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光文社 K-POP部【公式】 engagement report

@kobunsha_int - 138K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Per follower
0.328%
of 138K followers
Per impression
2.95%
15K views on a typical post
Reach
11.1%
of its followers see a post
Typical post
456
interactions (median)
Saved
0.136%
21 bookmarks on a typical post
Posting rate
0.8/day
active 57% of days
Peak time
02:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 456 interactions against 138K followers, an engagement rate of 0.328%. Posts are seen about 15K times each, and 2.95% of those impressions turn into an interaction. That is about 11.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 594 interactions. Recurring topics include #zb1, #回帰𝐿𝑂𝑉𝐸, #ateez. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #zb1, #回帰𝐿𝑂𝑉𝐸, #ateez.

Where this sits in the catalog

At 0.328%, 光文社 K-POP部【公式】 sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 280 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 2026

    / #ATEEZ の #WOOYOUNG がアンバサダーを務める! 韓国のファッションブランド「#STUDIOTOMBOY」POPUPが 渋谷に期間限定オープン🖤🔹 \ ソウル発の韓国の人気ブランド「STUDIO TOMBOY」👖 日本初上陸となるPOPUP STOREが渋谷にて開催中です♩ 既成概念にとらわれない自由なスタイルと オーバーサイズをはじめとする独自のシルエット 洗練されたデザインなど 自分だけのおしゃれを大切にしている方に刺さるお洋服ばかりです…♩ 📍渋谷スクランブルスクエア 2階 📅9/2~9/16 🔗https://t.co/onqz7yjhIV

    4551370215K viewsView on X
  • Sep 24, 2026

    #ATEEZ × LINE FRIENDS💫 「MIGHTEEZ」の新たな魅力にキュン♡ロックな新作アイテムが登場🎸🖤 ATEEZと一緒に制作されたキャラクター 「MIGHTEEZ(マイティーズ)」の第3弾POP-UP 『MIGHTEEZ Rock The Stage POP-UP』が渋谷で開催中✨ ロックスタイルに変身したMIGHTEEZのグッズや、ATEEZメンバーのスペシャルフォトセットなど、ATINY必見のアイテムがずらり👀 📅〜9月27日(日) 📍LINE FRIENDS SQUARE SHIBUYA B1F 詳細はこちら👇 https://t.co/r4qpH53rYn #MIGHTEEZ #マイティーズ #エイティーズ

    406442425K viewsView on X
  • Aug 26, 2026

    G-DRAGONとIPXが手がける 「ZO&FRIENDS」からNEW COLLECTIONが登場🐾💛 愛らしいキャラクターたちの魅力がぎゅっと詰まった、ぬいぐるみやキーリング、ポーチなど、毎日一緒に過ごしたくなるアイテムが勢ぞろい✨ バッグにつけたり、お部屋に飾ったり…♡ 思わず集めたくなるキュートなラインナップは必見です👀 オンラインストアで先行販売中! 9月4日(金)からは渋谷ストアなどでも順次販売スタート🛍️ ぜひお気に入りの「ZO&FRIENDS」を見つけてみてください♡ 🔗詳しくはこちら https://t.co/oB9fKQQzCO #ZONFRIENDS #ジョアンフレンズ #GDRAGON #GD #LINEFRIENDSSQUARE #SIGNATURE #CROWN

    140008.0K viewsView on X
  • Sep 1, 2026

    \ 大好評につき期間延長📢✨ / サイトリニューアル前 LAST SALE🛒♡ ご好評につき、SALE期間を 【9月13日(日)まで】延長することが決定しました🎉 引き続き、全商品50%OFF! 気になっていたアイテムや、まだGETできていなかったアイテムをお得にお買い求めいただけるチャンス✨ リニューアル前のスペシャルなこの機会をお見逃しなく♡ 商品詳細はこちらから👇 https://t.co/PYpfVqM33a #韓国 #KPOP

    62007.6K viewsView on X
  • Aug 17, 2026

    \ サイトリニューアル前 LAST SALE📢 / サイトリニューアルに伴い、 日頃の感謝を込めたLAST SALEを開催します🛒♡ 8月31日(月)まで、全商品50%OFF! 気になっていたアイテムや、まだGETできていなかったアイテムをお得にお買い求めいただけるチャンス✨ リニューアル前のスペシャルなこの機会に、ぜひお買い物をお楽しみください! 公式サイトはこちらから👇 https://t.co/gVforxCkKg #韓国 #KPOP

    30007.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#zb1#回帰𝐿𝑂𝑉𝐸#ateez#zerobaseone#atiny

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 456 interactions against 138K followers, an engagement rate of 0.328%. Posts are seen about 15K times each, and 2.95% of those impressions turn into an interaction. That is about 11.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 594 interactions. Recurring topics include #zb1, #回帰𝐿𝑂𝑉𝐸, #ateez. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is 光文社 K-POP部【公式】's engagement rate on X?
光文社 K-POP部【公式】 (@kobunsha_int) has an engagement rate of 0.328%, based on the median interactions across 3 original posts from the last 30 days against 138,386 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.328%, 光文社 K-POP部【公式】 sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kobunsha_int have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @kobunsha_int post?
Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 0.8 posts per day across the measured window.

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