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Brad Keselowski engagement report

@keselowski - 741K followers on X

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.018%
of 741K followers
Per impression
0.467%
28K views on a typical post
Reach
3.79%
of its followers see a post
Typical post
131
interactions (median)
Saved
0.011%
3 bookmarks on a typical post
Posting rate
0.47/day
active 33% of days
Peak time
19:00 UTC
Monday

Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 131 interactions against 741K followers, an engagement rate of 0.018%. Posts are seen about 28K times each, and 0.467% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 20% link out. The account's strongest tracked post pulled 41K interactions, about 316x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 5 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #nascar.

Where this sits in the catalog

At 0.018%, Brad Keselowski sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 22, 2026316x their median

    I made him earn every victory and stole a few from him along the way. We took our shots at each other, in the media and on the track. But I’d like to think that somewhere deep down there was an appreciation that we pushed each other to perform at the highest level, even if neither of us would’ve admitted it. Tonight, I feel a little like the coyote with no more roadrunner to chase. His loss is all of our loss, but none more so than his family’s. Thinking of Samantha, and Brexton and Lennix who lost their father today.

    38K3.2K27897997K viewsView on X
  • May 21, 2026249x their median

    Absolute shock. Very hard to process. Hug your loved ones

    30K2.1K30114751K viewsView on X
  • Jun 25, 202639x their median

    For those asking- RFK racing has multi year agreement with @fordracing and a commitment from their leadership to return the program to a championship contender. Any speculation else-wise makes for great internet talk but, it is not based on anything real.

    4.6K32015550268K viewsView on X
  • Jun 14, 202637x their median

    Brad Keselowski breaks down the No. 20's fuel strategy in the final stage at Pocono #NASCARonPrime https://t.co/I4kiFfUINe

    4.5K230581071.1M viewsView on X
  • Jul 27, 202633x their median

    Not much of a new country music guy but finally cracked and started to listen to @ellalangleymsic Was humming “choosin Texas” all race long and had a great day. Maybe this is a good omen…

    4.1K10310326119K viewsView on X
  • May 25, 202630x their median

    A weekend of remembrance. For the people who shaped us, the ones we’ve lost, and the moments that remind you this sport, and life, are bigger than competition. https://t.co/9FxJ3tD0Cs

    3.7K21120146K viewsView on X
  • Jul 16, 202616x their median

    They don't build race tracks like this anymore. See ya soon @NWBSpeedway https://t.co/vEkaX5ThIg

    2.0K10838263K viewsView on X
  • Jul 5, 202616x their median

    Happy 250th birthday America! 🎆

    1.9K7624029K viewsView on X
  • Nov 3, 202515x their median

    Flying back home from Phoenix, time for the annual post 2025 NASCAR season thread Thanks to @GogoAviation

    1.7K220428275K viewsView on X
  • Aug 31, 202611x their median

    Not where we wanted to be with 10 races to go, but there’s still a lot left to race for. 10 more chances to get the No. 6 back to Victory Lane. Appreciate everyone who has stuck with us through the highs and lows. We’re going to keep fighting and finish this season strong. https://t.co/RZKnl9J7GC

    1.4K4938019K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nascar

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 131 interactions against 741K followers, an engagement rate of 0.018%. Posts are seen about 28K times each, and 0.467% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 80% carry an image or video and 20% link out. The account's strongest tracked post pulled 41K interactions, about 316x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Brad Keselowski's engagement rate on X?
Brad Keselowski (@keselowski) has an engagement rate of 0.018%, based on the median interactions across 5 original posts from the last 30 days against 741,373 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, Brad Keselowski sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @keselowski have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @keselowski post?
Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.47 posts per day across the measured window.

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