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Larian Studios engagement report

@larianstudios - 531K followers on X

Measured over 10 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Top quarter for its size
Per follower
0.232%
of 531K followers
Per impression
1.08%
114K views on a typical post
Reach
21.5%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.038%
43 bookmarks on a typical post
Posting rate
0.77/day
active 40% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 1.2K interactions against 531K followers, an engagement rate of 0.232%. Measured over 10 original posts, its engagement rate beats 81% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 114K times each, and 1.08% of those impressions turn into an interaction. That is about 21.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 60% carry an image or video, 20% are part of a thread and 60% link out. The account's strongest tracked post pulled 91K interactions, about 74x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 27, 2026. Recurring tag: #bg3.

Compared with accounts its own size

Larian Studios's engagement rate beats 81% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.232%, Larian Studios sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Dec 12, 202574x their median

    https://t.co/yiuL5C8dF6

    77K11K1.1K2.0K3.1M viewsView on X
  • Jul 13, 202617x their median

    .@gerardway of My Chemical Romance, what do you mean you haven't played the critically-acclaimed Dungeons & Dragons RPG, @baldursgate3

    20K1.4K129189862K viewsView on X
  • Aug 4, 202617x their median

    It's that time of year again, you naughty number-loving nerds. https://t.co/CMkuxl0xQo

    20K977136901.0M viewsView on X
  • Jun 26, 202616x their median

    I hate it here https://t.co/TG8CGWf1ak

    19K69522086492K viewsView on X
  • Jun 24, 20267.5x their median

    too hot, no stream. gone for ice cream.

    9.0K17410914256K viewsView on X
  • Aug 3, 20266.0x their median

    Sale, now in green https://t.co/1ps3fNfpMW

    6.9K36513464441K viewsView on X
  • Jul 23, 20265.7x their median

    Hey, Soldier... A new comic series is coming your way. Stay tuned for more details. Dark Horse Comics x Baldur's Gate III With @larianstudios and @Wizards, featured art by Becky Cloonan https://t.co/MRmbwVmITO

    6.0K85556160784K viewsView on X
  • Jun 1, 20263.5x their median

    While new adventures lie ahead, we’ll never forget those who got us to where we are today. https://t.co/MQBdYldUWR

    4.1K162417196K viewsView on X
  • Jul 30, 20263.3x their median

    Gather your party and face off against world-ending threats, or end the world with your own two hands. Baldur’s Gate 3 is now 30% off this week as we celebrate three years of adventure 🦑 https://t.co/v8bEaBWRPs

    3.3K448106172659K viewsView on X
  • May 27, 20262.6x their median

    there was a vote https://t.co/TDZL09zMmP

    3.1K56316300K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bg3

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.2K interactions against 531K followers, an engagement rate of 0.232%. Measured over 10 original posts, its engagement rate beats 81% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 114K times each, and 1.08% of those impressions turn into an interaction. That is about 21.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 60% carry an image or video, 20% are part of a thread and 60% link out. The account's strongest tracked post pulled 91K interactions, about 74x its own typical post.

What is Larian Studios's engagement rate on X?
Larian Studios (@larianstudios) has an engagement rate of 0.232%, based on the median interactions across 10 original posts from the last 30 days against 530,731 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.232%, Larian Studios sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @larianstudios have real engagement?
Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @larianstudios post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.77 posts per day across the measured window.

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