Lay Zhang Studio engagement report
@lay_studio - 774K followers on X
Measured over 7 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.9K interactions against 774K followers, an engagement rate of 0.25%. Posts are seen about 27K times each, and 7.20% of those impressions turn into an interaction. That is about 3.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 86% link out. The account's strongest tracked post pulled 4.3K interactions, about 2.2x its own typical post. Recurring topics include #lay, #layzhang, #flawedcrown. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #lay, #layzhang, #flawedcrown.
Where this sits in the catalog
At 0.25%, Lay Zhang Studio sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 86% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 27, 20262.2x their median
LAY 'CALL MY NAME' MV 🔗 https://t.co/euv58ETAxI #LAY #LAYZHANG #ZHANGYIXING #FlawedCrown #CallMyName https://t.co/tGrzOLf02X
- Aug 10, 20262.1x their median
He who crosses the fire turns never back. @layzhang ’s new song CROSSFIRE coming out Aug 14, 10:07 Teaser Image 1 #LAY #LayZhang https://t.co/DG7kH73CFw
- Jul 9, 20262.0x their median
LAY- You in My Mind (Special Video) 🔗 https://t.co/Qfr7Ot9AkA #LAY #LAYZHANG #ZHANGYIXING #FlawedCrown https://t.co/wZ1C6zgrsI
- Jul 13, 20261.6x their median
Roadshow of the movie Kung Fu Soccer in Changsha. Let’s keep passing on joy together! @layzhang #LAY #LayZhang https://t.co/jjPMnWo3CN
- Aug 12, 20261.6x their median
At the closing ceremony of the 7th Jackie Chan International Action Film Week, @layzhang explores countless stories through the silver screen and discovers new chapters within Chinese stories. #LAY #LayZhang https://t.co/DAIS83L1hq
- Aug 15, 20261.5x their median
Flames clear the way, weeds burn to dust. Shatter silence, stride into light. @layzhang CROSSFIRE Special Video Out Now #LAY #LayZhang #crossfire https://t.co/FRNzUki0fH
- Aug 7, 20261.5x their median
Polishing every detail with care, refining every expression, and exploring the echoes deep within the soul through melodies. @layzhang Think About It — ponders countless thoughts, and turns inward to revisit his true self. #LAY #LayZhang https://t.co/LdrmOyFuJh
- Aug 3, 2026
Converse with your innermost self, explore the depths of your soul, and empower every listener to be the hero of their own story. @layzhang Physical Album “Flawed Crown” Pre-orders Kicks Off🔥 Enter the world of Eastern cyber music. #LAY #LayZhang #FlawedCrown https://t.co/lxwMOZLhkf
- Jul 30, 2026
Repeatedly stepping into characters to live diverse lives; Stepping beyond yourself to explore endless possibilities in acting. @layzhang becomes the character, and embraces a broader self. #LAY #LayZhang https://t.co/rWG2OnLgOY
- Jul 6, 2026
LAY - The Performer (Special Video) 🔗 https://t.co/44euhY6eNH #LAY #LAYZHANG #ZHANGYIXING #FlawedCrown https://t.co/DJRgOOOa08
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.9K interactions against 774K followers, an engagement rate of 0.25%. Posts are seen about 27K times each, and 7.20% of those impressions turn into an interaction. That is about 3.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 86% link out. The account's strongest tracked post pulled 4.3K interactions, about 2.2x its own typical post. Recurring topics include #lay, #layzhang, #flawedcrown. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Lay Zhang Studio's engagement rate on X?
- Lay Zhang Studio (@lay_studio) has an engagement rate of 0.25%, based on the median interactions across 7 original posts from the last 30 days against 773,606 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.25%, Lay Zhang Studio sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @lay_studio have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @lay_studio post?
- Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 0.23 posts per day across the measured window.