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LADbible engagement report

@ladbible - 3.5M followers on X

Measured over 961 original posts from a 30-day window, last computed on October 26, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 3.5M followers
Per impression
0.016%
31K views on a typical post
Reach
0.86%
of its followers see a post
Typical post
5
interactions (median)
Saved
0.003%
1 bookmarks on a typical post
Posting rate
36.13/day
active 103% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 5 interactions against 3.5M followers, an engagement rate of 0%. Measured over 961 original posts, its engagement rate beats 2% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 31K times each, and 0.016% of those impressions turn into an interaction. That is about 0.861% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 36.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 961 posts sampled, 100% carry an image or video, 13% are part of a thread and 87% link out. The account's strongest tracked post pulled 5.8K interactions, about 1153x its own typical post.

Measured over 961 original posts from a 30-day window, last computed on October 26, 2026.

Compared with accounts its own size

LADbible's engagement rate beats 2% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 2% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, LADbible sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link87% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 87% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 128 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 20261153x their median

    HYROX competitor was disqualified over a separate toilet incident last month https://t.co/8AZejQPImu https://t.co/FqzrxJvdpe

    4.8K3362024722.8M viewsView on X
  • Sep 6, 2026380x their median

    Rest in peace, Tucker 😭💔 https://t.co/6LvFn8AiqS

    1.8K9111769K viewsView on X
  • Oct 23, 2026346x their median

    He's made history and joined the chat show for a very important reason 😳 https://t.co/9ZQ9ZOsFBz

    1.6K11832535K viewsView on X
  • Sep 14, 2026147x their median

    HYROX athlete who refused to quit race after soiling herself shares defiant statement in now-deleted post https://t.co/D8dFE8B4FM https://t.co/6xh6UqlN3k

    375221811563.0M viewsView on X
  • Oct 15, 2026108x their median

    The BBC have been maintaining a mural in Manchester tracking banishments, murders, recruitments, and bizarrely: "Betrayals." The tracker started at 0 but 4 episodes in now sits at 14 👀 Before you do the maths, this isn't the number of remaining faithful, it isn't the number of votes either of the banished faithfuls have received, and isn't the number who voted to boot Richard E Grant from the castle. The show is full of betrayals left right and centre, but what do you think the BBC are trying to tell us with the counter for 14 betrayals? 🤔

    5121718217K viewsView on X
  • Sep 2, 202697x their median

    How good are Ginge and Jakey’s cooking skills? 🤔 @angryginge13 and @jakeydavies__ had a go at cooking traditional Japanese dish Okonomiyaki, when we took them to Tokyo for Snack Wars: World Tour. Thanks to CHICK ’N’ DIP from Domino’s. Not a bad effort from Ginge! Jakey? Marked down for presentation… Try chicken tenders, wings or boneless bites with your choice of nine delicious dips inspired by flavours from across the globe with @chickndipUK from @Dominos_UK. AD

    2701842541.9M viewsView on X
  • Aug 26, 202694x their median

    Safe to say this sandwich wasn’t a MISS-steak though Jakey… 😋 We took @Angryginge13 and @jakeydavies__ on a flavour adventure to Japan thanks to CHICK ’N’ DIP from Domino’s in search of the best (and possibly worst) snacks the country has to offer. We think they were both fans of the Wagyu Steak Sandwich! Try nine delicious dips inspired by flavours from across the globe with your choice of chicken tenders, wings or boneless bites with @chickndipUK from @Dominos_UK. AD

    389552412.7M viewsView on X
  • Oct 13, 202677x their median

    Breaking Bad star RJ Mitte shared tragic final post just hours before his death age 34 https://t.co/nXQgL8p7hH https://t.co/OVKrdlWYQZ

    36181151.0M viewsView on X
  • Sep 25, 202671x their median

    “Ginge looks like the troll face..” 😬 We took @angryginge13 and the Bov Boys to Barcelona in a search for Catalunya’s best flavours, thanks to CHICK ’N’ DIP from Domino’s. Whilst the boys were there, they had to get a caricature done! How good do you think the resemblance is? Try nine delicious dips, inspired by flavours from around the world, with your choice of chicken tenders, wings or boneless bites. @chickndipUK from @Dominos_UK. AD

    227115131959K viewsView on X
  • Oct 10, 202654x their median

    She shared some pretty sultry snaps 😲 https://t.co/mFJAhwgqw7

    26352098K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 5 interactions against 3.5M followers, an engagement rate of 0%. Measured over 961 original posts, its engagement rate beats 2% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 31K times each, and 0.016% of those impressions turn into an interaction. That is about 0.861% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 36.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 961 posts sampled, 100% carry an image or video, 13% are part of a thread and 87% link out. The account's strongest tracked post pulled 5.8K interactions, about 1153x its own typical post.

What is LADbible's engagement rate on X?
LADbible (@ladbible) has an engagement rate of 0%, based on the median interactions across 961 original posts from the last 30 days against 3,545,518 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, LADbible sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ladbible have real engagement?
Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ladbible post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 36.13 posts per day across the measured window.

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