Katie Couric engagement report
@katiecouric - 1.5M followers on X
Measured over 1 original post from a 30-day window, last computed on October 11, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 270 interactions against 1.5M followers, an engagement rate of 0.018%. Posts are seen about 7.7K times each, and 3.52% of those impressions turn into an interaction. That is about 0.514% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 179K interactions, about 1210x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 11, 2026.
Where this sits in the catalog
At 0.018%, Katie Couric sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 516 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 4, 20261210x their median
This morning I called James and congratulated him on becoming the Senate nominee. Texas is primed to turn blue and we must remain united because this is bigger than any one person. This is about the future of all 30 million Texans and getting America back on track. With the primary behind us, Democrats must rally around our nominees and win. I’m committed to doing my part and will continue working to elect democrats up and down the ballot.
- Mar 4, 2026290x their median
It is with heavy hearts that we announce the deaths of four U.S. Army Reserve Soldiers supporting Operation Epic Fury on March 1st. “We honor our fallen Heroes, who served fearlessly and selflessly in defense of our nation.” said Lt. Gen. Robert Harter, Chief of Army Reserve. https://t.co/r4zBm3hfyt
- Apr 3, 202676x their median
JD Vance is heading to Hungary to endorse Viktor Orban. Here is a description of the corrupt regime, and the bizarre, post-reality campaign, that the US administration now supports: https://t.co/2Hx9Ow1dfV
- Apr 22, 202633x their median
Katie Couric says that corporate media today is a "real problem": "Whether we’re talking about ABC paying $15 million to the Trump library on what should have been an on-air correction by George Stephanopoulos or CBS paying $16 million from what almost every legal expert said was a specious lawsuit about the editing of the Kamala Harris interview [on '60 Minutes']. That was obviously because they wanted the [Paramount/Skydance] merger to go through, and it was so obvious. That, to me, is a real issue in in media today, and I found that really deplorable. That level of capitulation was just incredibly disappointing to me." https://t.co/tI9eVcxl6y
- May 16, 202617x their median
"You should vote for me because I am somebody who is completely devoted to making this country normal again as soon as possible—not pretending that we can kind of go around Trump, and to restoring faith in government by showing people the corruption and how it's affecting their lives ... And I think my skills as a civil litigator, and the skills that I've shown as an advocate in the media, make me well-suited for that at this moment, at this time."
- Sep 25, 20258.4x their median
Doctor, you brought your camera. I brought mine. Thank you @LeadFromBehind (powered by @ColorectalCancerAlliance) for reminding us to get regular screenings if you’re over 45. Visit https://t.co/x9lW69MdO7 for more information. #LeadFromBehind https://t.co/r3OjYhPEYh
- Mar 10, 20269.4x their median
Voters should choose their elected officials, not the other way around. op: @katiecouric https://t.co/YM1LWqRnE9
- Mar 5, 20267.5x their median
Trump thinks projecting strength means using military power whenever possible. But if we look like we ignore the rules, it's harder to explain why our actions are different from those we criticize elsewhere. In an era of great power competition with Russia & China, that hurts us. W/ @katiecouric
- Feb 5, 20265.6x their median
Had a great conversation with @katiecouric on her Substack yesterday about ICE and the current state of our nation. We dove into some tough questions. Watch the full discussion at the link in my reply. https://t.co/JP4dFrgARQ
- Mar 3, 20263.8x their median
Hard deals don’t get done in weeks. Serious diplomacy requires time, direct engagement, and experienced negotiators. We didn’t see that with Iran, and that begs the question of whether the negotiations were ever aimed at reaching an agreement or simply a decoy. W/ @katiecouric https://t.co/pO1fWMm7m8
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 270 interactions against 1.5M followers, an engagement rate of 0.018%. Posts are seen about 7.7K times each, and 3.52% of those impressions turn into an interaction. That is about 0.514% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 179K interactions, about 1210x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Katie Couric's engagement rate on X?
- Katie Couric (@katiecouric) has an engagement rate of 0.018%, based on the median interactions across 1 original posts from the last 30 days against 1,494,178 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Katie Couric sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @katiecouric have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @katiecouric post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.