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Luka Dončić engagement report

@lukadoncic - 9.5M followers on X

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.669%
of 9.5M followers
Per impression
1.80%
3.5M views on a typical post
Reach
37.1%
of its followers see a post
Typical post
63K
interactions (median)
Saved
0.038%
1.4K bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
16:00 UTC
Sunday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 63K interactions against 9.5M followers, an engagement rate of 0.669%. Posts are seen about 3.5M times each, and 1.80% of those impressions turn into an interaction. That is about 36.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 723K interactions, about 11x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.669%, Luka Dončić sits above the 75th percentile of the 37,582 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 2, 202511x their median

    #MFFL https://t.co/qVMcV2uh5m

    643K61K8.3K11K32M viewsView on X
  • Feb 2, 20253.1x their median

    No. 77 has arrived. New wallpapers for LA's newest star 📲 https://t.co/BdJZLUtNt0

    176K15K1.2K2.7K40M viewsView on X
  • Aug 2, 20252.4x their median

    I just signed my extension with the Lakers. Excited to keep working to bring championships to LA and make Laker Nation proud. Grateful to the Lakers, my teammates and all the fans who’ve shown so much love since day one. This is just the beginning. 💜💛 https://t.co/PrTfTxxlpU

    128K17K2.6K3.2K5.1M viewsView on X
  • Feb 11, 20252.2x their median

    💜💛 https://t.co/21SeB2o0vo

    127K12K1.4K1.1K3.1M viewsView on X
  • Apr 16, 20262.0x their median

    I am grateful to the NBPA for advocating on my behalf and to the NBA for their fair decision. It was so important to me to be present for the birth of my daughter in December and I appreciate Mark, Jeanie, Rob, JJ, and the entire Lakers organization for fully supporting me and allowing me to travel to be there. This season has been so special to me because of what my teammates and I have been able to accomplish, and I am honored to have the opportunity to be considered for the league’s end-of-season awards.

    116K8.7K1.6K7112.9M viewsView on X
  • Apr 17, 20251.9x their median

    💪⏳ https://t.co/tLDh94VhuW

    99K15K1.4K2.2K3.5M viewsView on X
  • Jun 19, 20251.7x their median

    The Lakers are an amazing organization. I’m looking forward to meeting Mark and excited about the future. I am also grateful to Jeanie and the Buss family for welcoming me to LA, and I’m happy that Jeanie will continue to be involved. I look forward to working with both of them to win championships!

    95K7.7K1.4K1.6K5.7M viewsView on X
  • Aug 12, 20261.6x their median

    Being a Laker means everything to me, and I’m excited to get back on the court and bring a championship to LA. I’ve gotten used to big changes over these last few years, but I know that no matter what, there is no limit to the potential of this iconic franchise. I look forward to meeting Josh and Bob so we can get to work building something special in LA together.

    89K7.4K1.7K1.4K6.1M viewsView on X
  • Oct 30, 2025

    🐐

    80K8.0K6804174.4M viewsView on X
  • Nov 2, 2025

    What a game!! Wow, congrats @Dodgers

    61K5.2K5343261.8M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 63K interactions against 9.5M followers, an engagement rate of 0.669%. Posts are seen about 3.5M times each, and 1.80% of those impressions turn into an interaction. That is about 36.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video. The account's strongest tracked post pulled 723K interactions, about 11x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Luka Dončić's engagement rate on X?
Luka Dončić (@lukadoncic) has an engagement rate of 0.669%, based on the median interactions across 2 original posts from the last 30 days against 9,504,576 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.669%, Luka Dončić sits above the 75th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @lukadoncic have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @lukadoncic post?
Most posts go out around 16:00 UTC, and Sunday is its busiest day, at roughly 0.07 posts per day across the measured window.

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