Las Últimas Noticias engagement report
@lun - 331K followers on X
Measured over 78 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 2 interactions against 331K followers, an engagement rate of 0.001%. Measured over 78 original posts, its engagement rate beats 4% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.092% of those impressions turn into an interaction. That is about 0.659% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 78 posts sampled, 14% carry an image or video and 99% link out. The account's strongest tracked post pulled 49 interactions, about 25x its own typical post.
Measured over 78 original posts from a 30-day window, last computed on October 11, 2026. Recurring tag: #portadalun.
Compared with accounts its own size
Las Últimas Noticias's engagement rate beats 4% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Las Últimas Noticias sits below the 10th percentile of the 200,567 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.67% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 14% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 99% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 14% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 197 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 202625x their median
Karina Álvarez adoptó can que pasó un año amarrado en un terreno. Oddie fue rescatado de una dura vida. "Cuando tomas la decisión de adoptar, tiene que ser una condición consciente y a todo evento", dice la conductora. https://t.co/czh7b7W8IJ
- Aug 31, 202622x their median
#PortadaLUN de este martes 1 de septiembre 2026 https://t.co/LJ1H59LocF
- Oct 8, 202621x their median
#PortadaLUN de este viernes viernes 9 de octubre 2026 edición completa en https://t.co/KZgWDs7qFH https://t.co/ve5R9WRsgz
- Sep 12, 202617x their median
#PortadaLUN de este domingo 13 de septiembre. Todo esto y más en https://t.co/kEDpS9TFU9 https://t.co/Bi8QXRuk39
- Oct 10, 202616x their median
¡Buenos días! Esta es la #PortadaLUN de hoy, sábado 10 de octubre. Todo esto y más en https://t.co/kEDpS9TFU9 https://t.co/yVVbveQIhq
- Sep 11, 202615x their median
#PortadaLUN de este sábado 12 de septiembre 2026 https://t.co/ymRS7smELz
- Sep 2, 202614x their median
#PortadaLUN de este jueves 3 de septiembre. Todo esto y más en https://t.co/kEDpS9TFU9 https://t.co/T3kFXLoHm9
- Oct 9, 202612x their median
#PortadaLUN de este viernes 9 de octubre edición completa en https://t.co/KZgWDs7qFH https://t.co/Y3jfgyNUY2
- Sep 3, 202612x their median
#PortadaLUN de este viernes 4 de septiembre 2026 https://t.co/hSHT55pT3k
- Oct 8, 202611x their median
Ximena Lincolao: "Yo era la primera que llegaba a los trabajos, la última que me iba. La ministra de Ciencia cuenta su historia de superación en Estados Unidos. "En la vida no hay que tenerle miedo a nada, solamente al mal uso de la IA", dice. https://t.co/bBUJpAvNw5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 331K followers, an engagement rate of 0.001%. Measured over 78 original posts, its engagement rate beats 4% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.092% of those impressions turn into an interaction. That is about 0.659% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 78 posts sampled, 14% carry an image or video and 99% link out. The account's strongest tracked post pulled 49 interactions, about 25x its own typical post.
- What is Las Últimas Noticias's engagement rate on X?
- Las Últimas Noticias (@lun) has an engagement rate of 0.001%, based on the median interactions across 78 original posts from the last 30 days against 331,189 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Las Últimas Noticias sits below the 10th percentile of the 200,567 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @lun have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @lun post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 2.6 posts per day across the measured window.