animales y los mensajes que, según explica, pueden transmitir a sus dueños. 🎙️ ¿Qué Pasa? con Mariela 🕙 De lunes a viernes | 10h00 a 13h00 📺 Mira la entrevista aquí https://t.co/btV5r8xW9E
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 346K followers, an engagement rate of 0.001%. Measured over 34 original posts, its engagement rate beats 7% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 826 times each, and 0.363% of those impressions turn into an interaction. That is about 0.239% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 34 posts sampled, 97% carry an image or video and 85% link out. The account's strongest tracked post pulled 84 interactions, about 28x its own typical post. Recurring topics include #quepasaconmariela, #urgente.
- What is Mariela Viteri's engagement rate on X?
- Mariela Viteri (@marielaviteri) has an engagement rate of 0.001%, based on the median interactions across 34 original posts from the last 30 days against 346,023 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Mariela Viteri sits below the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @marielaviteri have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @marielaviteri post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 1.3 posts per day across the measured window.