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Lu do Magalu 💙 engagement report

@magalu - 1.3M followers on X

Measured over 62 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 1.3M followers
Per impression
0.041%
15K views on a typical post
Reach
1.15%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.1/day
active 83% of days
Peak time
18:00 UTC
Monday

A typical post picks up 6 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 62 original posts, its engagement rate beats 7% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.041% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 62 posts sampled, 16% carry an image or video and 58% link out. The account's strongest tracked post pulled 64 interactions, about 11x its own typical post.

Measured over 62 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Lu do Magalu 💙's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Lu do Magalu 💙 sits below the 10th percentile of the 37,214 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 202611x their median

    Vice City tá diferente ou sou eu? 🌴 Não dá pra negar: o hype pro GTA 6 tá gigante! Quem aí já tá contando as horas pra jogar? 👀 https://t.co/6GKhxAxKh6

    5608010.0K viewsView on X
  • Aug 12, 20263.0x their median

    se você ganhasse um pix agora só pra gastar com a sua casa, qual seria a PRIMEIRA compra no festival de móveis? 🛋️👀 tá rolando festival de móveis no Magalu com até 15% off no pix, vem ver 👉 https://t.co/5Csc6zySnB

    4113017K viewsView on X
  • Aug 7, 20262.8x their median

    se você ganhasse um cupom de 50 reais agora pra gastar no 7.8 PAY DAY do Magalu, qual seria a primeira coisa que você colocaria no carrinho sem nem pensar duas vezes? 🛒 vem aproveitar até 60% de desconto no Pay Day no Magalu e até R$50 milhões em cupons 👉 https://t.co/I0jFPYSNGV

    6011020K viewsView on X
  • Aug 20, 20262.7x their median

    bom dia! 💙 passando pra desejar uma quinta-feira leve e sem perrengues pra todo mundo por aqui. quem já tá na ativa? ☕

    1006014K viewsView on X
  • Aug 25, 20262.2x their median

    bom dia! 💙 passando no seu feed pra desejar uma terça-feira bem tranquila e sem nenhum perrengue. já tomaram o café de vocês hoje? ☕

    805017K viewsView on X
  • Aug 22, 20262.2x their median

    se você ganhasse um cupom pra levar só UM item agora por R$ 44,90 qual vc escolheria? 🤔 aproveita que tá rolando o festival de portáteis no Magalu a partir de R$44,90. vem conferir: https://t.co/d6qDc2b5bR

    409017K viewsView on X
  • Aug 16, 20262.2x their median

    bom dia! ☕ domingo no modo preguiça ativado por aqui. como tá o dia de vocês? 💙👇

    1101120K viewsView on X
  • Aug 14, 20262.0x their median

    bom dia! 💙 a semana foi longa, mas a sexta-feira finalmente entregou tudo. quem mais já acordou no clima de fim de semana? ☕✨

    903016K viewsView on X
  • Aug 13, 20262.0x their median

    bom dia! 💙 quinta-feira chegou e a sensação de 'quase sexta' já tá no ar. quem concorda? ☕

    705018K viewsView on X
  • Aug 26, 20261.8x their median

    bom dia! 💙 quarta-feira chegou e a semana já tá oficialmente na metade. quem mais tá contando os dias pro fim de semana? ☕

    902016K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 6 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 62 original posts, its engagement rate beats 7% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 15K times each, and 0.041% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 62 posts sampled, 16% carry an image or video and 58% link out. The account's strongest tracked post pulled 64 interactions, about 11x its own typical post.

What is Lu do Magalu 💙's engagement rate on X?
Lu do Magalu 💙 (@magalu) has an engagement rate of 0.001%, based on the median interactions across 62 original posts from the last 30 days against 1,285,682 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Lu do Magalu 💙 sits below the 10th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @magalu have real engagement?
Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @magalu post?
Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 2.1 posts per day across the measured window.

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