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Made by Google engagement report

@madebygoogle - 1.0M followers on X

Measured over 6 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.034%
of 1.0M followers
Per impression
1.09%
33K views on a typical post
Reach
3.13%
of its followers see a post
Typical post
356
interactions (median)
Saved
0.052%
17 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
17:00 UTC
Friday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 356 interactions against 1.0M followers, an engagement rate of 0.034%. Posts are seen about 33K times each, and 1.09% of those impressions turn into an interaction. That is about 3.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 1.6K interactions, about 4.6x its own typical post. Recurring topics include #pixel11, #pixelwatch. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #pixel11, #pixelwatch.

Where this sits in the catalog

At 0.034%, Made by Google sits above the 25th percentile of the 205,152 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 186 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 3, 20264.6x their median

    To switch phones, you have to be open to what’s new. And to what opens. Google #Pixel11 Pro Fold. Ask more of your phone. August 12. Learn more and sign up for #MadeByGoogle updates: https://t.co/FVPg37DPuZ https://t.co/aHblRdUgzM

    1.3K1808344178K viewsView on X
  • Aug 7, 20262.3x their median

    Imagine a watch that tracks your health, sleep and fitness…but still has the decency to look like a watch. Google #PixelWatch 5. August 12. Learn more and sign up for #MadeByGoogle updates: https://t.co/huJURUYrJK https://t.co/IJ7G3EaWtC

    690715811109K viewsView on X
  • Aug 20, 20262.3x their median

    Made to meet the moment 💯 Google #Pixel11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold are here with a stunning design, legendary camera, and Gemini Intelligence to help you stay present while managing the daily grind.¹ Take your pick: https://t.co/oUxwQ158Oi https://t.co/tRwDFjicv6

    6489761537K viewsView on X
  • Aug 4, 20262.2x their median

    This one goes to 11. Tune in to #MadeByGoogle on August 12 at 6pm ET and see the next generation of Pixel devices. Sign up now: https://t.co/0BSiUxnFsU https://t.co/0LGe8KWyRl

    6697034558K viewsView on X
  • Aug 31, 20262.2x their median

    Google #Pixel11 features an ultra-thin, redesigned camera bar with an upgraded 48 MP camera for amazing photography in a super slim design¹,² 📷 ¹Reflects megapixels for camera sensor. Camera image resolution output may be less when using default settings. ²Compared to Pixel 10 https://t.co/mezM334ADF

    6715338544K viewsView on X
  • Sep 22, 20262.0x their median

    Google #Pixel11 Pro Fold design is at its best yet—open and shut 👀 A composite back is lighter and stronger, plus it has an all-new hinge and scratch-resistant glass.¹ Get your hands on it in the Google Store: https://t.co/CwpInohI7H ¹Compared to Pixel 10 Pro Fold. https://t.co/tw9ed5mGWN

    6573626281K viewsView on X
  • Sep 3, 20262.0x their median

    More face time, less screen time 🙌 HiLight on Google #Pixel11 Pro gently alerts you with subtle glowing lights when your faves are calling, or you’re talking with Gemini. Upgraded pro lenses also let you snap amazing photos and videos 📷 https://t.co/yFm0PYzQoc https://t.co/GEIcxJucgY

    6105438944K viewsView on X
  • Aug 12, 20262.0x their median

    Live more life with Google #Pixel11 Pro and Pro XL 🌈 HiLight: tune out, stay in the loop 🪄 Magic Capture: live the moment, keep the memories 🧠 Gemini Intelligence: helps handle simple tasks* *See video for more & get yours today: https://t.co/7rHpRbk9tw #MadeByGoogle https://t.co/V93CI7jc1o

    58779281038K viewsView on X
  • Oct 16, 20261.8x their median

    A watch that watches out for you by tracking what matters. Google #PixelWatch 5. https://t.co/Jojumri1ju

    5853314140K viewsView on X
  • Aug 12, 20261.6x their median

    Google #Pixel11 Pro Fold opens up a new way to go pro. 🌈 HiLight: tune out, stay in the loop 🧠 Gemini Intelligence helps handle simple tasks* 💪 Ultra-durable, 3x as strong* 🔆 Screens are 20% brighter* *See video for more & get yours today: https://t.co/dh4YqaRzcN #MadeByGoogle

    4916623536K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#pixel11#pixelwatch

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 356 interactions against 1.0M followers, an engagement rate of 0.034%. Posts are seen about 33K times each, and 1.09% of those impressions turn into an interaction. That is about 3.13% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 1.6K interactions, about 4.6x its own typical post. Recurring topics include #pixel11, #pixelwatch. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Made by Google's engagement rate on X?
Made by Google (@madebygoogle) has an engagement rate of 0.034%, based on the median interactions across 6 original posts from the last 30 days against 1,044,573 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.034%, Made by Google sits above the 25th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @madebygoogle have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @madebygoogle post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.

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