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Madhan Karky engagement report

@madhankarky - 1.3M followers on X

Measured over 14 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.02%
of 1.3M followers
Per impression
1.60%
15K views on a typical post
Reach
1.23%
of its followers see a post
Typical post
246
interactions (median)
Saved
0.085%
13 bookmarks on a typical post
Posting rate
0.97/day
active 63% of days
Peak time
03:00 UTC
Wednesday

A typical post picks up 246 interactions against 1.3M followers, an engagement rate of 0.02%. Measured over 14 original posts, its engagement rate beats 45% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.60% of those impressions turn into an interaction. That is about 1.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 71% link out. The account's strongest tracked post pulled 859 interactions, about 3.5x its own typical post. Recurring topics include #yezhukadalyezhumalai, #directorram, #ஏழுகடல்ஏழுமலை.

Measured over 14 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #yezhukadalyezhumalai, #directorram, #ஏழுகடல்ஏழுமலை.

Compared with accounts its own size

Madhan Karky's engagement rate beats 45% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.02%, Madhan Karky sits above the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video79% of posts+111%+108% to +115%34K
Outbound link71% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 79% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 71% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 256 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 20263.5x their median

    எதுகை மோனை இயைபுகள் தேட எனக்காக நான் உருவாக்கிய கருவி - எமோனி. இன்று அது உலகெங்கும் வாழும் தமிழ் எழுத்தாளர்கள் பலரின் கருவி. வார்த்தை வரக் காத்திருக்கும் கவிஞர்கள் உளர். நேரமில்லாக் கவிகளுக்கு... https://t.co/J6WdNKDw6N @KaReFoIndia https://t.co/TeetkqpF9g

    7041429431K viewsView on X
  • Oct 4, 20262.9x their median

    https://t.co/BvSFyi0biA

    703161130K viewsView on X
  • Sep 10, 20262.4x their median

    Tamil learning, made for today’s learners. School-quality Tamil labs. At home. Your pace. Enrol now! https://t.co/3u1oKQ1s5B https://t.co/Ln3mY0h7Dl

    5126984223K viewsView on X
  • Sep 22, 20262.0x their median

    The Countdown Begins! Director Ram’s #YezhuKadalYezhuMalai Release Trailer from tomorrow 6 PM In theatres from October 1, 2026 Written and Directed by #DirectorRam Starring @NivinOfficial @yoursanjali @sooriofficial A @thisisysr musical Produced by @vhouseofficial #DirectorRam @eka_dop @thisisysr @sureshkamatchi @7s7hfilms @DhayaSandy #ArtDirectorUmesh @silvastunt @edit_mathi #SandyMaster @pattanamacademy #ChandrakantSonawane @Udaykumar_Mix @Soundvibestudio @sparrowjai #MathiPugazhenthi #Dhanwanth @thinkmusicindia @johnmediamanagr #YezhuKadalYezhuMalai #DirectorRam

    475250035K viewsView on X
  • Sep 28, 20261.8x their median

    இத்தேடல் முடிந்தால் நீ அங்கே இருந்தால் என் நெஞ்சம் உடைந்தாலும் உடையும் #ஏழுகடல்ஏழுமலை #அக்டோபர்1முதல் https://t.co/4F1UmNSDH7 https://t.co/mzsCi5IwUU

    389453320K viewsView on X
  • Sep 30, 2026

    உயிருல நண்டுங்க ஓடுதடா! வலையில மேகங்க மாட்டுதடா! தலையில பேரல பாயுதடா! மரியா வளைகுடா! #மரியாவளைகுடா #ஏழுகடல்ஏழுமலை #அக்டோபர்1முதல் https://t.co/vc6xaxKI28 https://t.co/FDi8KCZ2gZ

    305281014K viewsView on X
  • Jun 7, 20267.3x their median

    Having an amazing time writing the story, screenplay, dialogues and songs for Son of Thanjai. The game is being developed by @StudioAyelet and is coming to @Xbox and @PlayStation. Watch the Gameplay Reveal Trailer https://t.co/4XKAQ8z1ck #SonOfThanjai

    236455818K viewsView on X
  • Sep 25, 2026

    நம் மேலே நாகங்கள் மெல்லூர்ந்து போனாலும் நம் கீழே மேகங்கள் தீப்பற்றிக் கொண்டாலும் உன் மேனியை விரும்பிச் சூரியனோ விடியல் கதிரால் தொட்டாலும்   என் நிழலால் உனை நான் அணைப்பேனே அசையாதே! #ஏழுகடல்ஏழுமலை ராம் . யுவன் https://t.co/cPaZPIYApx

    235402216K viewsView on X
  • Sep 24, 2026

    Thambaa Tamil Labs - For Schools (Levels 1 to 12) - For Colleges (Level 13) [7 Streams] - For Corporates (All Levels) - For Individual Learners (Self Paced) https://t.co/rpwVjxnyKc Learn Tamil like never before. Language Tools | AI Trainers | Books | Songs | Stories | Podcast Episodes | Micro Lectures | Games | International Certification | Progress Monitor தம்பா தமிழ் ஆய்வகம் @Karkyacademy

    1823110225K viewsView on X
  • Jul 9, 2026

    25 years ago, we walked into College of Engineering Guindy as strangers. #OruNaal brought us all back together. The same friends, a little greyer, a lot wiser, but somehow still exactly who we were back then. We laughed over old fights, swapped stories our families have heard a hundred times, and stood once more in front of the professors who shaped us, to thank them.Meeting our teachers again after all these years was the most special part. CEG gave me more than an education. It gave me a lifetime of friendship, love and more. What it gave me is part of my lyrics, my way of thinking, my every day life. Grateful for every hug, every "remember when," and every batchmate who made the trip. Special thanks to all volunteers who made this possible with ample support from Registrar Mr. Kumaresan. Dean Mr. Hariharan. Here's to the next 25.

    156154117K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#yezhukadalyezhumalai#directorram#ஏழுகடல்ஏழுமலை#அக்டோபர்1முதல்#ai5

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 246 interactions against 1.3M followers, an engagement rate of 0.02%. Measured over 14 original posts, its engagement rate beats 45% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.60% of those impressions turn into an interaction. That is about 1.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 71% link out. The account's strongest tracked post pulled 859 interactions, about 3.5x its own typical post. Recurring topics include #yezhukadalyezhumalai, #directorram, #ஏழுகடல்ஏழுமலை.

What is Madhan Karky's engagement rate on X?
Madhan Karky (@madhankarky) has an engagement rate of 0.02%, based on the median interactions across 14 original posts from the last 30 days against 1,254,118 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Madhan Karky sits above the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @madhankarky have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @madhankarky post?
Most posts go out around 03:00 UTC, and Wednesday is its busiest day, at roughly 0.97 posts per day across the measured window.

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