Back to @louistheroux's profile

Louis Theroux engagement report

@louistheroux - 2.0M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.006%
of 2.0M followers
Per impression
0.179%
72K views on a typical post
Reach
3.59%
of its followers see a post
Typical post
130
interactions (median)
Saved
0.019%
14 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
09:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 130 interactions against 2.0M followers, an engagement rate of 0.006%. Posts are seen about 72K times each, and 0.179% of those impressions turn into an interaction. That is about 3.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 258K interactions, about 232x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.006%, Louis Theroux sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Sep 12, 2025232x their median

    “I was hoping we could blame this on immigrants, or at least a minority. Turns out it was one of us unfortunately”

    220K35K1.4K5166.5M viewsView on X
  • May 29, 2025785x their median

    The Settlers, the doc I made for the BBC, is now available to stream in the US on BBC Select. It couldn’t be more timely with the announcement today that the Israeli govt has approved construction of 22 new settlements in the West Bank - which are illegal under international law. https://t.co/MsYeKrQeft

    79K21K9634272.1M viewsView on X
  • Mar 7, 201964x their median

    If you can’t see that Michael Jackson was a paedophile after watching @danreed1000 ‘s film you are being wilfully blind. And if you are campaigning against it you are actively colluding in the silencing of victims.

    55K12K3.2K1.4KView on X
  • May 10, 2025226x their median

    I wrote a piece for the guardian about the reaction to my settlers documentary. https://t.co/KLIHfVkqnG

    23K5.9K4742262.0M viewsView on X
  • Feb 11, 202616x their median

    Louis returns. Beta than ever. LOUIS THEROUX: INSIDE THE MANOSPHERE comes to Netflix 11 March. https://t.co/nH7CQQDic0

    16K7012633792.9M viewsView on X
  • May 16, 2025107x their median

    Last night, Israeli settlers attacked my house with stones, they came at 4 am to throw stones and make fire on my family land, chanting about the death of my brother, and wishing that I will die too or killed. Before that Israeli army came to make sure that I am alone in the house. It is the reality of the Israeli occupation and apartheid.

    8.5K4.5K4385091.3M viewsView on X
  • Feb 25, 202612x their median

    Louis Theroux: Inside The Manosphere premieres March 11. In his first Netflix feature-length documentary, Louis travels to Miami, New York, and Marbella to meet a network of influencers and content creators at the heart of the Manosphere. https://t.co/qb5vznI1qF

    12K6663105465.3M viewsView on X
  • Oct 21, 202583x their median

    Incoming! Three months on from THAT Glasto performance Bobby Vylan, frontman of MOBO award-winning duo Bob Vylan, is on TLTP to discuss his politics, his music, his life, Chuck D, UK supermarkets, and what he was thinking when he led the chant that launched a thousand headlines. Watch or listen to The Louis Theroux Podcast on Spotify.

    7.0K1.1K2.5K2372.8M viewsView on X
  • Feb 25, 20269.3x their median

    Has Louis met his match? LOUIS THEROUX: INSIDE THE MANOSPHERE comes to Netflix 11 March. https://t.co/V13050xT82

    9.6K3132402302.8M viewsView on X
  • May 13, 202558x their median

    Sean Penn in the house! Or rather, me in Sean Penn’s house! The Hollywood acting legend and adventurer invited me up to his Malibu hideaway to talk Trump, Zelenskyy, Jack Nicholson, Madonna, punching photographers, jail time, smoking, and much more. It was a big thrill to do, only our second LTP “field interview” and our first in America. Watch or listen on Spotify!

    5.9K6309501141.0M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 130 interactions against 2.0M followers, an engagement rate of 0.006%. Posts are seen about 72K times each, and 0.179% of those impressions turn into an interaction. That is about 3.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 258K interactions, about 232x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Louis Theroux's engagement rate on X?
Louis Theroux (@louistheroux) has an engagement rate of 0.006%, based on the median interactions across 1 original posts from the last 30 days against 2,020,203 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Louis Theroux sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @louistheroux have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @louistheroux post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

Keep going