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Luísa Sonza engagement report

@luisasonza - 6.0M followers on X

Measured over 4 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.417%
of 6.0M followers
Per impression
15.4%
163K views on a typical post
Reach
2.71%
of its followers see a post
Typical post
25K
interactions (median)
Saved
0.15%
244 bookmarks on a typical post
Posting rate
0.17/day
active 13% of days
Peak time
14:00 UTC
Sunday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 25K interactions against 6.0M followers, an engagement rate of 0.417%. Posts are seen about 163K times each, and 15.4% of those impressions turn into an interaction. That is about 2.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 67K interactions, about 2.7x its own typical post. Recurring topics include #xin, #엑신. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #xin, #엑신.

Where this sits in the catalog

At 0.417%, Luísa Sonza sits above the 50th percentile of the 204,424 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 152 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 25, 20262.7x their median

    O VOTO É UM DIREITO DE TODOS. VOTE! VIVA A DEMOCRACIA! https://t.co/yjlCwQuVNQ

    59K5.3K1.0K1.6K585K viewsView on X
  • Jul 5, 2026

    Eu PROMETO jogar mal hoje! A gente até se assusta, mas lembra que aqui é do Brasil! 🇧🇷 #iFoodÉdoBrasil #publi #JogoDoBrasil https://t.co/UHteIEmq86

    32K1.2K1.1K1.5K5.9M viewsView on X
  • Aug 21, 2026

    Sempre foi você. Sim, pra sempre! https://t.co/4TSi1kV1wg

    29K2.1K8128892.7M viewsView on X
  • Oct 25, 2026

    Viva o voto feminino, viva o Brasil! 🇧🇷❤️ https://t.co/6feTDj3zpt

    26K2.9K376254148K viewsView on X
  • Oct 17, 2026

    A maldade pode compensar E tudo é parte, o peso, a dor do quase Dureza e fragilidade, rir e o chorar Mentira e verdade, busca da felicidade Ter medo que acabe, a falsa liberdade Sofrido caminhar Impiedoso sofrimento, silenciosa dor E agora, por fruto do tempo, já não existe amor É o fracasso da esperança e do ato de ser A vida fica na lembrança, pra só matar e morrer

    17K3.2K823112177K viewsView on X
  • Jul 7, 20267.2x their median

    🥹✨ @luisasonza #SUNGHOON #ENHYPEN https://t.co/muEE1hoCj0

    14K4.1K4262.0K791K viewsView on X
  • Aug 26, 2026

    eles amaram nosso Brasil 🇧🇷 https://t.co/OGOP7ZhYNe

    15K4.5K338437213K viewsView on X
  • Aug 18, 2026

    https://t.co/MvRwGlEVUF

    18K445334377870K viewsView on X
  • Jun 8, 20265.5x their median

    Pelo jeito ninguém quer se comprometer meses antes das eleições... A Parada LGBTQIAPN+ é sem dúvidas, um dos eventos mais importantes do país para dar visibilidade à comunidade, defender direitos e etc. E isso, se vê completamente esvaziado pelas próprias marcas q um dia estiveram ali. Algo que um dia, estava em "alta" onde todas as marcas queriam estar, hoje se vê um silêncio ensurdecedor da grande maioria. É revoltante ver que muita gente, e também muitas marcas, só entram nessas pautas quando é conveniente. Nos últimos anos, vimos uma queda significativa nos investimentos em ações voltadas para a população LGBTQIAPN+, para pautas raciais e para outras causas sociais. Isso não acontece por acaso. Estamos em um momento em que apoiar determinadas causas passou a ser tratado como um "risco" ou uma "queimação" para as empresas, grandes veículos e pessoas. Para muitos, especialmente marcas, defender diversidade, inclusão etc, deixou de ser visto como necessidade e passou a ser visto apenas como uma questão econômica - ou talvez sempre foi vista como econômica. “Agrada" um lado e "desagrada" o outro... Ou "queremos fechar publicidade com gente que é neutra, que não se posiciona," é isso que se tem ouvido nos bastidores. E óbvio, que muitos se mantém neutro, sem querer se comprometer e ajudar a vida das pessoas. A Parada aconteceu hoje, mas com muito esforço para garantir uma estrutura mínima. A redução de patrocínios também é um reflexo dos discursos conservadores da extrema direita, discursos criminosos sendo naturalizados e como consequência, as empresas não querem se comprometer. Algumas agem minimamente com pautas de diversidade, mas nada muito evidente. E indo ainda mais além, também é um clássico ver marcas, empresas, personalidades que pagam de "diversos" ou “militantes" nas propagandas, discursos etc. Mas por trás da câmera o mesmo de sempre: um monte de gente hipócrita, branca (especialmente homem comandando do mesmo jeito que um dia foi, sem incluir diversidade e mudar, de fato, o que precisa ser mudado. E é justamente por isso que eventos como esse seguem sendo necessários e ainda mais importantes. Direitos não avançam sozinhos. Quando parte da população não se posiciona, não briga, não levanta a voz em relação aos direitos de todos, direitos básicos, é aí que a gente começa a retroceder. A vitória do fim da escala 6x1 por exemplo só aconteceu porque houve pressão, houve exposição, e ninguém deixou que o contrário fosse feito sem retaliação. Que a gente aprenda a não brigar entre si, e sim contra quem é contra a gente. A causa LGBTQIAPN+, precisa de atenção o ano inteiro, não só em junho, assim como outras pautas sociais. Acredito que agora nosso dever é pressionar AINDA MAIS todos aqueles que se dizerem neutros ou se absterem de querer dignidade humana pra TODA população. Encerro dizendo que amo e apoio cada um vocês e iremos vencer, mais uma vez.

    14K1.8K28075229K viewsView on X
  • Aug 26, 2026

    Escutem muitooooo 🩸💛 @ENHYPEN https://t.co/R8B0r5rUHs

    11K2.9K197273182K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#xin#엑신

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 25K interactions against 6.0M followers, an engagement rate of 0.417%. Posts are seen about 163K times each, and 15.4% of those impressions turn into an interaction. That is about 2.71% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 67K interactions, about 2.7x its own typical post. Recurring topics include #xin, #엑신. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Luísa Sonza's engagement rate on X?
Luísa Sonza (@luisasonza) has an engagement rate of 0.417%, based on the median interactions across 4 original posts from the last 30 days against 6,000,051 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.417%, Luísa Sonza sits above the 50th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @luisasonza have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @luisasonza post?
Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 0.17 posts per day across the measured window.

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