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UNI'S ON AIR(ユニゾンエアー)櫻坂46・日向坂46応援[公式]音楽アプリ engagement report

@kh_unisonair - 259K followers on X

Measured over 78 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Top quarter for its size
Per follower
0.583%
of 259K followers
Per impression
2.72%
56K views on a typical post
Reach
21.5%
of its followers see a post
Typical post
1.5K
interactions (median)
Saved
0.058%
32 bookmarks on a typical post
Posting rate
2.83/day
active 93% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 1.5K interactions against 259K followers, an engagement rate of 0.583%. Measured over 78 original posts, its engagement rate beats 89% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 56K times each, and 2.72% of those impressions turn into an interaction. That is about 21.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 78 posts sampled, 85% carry an image or video. The account's strongest tracked post pulled 6.2K interactions, about 4.1x its own typical post. Recurring topics include #ユニエア, #ユニエア7周年, #ユニ塾.

Measured over 78 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #ユニエア, #ユニエア7周年, #ユニ塾.

Compared with accounts its own size

UNI'S ON AIR(ユニゾンエアー)櫻坂46・日向坂46応援[公式]音楽アプリ's engagement rate beats 89% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 74% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.583%, UNI'S ON AIR(ユニゾンエアー)櫻坂46・日向坂46応援[公式]音楽アプリ sits above the 50th percentile of the 157,233 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 157,233 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,048 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video85% of posts+111%+108% to +115%34K
Outbound link4% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 150 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 16, 20264.1x their median

    開催中の楽曲衣装撮影「空飛ぶ車」vol.2 に登場するシーンカードを一部ご紹介! #ユニエア #日向坂46 #大野愛実 #まなみん https://t.co/PrbcRWeUlJ

    5.5K66752393K viewsView on X
  • Sep 23, 20263.4x their median

    【7周年記念🎊】 皆さまの応援のおかげで、#ユニエア は7周年を迎える事ができました! 感謝の気持ちを込め、プレゼントコードを配布中🎁 ぜひアイテムをゲットしてください✨ 使用期限:10/29(木) 11:59まで ※外部サイト連携IDはアプリ内「ショップ」からコピーが可能です。 #ユニエア7周年 https://t.co/Z7srAsevIw

    4.5K6371374253K viewsView on X
  • Aug 15, 20262.8x their median

    開催中の楽曲衣装撮影「空飛ぶ車」vol.1 に登場するシーンカードを一部ご紹介! #ユニエア #日向坂46 #松尾桜 #さくらぶりー https://t.co/H42mNKVkHV

    3.7K53224484K viewsView on X
  • Sep 6, 20262.8x their median

    🎉Happy Birthday #小坂菜緒 さん🎉 本日9月7日は小坂菜緒さん24歳の誕生日です🎂おめでとうございます🐟 女優や声優など様々なフィールドで大活躍✨️ チャレンジし続ける姿を追い続けます💕 クリエイターチーム一同応援しております🥰 #小坂菜緒生誕祭 #こさかな https://t.co/iUYGHBUMxq

    3.6K67441779K viewsView on X
  • Aug 23, 20262.8x their median

    「三期生LIVE」「山口陽世 卒業セレモニー」、お疲れ様でした! 誰も欠ける事なく走り抜けた、三期生4人が並んで立つ最後のステージ、最高に楽しく幸せでした✨️ そして山口陽世さん、坂道合同オーディションから8年間、本当にありがとうございました⚾️ メンバーやおひさま、他の坂道グループなど全てに愛を届け、みんなに愛された三期生のお姉さん。 皆が求める「山口陽世」であり続け、期待に応え続けたその強さと優しさを忘れません💕 「NOTしんみり、YESハッピー」の言葉通り、最後まで笑顔にあふれた、山口陽世さんらしい卒業セレモニーでした。 日向坂46での活動を「幸福」の一言で表してくれた山口陽世さんの未来に、陽の光のようなあたたかい幸せがたくさん待っていますように☀️ #日向坂46 #山口陽世 #日向坂46_三期生LIVE #山口陽世卒業セレモニー

    3.8K5011498K viewsView on X
  • Aug 22, 20262.7x their median

    開催中の楽曲衣装撮影「海風とわがまま」vol.1 に登場するシーンカードを一部ご紹介! #ユニエア #日向坂46 #小坂菜緒 #こさかな https://t.co/eS1cknJxde

    3.5K52341462K viewsView on X
  • Aug 23, 20262.6x their median

    開催中の楽曲衣装撮影「海風とわがまま」vol.2 に登場するシーンカードを一部ご紹介! #ユニエア #日向坂46 #正源司陽子 #しょげこ https://t.co/Y1vHSxIuo7

    3.4K46711666K viewsView on X
  • Aug 28, 20262.5x their median

    🎉Happy Birthday #藤吉夏鈴 さん🎉 本日8月29日は藤吉夏鈴さん25歳の誕生日です🎂おめでとうございます🎐 大型ファッションイベントのランウェイに堂々登場✨ スタイリッシュなコーディネートで魅せた姿に釘付けです🔥 クリエイターチーム一同応援しております🥰 #藤吉夏鈴生誕祭 #かりんちゃん https://t.co/8sOLkYmjGP

    3.2K53422465K viewsView on X
  • Aug 28, 20262.5x their median

    開催中のMV衣装撮影「Addiction」vol.1 に登場するシーンカードを一部ご紹介! #ユニエア #櫻坂46 #山﨑天 #天ちゃん https://t.co/93CZ4kTODm

    3.4K39521655K viewsView on X
  • Aug 29, 20262.5x their median

    開催中のMV衣装撮影「Addiction」vol.2 に登場するシーンカードを一部ご紹介! #ユニエア #櫻坂46 #藤吉夏鈴 #かりんちゃん https://t.co/Cz65iW6iEr

    3.3K43621950K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ユニエア#ユニエア7周年#ユニ塾#大田美月#大野愛実

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.5K interactions against 259K followers, an engagement rate of 0.583%. Measured over 78 original posts, its engagement rate beats 89% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 56K times each, and 2.72% of those impressions turn into an interaction. That is about 21.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 78 posts sampled, 85% carry an image or video. The account's strongest tracked post pulled 6.2K interactions, about 4.1x its own typical post. Recurring topics include #ユニエア, #ユニエア7周年, #ユニ塾.

What is UNI'S ON AIR(ユニゾンエアー)櫻坂46・日向坂46応援[公式]音楽アプリ's engagement rate on X?
UNI'S ON AIR(ユニゾンエアー)櫻坂46・日向坂46応援[公式]音楽アプリ (@kh_unisonair) has an engagement rate of 0.583%, based on the median interactions across 78 original posts from the last 30 days against 259,195 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.583%, UNI'S ON AIR(ユニゾンエアー)櫻坂46・日向坂46応援[公式]音楽アプリ sits above the 50th percentile of the 157,233 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kh_unisonair have real engagement?
Its engagement rate beats 89% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @kh_unisonair post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 2.83 posts per day across the measured window.

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