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Kiran Mazumdar-Shaw engagement report

@kiranshaw - 1.5M followers on X

Measured over 50 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 1.5M followers
Per impression
0.829%
6.8K views on a typical post
Reach
0.44%
of its followers see a post
Typical post
56
interactions (median)
Saved
0.037%
2 bookmarks on a typical post
Posting rate
3.8/day
active 90% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 56 interactions against 1.5M followers, an engagement rate of 0.004%. Measured over 50 original posts, its engagement rate beats 22% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.8K times each, and 0.829% of those impressions turn into an interaction. That is about 0.443% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 62% carry an image or video and 58% link out. The account's strongest tracked post pulled 18K interactions, about 330x its own typical post. Recurring topics include #bengaluru, #ai, #bts2026.

Measured over 50 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #bengaluru, #ai, #bts2026.

Compared with accounts its own size

Kiran Mazumdar-Shaw's engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Kiran Mazumdar-Shaw sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video62% of posts+111%+108% to +115%34K
Outbound link58% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 62% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 58% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 364 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 21, 2026330x their median

    10-year-old Victory Blinker who set the Guinness World Record for the youngest opera singer in the world, sings Mozart’s 'Der Holle Rache,’ considered one of the most difficult arias to sing. https://t.co/TGgvcBXdey

    15K2.7K483309848K viewsView on X
  • Sep 28, 2026326x their median

    Congratulations Vithya!! Records are meant to be broken & there is no greater reward for an athlete than to see the next generation go beyond the boundaries we once set. Vithya Ramraj breaking my 43-year-old national record in the 400m hurdles is an incredibly special moment. https://t.co/zkmgDjvMfY

    16K2.1K10351173K viewsView on X
  • Aug 12, 2026308x their median

    Tesla’s view of Indian traffic is wild. https://t.co/22kTsw3Ava

    16K1.2K2691441.1M viewsView on X
  • Sep 10, 2026202x their median

    Daman Collector made Thar and Fortuner owners take an oath to drive safely on the roads. https://t.co/zCpJy9BqOr

    9.5K8205934121.9M viewsView on X
  • Sep 3, 2026169x their median

    A man single-handedly cleans an entire river in his village. A 20-year-old student in India is going viral for cleaning a polluted river by himself. Bittu Tabahi has removed plastic and trash from the water, spending his own money on supplies despite getting infections on his hands. [📹 bittu_tabahi ]

    8.1K9562451341000K viewsView on X
  • Aug 27, 2026101x their median

    Pls don’t taunt me as a billionaire. I am speaking on behalf of citizens who don’t have a voice n asked me to raise these issues. I do not use Anekal roads frequently but I live in Huskur n can tell you that the road between Huskur n Sarjapur Road is unmotorable. https://t.co/QLu4Tgs4qa

    4.3K92737367141K viewsView on X
  • Aug 15, 202682x their median

    Spider-Man was warned not to come to Bengaluru! https://t.co/3L5WFSHnDN

    3.8K41232970156K viewsView on X
  • Aug 26, 202675x their median

    Karnataka Congress MLA seeks CSR funds for road repair after Biocon’s Shaw flags crumbling infra. This is abdication of responsibilities. Industry has done more than its share of improving infra but roads built from govt funds have not even lasted 6 months https://t.co/AVwynV1MZQ

    3.1K81624064227K viewsView on X
  • Sep 5, 202675x their median

    #Bengaluru: When contract pourakarmikas (civic workers) demanded their services be regularised (be made permanent), Bengaluru Development minister Krishna Byre Gowda retorted: “30% of you do not report for work on a daily basis and the city is unclean, people are blaming us. Should we still make you permanent when you don’t report for work?” What are your thoughts ? @timesofindia

    3.3K414337138413K viewsView on X
  • Oct 23, 202657x their median

    Remembering my darling John who created a huge void in my life 4 years ago. I hold onto wonderful memories to keep me going. https://t.co/B0VK6HSinz

    3.0K66994191K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bengaluru#ai#bts2026#aiinhealth#bengalurutechsummit2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 56 interactions against 1.5M followers, an engagement rate of 0.004%. Measured over 50 original posts, its engagement rate beats 22% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.8K times each, and 0.829% of those impressions turn into an interaction. That is about 0.443% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 62% carry an image or video and 58% link out. The account's strongest tracked post pulled 18K interactions, about 330x its own typical post. Recurring topics include #bengaluru, #ai, #bts2026.

What is Kiran Mazumdar-Shaw's engagement rate on X?
Kiran Mazumdar-Shaw (@kiranshaw) has an engagement rate of 0.004%, based on the median interactions across 50 original posts from the last 30 days against 1,526,479 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Kiran Mazumdar-Shaw sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kiranshaw have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @kiranshaw post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 3.8 posts per day across the measured window.

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