La Jornada engagement report
@lajornadaonline - 2.7M followers on X
Measured over 1170 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 13 interactions against 2.7M followers, an engagement rate of 0.001%. Measured over 1170 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.561% of those impressions turn into an interaction. That is about 0.085% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 40 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 1170 posts sampled, 55% carry an image or video and 96% link out. The account's strongest tracked post pulled 8.8K interactions, about 679x its own typical post. Recurring topics include #moneroslajornada, #opinión, #mañaneradelpueblo.
Measured over 1170 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #moneroslajornada, #opinión, #mañaneradelpueblo.
Compared with accounts its own size
La Jornada's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, La Jornada sits below the 10th percentile of the 155,670 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.603% |
| 90th percentile | 2.31% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 55% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 96% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 55% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 96% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 389 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 2026679x their median
El ex mandatario de Colombia, Gustavo Petro, pidió ayer a la justicia abrir una investigación penal contra los ultraderechistas Fernando Cerimedo y Javier Negre, a quienes acusó de ser responsables de construir una matriz de mentira en América Latina, que alteró los resultados del pasado 21 de junio en las elecciones presidenciales. Según el ex mandatario, quien desde el mismo día de los escrutinios puso en duda los resultados que dieron ganador al ultraderechista Abelardo de la Espriella, con los hechos revelados en torno a las granjas de bots administradas por Cerimedo y su socio Negre (activista ultraderechista español), no hay duda de que su tesis sobre una manipulación masiva de votantes en Colombia es una realidad. Más información en: https://t.co/9mm2ILGsYE
- Sep 30, 2026374x their median
⭕️ Tras protestar contra el ex presidente Felipe Calderón frente a un hotel en Paseo de la Reforma, integrantes del Frente Amplio de Unidad marcharon al Centro Cultural Los Pinos y arremetieron contra la estatua del ex mandatario, que yacía en el piso desde julio de 2025 tras ser derribada por un árbol. A golpes, los ex trabajadores de LyFC le desprendieron la cabeza y arrancaron la placa con la leyenda "Presidente Lic. Felipe Calderón Hinojosa. 2006-2012". 📸 #DíaEnImágenes / Alfredo Domínguez
- Sep 16, 2026305x their median
#DíaenImágenes | Una niña se sube en los hombros de su papá mostrando la bandera de México, antes de iniciar el 216 Aniversario del grito de independencia de México, en el zócalo en la Ciudad de México, 15 de septiembre de 2026. / Foto: Cristina Rodríguez/ LA JORNADA https://t.co/JHD1tlgz2o
- Aug 18, 2026265x their median
Fernando Cerimedo, consultor y ex asesor político de Javier Milei, presidente de Argentina, fue detenido esta mañana en el aeropuerto de Viru Viru, en Bolivia, acusado de contratar a sicarios para asesinar a su ex pareja, la abogada Nadia Beller, esto de acuerdo con Página 12. Cerimedo es fundador y accionista de La Derecha Diario, un medio nativo digital de ultraderecha, con presencia en México, y socio de Javier Negre, co propietario de dicho medio en España. Igualmente, es CEO de Numen Publicidad, y aunque actualmente no tiene un cargo oficial en Argentina, él mismo admitió haber utilizado miles de trolls y bots en las campañas de Milei. Más información en: https://t.co/OPcy1pzWs4
- Sep 27, 2026263x their median
Los futbolistas de Irlanda llevaron brazaletes negros y evitaron los saludos protocolarios con sus pares de Israel este domingo, durante el partido de la Liga de Naciones disputado en Debrecen, en una señal de solidaridad con las personas fallecidas en el conflicto de Gaza. Tal como habían anunciado los dirigentes irlandeses, antes del saque inicial no hubo intercambio de banderines ni apretón de manos entre los capitanes de ambos equipos. Dara O’Shea, capitán de Irlanda, estrechó la mano del árbitro y sus asistentes, pero no la de su homólogo israelí, Manor Solomon. Más información en: https://t.co/bnhYCbwi7I
