Little Big Town engagement report
@littlebigtown - 1.0M followers on X
Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 130 interactions against 1.0M followers, an engagement rate of 0.013%. Measured over 32 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.8K times each, and 1.48% of those impressions turn into an interaction. That is about 0.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 66% link out. The account's strongest tracked post pulled 22K interactions, about 166x its own typical post.
Measured over 32 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
Little Big Town's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.013%, Little Big Town sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 4, 2026166x their median
It’s a love story ✨❤️🔥 Congrats to @taylorswift13 and @tkelce! https://t.co/8qcC266XE3
- May 28, 20263.3x their median
Our new album ‘It’s A Dying Art’ will be yours August 28th. 🖼️ New song “Over and Over” is out now anywhere you listen to music. This album was made in the middle of real life — grief, hope, and everything love costs and gives us. It’s a reminder to hold on. We can’t let love be a dying art. Pre-order signed CDs and vinyl now 🤍 https://t.co/C39aX1XiBb
- Jul 7, 20262.9x their median
Some backstage singing 🎶🤍 https://t.co/Q0Vxu4AOeR
- Aug 28, 20262.2x their median
Our brand new album It’s A Dying Art is yours. This album was made in the middle of real life — through joy, hope, grief, heartbreak, and all the profound ways love changes us. Here’s to holding on and never letting love become a dying art. Listen now 🖼️ https://t.co/Ucx8zxhxMP https://t.co/3Y57feaFGo
- Jul 6, 20262.1x their median
Sucker outtakes 🤪🎬 https://t.co/Dp7LhAz4Ia
- Aug 16, 20262.1x their median
Don’t you make me wait… Closing Time with @KelseaBallerini from our new record It’s A Dying Art is out now 🤍 https://t.co/AKzxwYgRUz https://t.co/xZE3xIBgkZ
- Aug 14, 20261.9x their median
Calling last call… Closing Time with our dear friend @KelseaBallerini is out now 🍷🕰️ Thank you to Gena Johnson for creating magic in the studio on this one with us and Becky Fluke and Reid Long for capturing it all. https://t.co/AKzxwYgRUz https://t.co/Bk7kUaVBaY
- Aug 11, 20261.7x their median
It’s closing time… Friday 🍷🕰️ https://t.co/AKzxwYgRUz https://t.co/r6cIzTLvGs
- Jul 24, 20261.7x their median
Honey, just hold on… 🤍 “We Could Have It All” is out now — from our upcoming album, It’s a Dying Art. Yours on Aug. 28th. https://t.co/NQ0L6rELll https://t.co/m4BEuAmWZR
- Aug 6, 20261.5x their median
What song do you want to hear next? Vote now 🗳️ https://t.co/HblMtFvJJl https://t.co/Bj3Lkofoyh
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 130 interactions against 1.0M followers, an engagement rate of 0.013%. Measured over 32 original posts, its engagement rate beats 38% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.8K times each, and 1.48% of those impressions turn into an interaction. That is about 0.85% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video and 66% link out. The account's strongest tracked post pulled 22K interactions, about 166x its own typical post.
- What is Little Big Town's engagement rate on X?
- Little Big Town (@littlebigtown) has an engagement rate of 0.013%, based on the median interactions across 32 original posts from the last 30 days against 1,037,062 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, Little Big Town sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @littlebigtown have real engagement?
- Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @littlebigtown post?
- Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 1.07 posts per day across the measured window.