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La Toya Jackson engagement report

@latoyajackson - 356K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Per follower
0.323%
of 356K followers
Per impression
9.25%
12K views on a typical post
Reach
3.50%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.65%
81 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
06:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.2K interactions against 356K followers, an engagement rate of 0.323%. Posts are seen about 12K times each, and 9.25% of those impressions turn into an interaction. That is about 3.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 9.8K interactions, about 8.5x its own typical post. Recurring topics include #michaeljackson, #dangerous, #kids. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #michaeljackson, #dangerous, #kids.

Where this sits in the catalog

At 0.323%, La Toya Jackson sits above the 50th percentile of the 204,880 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 226 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 29, 20268.5x their median

    Jermaine requested enchiladas, his favorite so I made them! #Family #instagood #enchiladas #jacksonfamily #thejacksons #latoyajackson https://t.co/9HxlIXQFPP

    8.7K736282139284K viewsView on X
  • Jun 25, 20267.6x their median

    Your legacy continues to inspire and influence generations, you’ve made such an enormous impact on the world, your music/talent transcended time and left an indelible mark on the world, it will be forever felt, unmatched and remembered for Eternity. #michaeljackson #kingofpop https://t.co/YMUn6tMUA9

    7.2K1.5K1102781K viewsView on X
  • Jun 17, 20266.7x their median

    MESSI IS INCREDIBLE!!!!⚽️⚽️⚽️ #fifaworldcup2026

    6.7K9055873114K viewsView on X
  • May 7, 20266.2x their median

    Jan’s 60th! Love seeing family, friends and just relaxing! #thejacksons #brandi #austinbrown #janetjackson #latoyajackson https://t.co/tOER5ds0HE

    6.2K72212173160K viewsView on X
  • Jul 12, 20265.8x their median

    CONGRATULATIONS TO ALL INVOLVED! @jaafarjackson, @gkfilms @lionsgate The #MichaelMovie has officially crossed $1 billion at the global box office, the first and only biographical film to ever do so.🍿 A massive thank you to all the #mjfans, we couldn’t have done it without you!😘 https://t.co/YL9zT7lAnN

    5.6K9201512378K viewsView on X
  • Mar 10, 20265.4x their median

    This lovely lady will be 96 on May 4th. A kind soul that radiates love.❤️ An inspiration to us all! We love you Mother!💖😘 #katherinejackson #jacksonfamily #thejacksons #love #latoyajackson https://t.co/Aza0bJ6C4t

    5.3K67521462119K viewsView on X
  • Aug 22, 20265.1x their median

    Having a good time @ParisJackson Album Release Party last night! Found a nice quiet place to chat! Love the #music #thejacksons #parisjackson #latoyajackson Love the #music #thejacksons #parisjackson #latoyajackson https://t.co/qx2GsOmIWj

    5.1K54910857252K viewsView on X
  • May 31, 20264.8x their median

    I wish to thank you all for the lovely birthday greetings. How sweet, how kind, how thoughtful! I am very grateful for every last one of you! I thank you for thinking of me and sharing your support, it means a lot to me. Many blessings to you all!💖💕💖😘 #latoyajackson https://t.co/II1jNBFj9W

    4.8K4172892271K viewsView on X
  • May 5, 20264.5x their median

    Sending much ❤️to Mother 96 today! You are such a delight, and I am so fortunate to have you in my life! You have brought nothing but greatness and kindness, not only to my siblings, but to the world as well! Jackie Happy birthday! I❤️ U both dearly!😘 #thejacksons #latoyajackson https://t.co/A1fgFXGTKL

    4.6K446137768K viewsView on X
  • Aug 29, 20264.1x their median

    Happy 68th Birthday!🎈your talent has entertained us all and will continue to entertain unmatched! Timeless!!!🎈 #kingofpop #michaeljackson #mj #mjbday https://t.co/cTAWeb5z5z

    3.8K7331371937K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#michaeljackson#dangerous#kids#kingofpop#latoyajackson

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.2K interactions against 356K followers, an engagement rate of 0.323%. Posts are seen about 12K times each, and 9.25% of those impressions turn into an interaction. That is about 3.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 9.8K interactions, about 8.5x its own typical post. Recurring topics include #michaeljackson, #dangerous, #kids. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is La Toya Jackson's engagement rate on X?
La Toya Jackson (@latoyajackson) has an engagement rate of 0.323%, based on the median interactions across 2 original posts from the last 30 days against 355,873 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.323%, La Toya Jackson sits above the 50th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @latoyajackson have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @latoyajackson post?
Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.

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