- Sep 30, 2026238x their median
⭕️ Decapitada y sin placa quedó la estatua de Felipe Calderón en el Centro Cultural Los Pinos, luego de que ex trabajadores de Luz y Fuerza del Centro, agrupados en el Frente Amplio de Unidad, la golpearon en repetidas ocasiones, le arrancaron la cabeza y desprendieron la placa con la leyenda: "Presidente Lic. Felipe Calderón Hinojosa. 2006-2012". La efigie de bronce —colocada en diciembre de 2012—, ya estaba en el piso de uno de los jardines desde julio de 2025, cuando un árbol la derribó. Al concluir, dejaron la cabeza desprendida y la placa, colocada al revés, sobre el pedestal. Más información: https://t.co/L2c3LLvjj0 #VideosLaJornada
- Oct 4, 2026199x their median
🇧🇴 #Bolivia | Congresistas oficialistas del Partido Demócrata Cristiano (PDC) denunciaron que un representante estadunidense, que estuvo presente en la sesión legislativa que destituyó al Fiscal General Roger Mariaca –preso tras ser acusado por Washington de nexos con el narcotráfico–, sobornó a parlamentarios en la Asamblea Legislativa Plurinacional para incidir en la decisión. Lee más aquí 👇 https://t.co/PSpLvbfLGO
- Sep 4, 2026191x their median
Al informar sobre su gestión de dos años en esta entidad, la presidenta Claudia Sheinbaum Pardo advirtió que se continuará pagando la deuda que contrajo Ernesto Zedillo en la década de los 90 para rescatar a empresas y bancos (antes Fobaproa) pero “es impagable, nunca se va a acabar de pagar”, subrayó. En abril de 2025 ese rescate había significado un pago acumulado en intereses por 945 mil 895 millones de pesos, de acuerdo con información de la Secretaría de Hacienda. Una actualización de precios por inflación arrojó que la cifra superaba entonces los dos billones de pesos. Más información en: https://t.co/9yzBfZKsMU
- Sep 5, 2026161x their median
💸 #Colima | Para fortalecer su dicho de que “nunca vamos a acabar de pagar” la deuda del rescate bancario de la década de los 90, instrumentado por Ernesto Zedillo, la presidenta Claudia Sheinbaum Pardo informó que cada dos años “pagamos del presupuesto público 50 mil millones de pesos al IPAB (Instituto para la Protección al Ahorro Bancario, heredero del Fondo Bancario de Protección al Ahorro, Fobaproa)” con bonos. “Pero eso solo corresponde a una parte de los intereses de esa deuda”, indicó, de acuerdo con los datos que le envió el secretario de Hacienda, Edgar Amador Zamora. Lee más aquí: https://t.co/iHp7e52H6U
- Sep 16, 2026160x their median
Tras un bombardeo israelí en Gaza, el paramédico palestino Sherif Shadi Ibrahim Lubbad, de 23 años, acudió a auxiliar a una víctima, pero fue herido por un dron. Mohammed Abdul Rahman al-Zeinati, de 15 años, corrió para ayudarlo. Ambos murieron, junto con una tercera persona, y siete más resultaron heridas. UNICEF reportó que al menos 300 niños palestinos han muerto en Gaza en los 300 días posteriores al anuncio del alto el fuego de octubre de 2025, un promedio de un menor por día.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 13 interactions against 2.7M followers, an engagement rate of 0.001%. Measured over 1170 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.561% of those impressions turn into an interaction. That is about 0.085% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 40 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 1170 posts sampled, 55% carry an image or video and 96% link out. The account's strongest tracked post pulled 8.8K interactions, about 679x its own typical post. Recurring topics include #moneroslajornada, #opinión, #mañaneradelpueblo.
- What is La Jornada's engagement rate on X?
- La Jornada (@lajornadaonline) has an engagement rate of 0.001%, based on the median interactions across 1170 original posts from the last 30 days against 2,712,581 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, La Jornada sits below the 10th percentile of the 155,670 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @lajornadaonline have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @lajornadaonline post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 40.03 posts per day across the measured window.