La Jornada engagement report
@lajornadaonline - 2.7M followers on X
Measured over 207 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 18 interactions against 2.7M followers, an engagement rate of 0.001%. Measured over 207 original posts, its engagement rate beats 17% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.702% of those impressions turn into an interaction. That is about 0.095% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.1 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 207 posts sampled, 68% carry an image or video and 95% link out. The account's strongest tracked post pulled 2.1K interactions, about 119x its own typical post. Recurring topics include #mañaneradelpueblo, #moneroslajornada, #opinión.
Measured over 207 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #mañaneradelpueblo, #moneroslajornada, #opinión.
Compared with accounts its own size
La Jornada's engagement rate beats 17% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, La Jornada sits below the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 95% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | +12% | +10% to +15% | 6.3K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 95% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 422 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 12% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 18, 2026119x their median
Fernando Cerimedo, consultor y ex asesor político de Javier Milei, presidente de Argentina, fue detenido esta mañana en el aeropuerto de Viru Viru, en Bolivia, acusado de contratar a sicarios para asesinar a su ex pareja, la abogada Nadia Beller, esto de acuerdo con Página 12. Cerimedo es fundador y accionista de La Derecha Diario, un medio nativo digital de ultraderecha, con presencia en México, y socio de Javier Negre, co propietario de dicho medio en España. Igualmente, es CEO de Numen Publicidad, y aunque actualmente no tiene un cargo oficial en Argentina, él mismo admitió haber utilizado miles de trolls y bots en las campañas de Milei. Más información en: https://t.co/OPcy1pzWs4
- Aug 18, 202658x their median
#MañaneraDelPueblo | La presidenta Claudia Sheinbaum Pardo afirmó que la instalación de centros de datos no representa la panacea para el desarrollo económico de México, pues aunque se requieren para avanzar en inteligencia artificial, generan pocos empleos y demandan un alto consumo de agua y energía eléctrica. Más información en: https://t.co/J60B0alyix
- Aug 18, 202639x their median
El actuario José Damián Espinosa, egresado de la Universidad de las Américas Puebla, desarrolló una nueva propuesta matemática para abordar la hipótesis de Riemann, uno de los siete problemas del milenio planteados por el Clay Mathematics Institute. El enfoque plantea reducir el enigma a su versión más elemental e interconectarlo con el retículo de Young, una estructura utilizada para representar la descomposición de números enteros. La formulación fue publicada entre diciembre de 2025 y enero de 2026 en el repositorio científico Zenodo del CERN y en la plataforma especializada MathOverflow, con el objetivo de presentar una vía de análisis alternativa para la comprensión de los números primos. Más información en: https://t.co/WsGzSbv2e1
- Aug 17, 202636x their median
El Servicio de Control de Inmigración y Aduanas (ICE) de Estados Unidos mantiene en detención al periodista mexicano Carlitos Ricardo Parias, quien cumple 300 días arrestado en el Centro de Procesamiento de Adelanto, California, en lo que representa el periodo más prolongado registrado para un comunicador en ese país. De acuerdo con una investigación publicada por The Intercept, el periodista Puebla enfrenta condiciones de insalubridad y falta de atención médica para una herida de bala recibida durante su arresto por parte de un agente federal, pese a que un juez desestimó de forma definitiva los cargos penales en su contra por presunta agresión. Más información en: https://t.co/1blTIIc1IJ
- Aug 18, 202635x their median
Ediciones Era, fundada en 1960, uno de los sellos mexicanos más importantes anunció su cierre: "...Hoy, a 66 años de la publicación del primer libro de Ediciones Era, nos vemos en la necesidad de reconocer que el mercado del libro ha cambiado tanto que no nos permite vivir de las ventas de nuestros libros. La red de librerías que existía antes de la pandemia y que garantizaba nuestra subsistencia desapareció, al grado de que las ventas se desplomaron hasta ser apenas del 25 por ciento de lo que eran antes". Lee la nota: https://t.co/AFN4xSblm2
- Aug 17, 202632x their median
El ministro de Seguridad Nacional de Israel, el ultraderechista Itamar Ben-Gvir, recomendó “matar 30 o 40 palestinos cada noche”, incluidos aquellos que “no representen una amenaza inmediata, porque no merecen vivir, ni siquiera son personas”; además, afirmó que los prisioneros deberían ser ahorcados “uno por uno”. “Les prometo que haré todo lo que esté a mi alcance y pondré el mundo patas arriba para que esto (la pena de muerte por horca) suceda”, declaró al pódcast 8 de Octubre que presenta el ex rehén israelí Rom Braslavski; al mismo tiempo, dijo estar “contento” de que los presos palestinos sufran condiciones más duras en las cárceles israelíes. Más información en: https://t.co/nxUqCN7ywv
- Aug 18, 202628x their median
🖋️ Hoy en Rayuela de La Jornada: https://t.co/p6k1bS5YyO https://t.co/TvBCTc8N8z
- Aug 17, 202623x their median
El ministro de Vivienda de Colombia, Jaime Andrés Beltrán, defendió su viaje a Santa Marta durante la emergencia provocada por el terremoto del 10 de agosto y rechazó las acusaciones de haber abandonado sus funciones. Beltrán asumió el cargo el pasado 7 de agosto de 2026, con la llegada a la presidencia de Colombia del derechista Abelardo de la Espriella, y afirmó que se reunió durante algunas horas con su esposa e hijos, a quienes no veía desde hacía varios días, mientras continuó coordinando las labores de atención y reconstrucción de las zonas afectadas por el sismo. El gobierno colombiano cifra en 472 los municipios afectados y en 185 mil 996 las personas damnificadas por el devastador terremoto. Más información en: https://t.co/43nJavrhMr
- Aug 18, 202620x their median
✏️ #MonerosLaJornada | Documento de la guerra sucia, cartón de @fisgonmonero https://t.co/ktOgQGjaZe https://t.co/T2f5swcyeq
- Aug 17, 202620x their median
📌🧕 ‘Femigenocidio’, así se titula la investigación del abogado Ahmad Ibsais donde explica que el asesinato sistemático de mujeres palestinas no únicamente se consideran bajas de guerra, sino una que revela toda una estrategia para evitar el aumento de la población. Desde octubre de 2023 al menos 28 mil mujeres palestinas. https://t.co/tPSjHjorwp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 18 interactions against 2.7M followers, an engagement rate of 0.001%. Measured over 207 original posts, its engagement rate beats 17% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.702% of those impressions turn into an interaction. That is about 0.095% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.1 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 207 posts sampled, 68% carry an image or video and 95% link out. The account's strongest tracked post pulled 2.1K interactions, about 119x its own typical post. Recurring topics include #mañaneradelpueblo, #moneroslajornada, #opinión.
- What is La Jornada's engagement rate on X?
- La Jornada (@lajornadaonline) has an engagement rate of 0.001%, based on the median interactions across 207 original posts from the last 30 days against 2,713,040 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, La Jornada sits below the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @lajornadaonline have real engagement?
- Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @lajornadaonline post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 7.1 posts per day across the measured window.