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Louis Tomlinson Brasil engagement report

@louistbr - 98K followers on X

Measured over 27 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Middle of its size range
Per follower
0.136%
of 98K followers
Per impression
2.59%
5.1K views on a typical post
Reach
5.23%
of its followers see a post
Typical post
133
interactions (median)
Saved
0.059%
3 bookmarks on a typical post
Posting rate
1.17/day
active 43% of days
Peak time
17:00 UTC
Friday

A typical post picks up 133 interactions against 98K followers, an engagement rate of 0.136%. Measured over 27 original posts, its engagement rate beats 58% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.1K times each, and 2.59% of those impressions turn into an interaction. That is about 5.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 96% carry an image or video, 7% are part of a thread and 11% link out. The account's strongest tracked post pulled 6.6K interactions, about 50x its own typical post. Recurring topics include #hdwghwtmiami, #britcertified, #hdwghwt.

Measured over 27 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #hdwghwtmiami, #britcertified, #hdwghwt.

Compared with accounts its own size

Louis Tomlinson Brasil's engagement rate beats 58% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.136%, Louis Tomlinson Brasil sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 24, 202650x their median

    ‘Walls’, the album by @Louis_Tomlinson, is now #BRITcertified Gold. https://t.co/FEUeKp1Cpf

    5.0K1.4K5316173K viewsView on X
  • Jul 24, 202641x their median

    🎥 • "Vocês não pensaram que eu fosse cantar mesmo, né?" Momento que Louis engana a todos com a intro de What Makes You Beautiful no dia do aniversário da One Direction, durante a #HDWGHWTOrlando! 😂 https://t.co/63i1lKoZ4x

    4.5K5593736675K viewsView on X
  • Jul 24, 202638x their median

    🎥 • Louis via TikTok! “Quando eu digo pra mim mesmo que não vou cantar No Control nessa turnê de novo e passo o dia inteiro ouvindo nossa discografia do começo ao fim” https://t.co/crC5c0Q51E

    4.4K642148742K viewsView on X
  • Jul 24, 202618x their median

    💬 • "Hoje fazem 16 anos que a One Direction foi formada, e se alguém me acompanhou nas redes hoje desde às 2 da tarde, passei umas 4 horas revisitando todas as musicas da banda – o que provavelmente devo ter feito cerca de 4 vezes em toda a minha vida. Mas quando você olha para trás, sinto apenas gratidão. Me lembro de escolher minha roupa para aquele dia, vocês provavelmente já viram [...] Mas nunca estive em uma situação como aquela, e foi uma grande experiência. O fato de que colocaram 5 estranhos juntos é uma loucura! Sou tão grato, foram 16 anos maravilhosos! Obrigado... sim, eu encontrei minha voz. Essa tem sido uma noite ótima, obrigado." Louis durante a #HDWGHWTOrlando essa noite! 💙

    1.8K408710730K viewsView on X
  • Jul 24, 202615x their median

    🎥 • No Control ao vivo em Orlando, Flórida, essa noite! 💙😭 #HDWGHWTOrlando https://t.co/WGTKy2rQpK

    1.6K26629921K viewsView on X
  • Jul 24, 202614x their median

    🎥 • Hoje é dia de dormir pensando no Louis cantando No Control! #HDWGHWTOrlando https://t.co/vJwvboJBJw

    1.6K30725919K viewsView on X
  • Aug 7, 20268.0x their median

    📸 • Fez história! Louis recebeu a placa de comemoração por ter esgotado o MSG! ❤️‍🔥 via Matt Vines https://t.co/Mzn28i9xEX

    89915521013K viewsView on X
  • May 15, 20265.7x their median

    ໑̣ • HOW DID WE GET HERE? WORLD TOUR – BRASIL Todas as informações na thread! 👇 https://t.co/OJyONmrbiR

    6705762154K viewsView on X
  • Jul 24, 20263.9x their median

    Louis se emocionou ao terminar Dark To Light hoje na #HDWGHWTOrlando – e nos emocionamos junto. 🥺

    4563932612K viewsView on X
  • Jul 24, 20263.6x their median

    Vamos falar sobre a semelhança da roupa do show de hoje com a da audição dele ou deixa baixo? https://t.co/G0s8dBSafl

    43348127.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#hdwghwtmiami#britcertified#hdwghwt

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 133 interactions against 98K followers, an engagement rate of 0.136%. Measured over 27 original posts, its engagement rate beats 58% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.1K times each, and 2.59% of those impressions turn into an interaction. That is about 5.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 96% carry an image or video, 7% are part of a thread and 11% link out. The account's strongest tracked post pulled 6.6K interactions, about 50x its own typical post. Recurring topics include #hdwghwtmiami, #britcertified, #hdwghwt.

What is Louis Tomlinson Brasil's engagement rate on X?
Louis Tomlinson Brasil (@louistbr) has an engagement rate of 0.136%, based on the median interactions across 27 original posts from the last 30 days against 97,960 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.136%, Louis Tomlinson Brasil sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @louistbr have real engagement?
Its engagement rate beats 58% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @louistbr post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 1.17 posts per day across the measured window.

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