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Leeds Rhinos engagement report

@leedsrhinos - 188K followers on X

Measured over 60 original posts from a 30-day window, last computed on October 13, 2026.

Engagement

Middle of its size range
Per follower
0.035%
of 188K followers
Per impression
1.03%
6.4K views on a typical post
Reach
3.39%
of its followers see a post
Typical post
66
interactions (median)
Saved
0.031%
2 bookmarks on a typical post
Posting rate
2.73/day
active 53% of days
Peak time
07:00 UTC
Friday

A typical post picks up 66 interactions against 188K followers, an engagement rate of 0.035%. Measured over 60 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 1.03% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 60 posts sampled, 100% carry an image or video and 52% link out. The account's strongest tracked post pulled 2.0K interactions, about 30x its own typical post. Recurring topics include #onthisday, #superleague, #bbcbreakfast.

Measured over 60 original posts from a 30-day window, last computed on October 13, 2026. Recurring tags: #onthisday, #superleague, #bbcbreakfast.

Compared with accounts its own size

Leeds Rhinos's engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.035%, Leeds Rhinos sits above the 25th percentile of the 205,152 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link52% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 52% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 179 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 9, 202630x their median

    ๐™๐™๐™–๐™ฃ๐™  ๐™ฎ๐™ค๐™ช ๐™๐™ฎ๐™–๐™ฃ Leeds Rhinos legend Ryan Hall has announced his immediate retirement from playing rugby league after an extraordinary 20-year career. More https://t.co/hVDsC8QwxG https://t.co/tJlufvCbyd

    1.7K1301007681K viewsView on X
  • Oct 9, 202619x their median

    Thank you for the amazing memories Ryan ๐Ÿ™Œ ๐Ÿฆ 381 Rhinos appearances ๐Ÿ‰ 257 Rhinos tries ๐Ÿ† 6 Grand Final wins ๐Ÿ† 2 Challenge Cup Final wins ๐Ÿ† 2 League Leaders ๐ŸŒŽ 1 World Club Challenge win ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ 40 England caps ๐Ÿฆ 2 Great Britain appearances ๐Ÿ‘‰ https://t.co/lVySxMQ9Gs https://t.co/RpWx0bwrD5

    1.1K130202035K viewsView on X
  • Oct 2, 202614x their median

    Thank you @Saints1890 - 2,000 fans greet the 7 in 7 team to Brewdog Stadium Donate https://t.co/2EoEj3o5l1 https://t.co/Q7aUGZVboZ

    8117181324K viewsView on X
  • Oct 6, 202614x their median

    A powerful message from Sir Kevin Sinfield - watch in full here https://t.co/qyrcJUeecr https://t.co/M2i40MIfg1

    717135262130K viewsView on X
  • Oct 3, 202611x their median

    Seven days in, 28kms into his 7th consecutive ultra marathon, Kevin Sinfield sprints uphill at Warburton Bridge Donate https://t.co/2EoEj3o5l1 Tracker https://t.co/YZ3MT6WrDo Route https://t.co/BW5q9qQdmj https://t.co/XopQek7ghV

    6265251030K viewsView on X
  • Oct 2, 20268.1x their median

    What a reception in St Helens Donate https://t.co/2EoEj3o5l1 Tracker https://t.co/YZ3MT6WrDo Route https://t.co/BW5q9qQdmj https://t.co/ouejAZW1IB

    491318213K viewsView on X
  • Oct 9, 20266.5x their median

    Ryan Hall - a name written in our history books as one of the greatest to ever play for the club. #WBW https://t.co/2wym7ylnXb

    388333711K viewsView on X
  • Oct 3, 20266.2x their median

    Great turn out at @WarringtonRLFC for Sir Kevโ€™s arrival Donate https://t.co/2EoEj3o5l1 Tracker https://t.co/YZ3MT6WrDo Route https://t.co/BW5q9qQdmj https://t.co/0ZWm60O131

    373302313K viewsView on X
  • Oct 9, 20264.3x their median

    ๐Ÿ‘€ https://t.co/jUfdUxdEEd

    26867026K viewsView on X
  • Oct 2, 20264.2x their median

    A big send off and a generous gesture from Derek Beaumont Donate https://t.co/2EoEj3o5l1 Tracker https://t.co/YZ3MT6WrDo Route https://t.co/BW5q9qQdmj https://t.co/o1YxrzOJIC

    251211336K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#onthisday#superleague#bbcbreakfast#englandrl#sockit

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 66 interactions against 188K followers, an engagement rate of 0.035%. Measured over 60 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 1.03% of those impressions turn into an interaction. That is about 3.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 60 posts sampled, 100% carry an image or video and 52% link out. The account's strongest tracked post pulled 2.0K interactions, about 30x its own typical post. Recurring topics include #onthisday, #superleague, #bbcbreakfast.

What is Leeds Rhinos's engagement rate on X?
Leeds Rhinos (@leedsrhinos) has an engagement rate of 0.035%, based on the median interactions across 60 original posts from the last 30 days against 187,710 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.035%, Leeds Rhinos sits above the 25th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @leedsrhinos have real engagement?
Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @leedsrhinos post?
Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 2.73 posts per day across the measured window.

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