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Kulturalna Warszawa engagement report

@kulturalnawawa - 204K followers on X

Measured over 48 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 204K followers
Per impression
0.38%
2.2K views on a typical post
Reach
1.09%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.07/day
active 80% of days
Peak time
06:00 UTC
Monday

A typical post picks up 8 interactions against 204K followers, an engagement rate of 0.004%. Measured over 48 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.38% of those impressions turn into an interaction. That is about 1.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 48 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 270 interactions, about 34x its own typical post. Recurring topics include #naplacu, #spektakl, #warszawa.

Measured over 48 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #naplacu, #spektakl, #warszawa.

Compared with accounts its own size

Kulturalna Warszawa's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Kulturalna Warszawa sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link65% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 65% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 252 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 28, 202634x their median

    🧜‍♀️Mary przypadkowo odkrywa Syrenkę narysowaną na ścianie swojego małego mieszkania w Warszawie. Okazuje się, że narysował ją Pablo Picasso podczas swojej wizyty w roku 1948. 🎬 „Syrenka Picassa” to film inspirowany prawdziwymi wydarzeniami. W kinach zobaczymy go w październiku. https://t.co/p343NO08Ub

    257121023K viewsView on X
  • Sep 10, 20269.8x their median

    Otwieramy Sinfonię Varsovię przy Grochowskiej🎶 Nadszedł wyjątkowy moment dla Sinfonii Varsovii – zakończył się pierwszy etap inwestycji przy ul. Grochowskiej 272. Warszawska orkiestra wprowadza się do zrewitalizowanych przestrzeni na Pradze-Południe i zaprasza na festiwal Nowe Otwarcie Sinfonii Varsovii. #Warszawa @trzaskowski_ https://t.co/wiATUjZIhM

    669218.2K viewsView on X
  • Sep 6, 20267.1x their median

    Muzeum Neonów w Pałacu Kultury i Nauki zaprasza do podróży w czasie ✨ https://t.co/VIjQHNInpn

    524104.3K viewsView on X
  • Oct 4, 20266.5x their median

    Warszawskie murale 💛 fot. Ł. Kopeć/@Go2Warsaw https://t.co/sVqyYCPnpr

    465104.4K viewsView on X
  • Sep 25, 20265.9x their median

    🎂 Urodziny Muzeum Warszawy – weekend pełen atrakcji! 🏛️ Muzeum Warszawy kończy w tym roku 90 lat i zaprasza do dalszego świętowania jubileuszu w weekend 26 i 27 września. Przygotowano wiele spotkań, spacerów, warsztatów i rodzinnych aktywności. Warto zajrzeć do siedziby głównej na Rynku Starego Miasta, jak i do oddziałów Muzeum Warszawy. Urodzinowa cena biletu na wybrane wydarzenia to 1 zł. 👉 https://t.co/33YVBjbcLm #Warszawa

    414028.2K viewsView on X
  • Aug 29, 20265.4x their median

    Niedziela z muzyką Chopina to najlepsza niedziela 💙 🎹 Zapraszamy jutro na koncerty do Łazienek Królewskich. Muzyki Chopina słuchamy o 12:00 i 16:00. fot. R. Zawadzki https://t.co/xa9t7vQedQ

    3210103.1K viewsView on X
  • Sep 9, 20264.8x their median

    Warszawskie biblioteki polecają się z lekturami (nie tylko na nowy rok szkolny 😎). 👉 https://t.co/zE6ebHcSoc https://t.co/oRM3bGGoss

    325013.0K viewsView on X
  • Aug 30, 20264.6x their median

    Dobrej niedzieli Wam życzymy 💛 Najlepiej z kulturą oczywiście! A o tym, co słychać w warszawskiej kulturze sprawdzić możecie na naszej stronie 👉 https://t.co/HKLMjF7yT4 https://t.co/H5GPAmWOMQ

    324102.7K viewsView on X
  • Sep 7, 20263.5x their median

    Dobrego nowego (i kulturalnego) tygodnia Wam życzymy 💗 fot. @Go2Warsaw https://t.co/jsp3AU1XL6

    271003.2K viewsView on X
  • Sep 28, 20263.3x their median

    Dobrego nowego (i kulturalnego) tygodnia Wam życzymy 🥰 I polecamy Wam naszą kulturalną stronę 👉 https://t.co/HKLMjF713w https://t.co/HHndxj4FXJ

    242002.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#naplacu#spektakl#warszawa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 204K followers, an engagement rate of 0.004%. Measured over 48 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.38% of those impressions turn into an interaction. That is about 1.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 48 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 270 interactions, about 34x its own typical post. Recurring topics include #naplacu, #spektakl, #warszawa.

What is Kulturalna Warszawa's engagement rate on X?
Kulturalna Warszawa (@kulturalnawawa) has an engagement rate of 0.004%, based on the median interactions across 48 original posts from the last 30 days against 204,319 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Kulturalna Warszawa sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kulturalnawawa have real engagement?
Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @kulturalnawawa post?
Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 2.07 posts per day across the measured window.

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