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La casa de papel - BERLÍN engagement report

@lacasadepapel - 1.3M followers on X

Measured over 1 original post from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.025%
of 1.3M followers
Per impression
0.787%
41K views on a typical post
Reach
3.15%
of its followers see a post
Typical post
325
interactions (median)
Saved
0.024%
10 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
11:00 UTC
Sunday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 325 interactions against 1.3M followers, an engagement rate of 0.025%. Posts are seen about 41K times each, and 0.787% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.1K interactions, about 19x its own typical post. Recurring topics include #berlinnetflix, #lcdp. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 7, 2026. Recurring tags: #berlinnetflix, #lcdp.

Where this sits in the catalog

At 0.025%, La casa de papel - BERLÍN sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 251 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 9, 202619x their median

    El Bella Ciao SIGUE sonando. El universo de 'La casa de papel' continúa. Bella Ciao is STILL playing. The world of 'Money Heist' continues. O Bella Ciao CONTINUA a soar. O universo de 'La casa de papel' continua. https://t.co/Odr3652s1b

    5.1K64177208405K viewsView on X
  • Jan 10, 202413x their median

    Déjà vu ❤️ https://t.co/TG2cAwAw8t

    3.6K4243869164K viewsView on X
  • Jan 6, 202411x their median

    This is a Raquel Murillo appreciation post. https://t.co/1SLQ2j96RX

    3.0K4109484210K viewsView on X
  • Feb 19, 202410x their median

    A la planta dos, por favor. #BERLINnetflix volverá para una segunda temporada. Level two, please. #BERLINnetflix will be back for a second season. https://t.co/8zaRKVraR9

    2.6K392116286245K viewsView on X
  • Apr 8, 20268.1x their median

    Ni el sol de justicia de Sevilla los va a frenar. El plan está en marcha. ‘Berlín y la dama del armiño’ llega el 15 de mayo. #BerlinNetflix Nothing will stop the gang. The plan is in motion through the streets of Seville. ‘Berlin and the Lady with an Ermine’ arrives May 15th. #BerlinNetflix Nem mesmo o sol escaldante de Sevilha os vai deter. O plano está em andamento. "Berlim e a Dama com Arminho" estreia a 15 de maio. #BerlinNetflix

    2.2K3363769252K viewsView on X
  • Jun 16, 20255.1x their median

    Te queremos mucho, hermanito. No lo hemos olvidado. Álvaro Morte tendrá una aparición especial en #Berlin2 We love you so much, little brother. We haven't forgotten. Álvaro Morte will make a special appearance in #Berlin2. https://t.co/rM1csYztOd

    1.3K2104387126K viewsView on X
  • Jan 27, 20264.7x their median

    Mañana, avance de ‘Berlín y la dama del armiño’ #BerlinNetflix ‘Berlin and The Lady With An Ermine’. Teaser trailer tomorrow #BerlinNetflix https://t.co/XJDYFtOBJr

    1.3K1612133122K viewsView on X
  • Jan 12, 20244.7x their median

    La elegancia siempre formó parte del plan. Elegance was always part of the plan. https://t.co/5uoX5ORJ8k

    1.3K154231276K viewsView on X
  • Jan 2, 20244.5x their median

    Este momento 🤌 This moment 🤌 https://t.co/fBenMmEiiP

    1.2K2022959107K viewsView on X
  • Dec 10, 2025

    Llamando a la banda: Berlín vuelve a la acción en Sevilla con un golpe que será una obra de arte. ‘Berlín y la dama del armiño’ se estrena el 15 de mayo de 2026 #BerlinNetflix Calling the gang: Berlin is back in action in Seville with a heist that will be a work of art. 'Berlin and the Lady with an Ermine' launches on May 15, 2026 #BerlinNetflix

    1.1K2164255120K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#berlinnetflix#lcdp

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 325 interactions against 1.3M followers, an engagement rate of 0.025%. Posts are seen about 41K times each, and 0.787% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.1K interactions, about 19x its own typical post. Recurring topics include #berlinnetflix, #lcdp. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is La casa de papel - BERLÍN's engagement rate on X?
La casa de papel - BERLÍN (@lacasadepapel) has an engagement rate of 0.025%, based on the median interactions across 1 original posts from the last 30 days against 1,312,317 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, La casa de papel - BERLÍN sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @lacasadepapel have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @lacasadepapel post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 0.03 posts per day across the measured window.

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