Love Island USA engagement report
@loveislandusa - 1.4M followers on X
Measured over 24 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 1.0K interactions against 1.4M followers, an engagement rate of 0.075%. Measured over 24 original posts, its engagement rate beats 72% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 1.75% of those impressions turn into an interaction. That is about 4.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 24 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 38K interactions, about 37x its own typical post.
Measured over 24 original posts from a 30-day window, last computed on August 20, 2026. Recurring tag: #loveislandusa.
Compared with accounts its own size
Love Island USA's engagement rate beats 72% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.075%, Love Island USA sits above the 50th percentile of the 9,981 accounts in this comparison. That places it in the above the median band, which runs 0.047% to 0.325%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 29% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -7% | -8% to -5% | 9.0K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 122 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 13, 202637x their median
Period, Trinity! ❤️🔥 #LoveIslandUSA https://t.co/48bJ03YxEG
- Jul 13, 202628x their median
Trinity & Bryce are our Love Island USA 2026 winners!!! https://t.co/Ix3WH5yFsV
- May 27, 202620x their median
https://t.co/ctKUa3ZuVW
- Jul 27, 202617x their median
"Carl can do whatever he wants to me" 🥰 Aniya answers questions from her past self 🔥 #LoveIslandUSA https://t.co/KMAEd0mc4X
- Jul 31, 202616x their median
Memory lane with Mela 🥹 Hear what she had to say about her time in the #LoveIslandUSA Villa 🏝️ https://t.co/92ev8UQag6
- Jul 13, 202615x their median
A message from Brinity 🥰 #LoveIslandUSA https://t.co/WM3v6eoQLa
- Jul 13, 202615x their median
Brinity has a lot of plans for the future 🥰 Ariana catches up with our #LoveIslandUSA 2026 WINNERS! 🔥 https://t.co/1I0Lqpvwwh
- Jul 13, 202614x their median
Us to all of you 🫶 Thanks for watching an epic season of #LoveIslandUSA!! 🥹 https://t.co/TfIZ6PFbmA
- Jul 13, 202613x their median
In one word: EPIC 🌊✨❤️🔥🏝️ #LoveIslandUSA https://t.co/cZQJvtlbSV
- Jul 23, 202612x their median
"Yeah, we did that!" 🥹 Trinity answers questions from before she entered the Villa ❤️ #LoveIslandUSA https://t.co/suFeUptq5f
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.0K interactions against 1.4M followers, an engagement rate of 0.075%. Measured over 24 original posts, its engagement rate beats 72% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 59K times each, and 1.75% of those impressions turn into an interaction. That is about 4.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 24 posts sampled, 92% carry an image or video and 29% link out. The account's strongest tracked post pulled 38K interactions, about 37x its own typical post.
- What is Love Island USA's engagement rate on X?
- Love Island USA (@loveislandusa) has an engagement rate of 0.075%, based on the median interactions across 24 original posts from the last 30 days against 1,407,075 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.075%, Love Island USA sits above the 50th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @loveislandusa have real engagement?
- Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @loveislandusa post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.83 posts per day across the measured window.