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【萩の月】菓匠三全オフィシャル engagement report

@kashosanzen - 96K followers on X

Measured over 31 original posts from a 30-day window, last computed on September 16, 2026.

Engagement

Middle of its size range
Per follower
0.257%
of 96K followers
Per impression
0.112%
219K views on a typical post
Reach
229.1%
of its followers see a post
Typical post
246
interactions (median)
Saved
0.005%
11 bookmarks on a typical post
Posting rate
2.2/day
active 100% of days
Peak time
02:00 UTC
Tuesday

A typical post picks up 246 interactions against 96K followers, an engagement rate of 0.257%. Measured over 31 original posts, its engagement rate beats 68% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 219K times each, and 0.112% of those impressions turn into an interaction. That is about 228.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 31 posts sampled, 55% carry an image or video, 13% are part of a thread and 6% link out. The account's strongest tracked post pulled 6.4K interactions, about 26x its own typical post. Recurring topics include #ハイキュー, #仙台, #萩の月.

Measured over 31 original posts from a 30-day window, last computed on September 16, 2026. Recurring tags: #ハイキュー, #仙台, #萩の月.

Compared with accounts its own size

【萩の月】菓匠三全オフィシャル's engagement rate beats 68% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.257%, 【萩の月】菓匠三全オフィシャル sits above the 50th percentile of the 205,582 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.679%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video55% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 55% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 149 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 7, 202626x their median

    アニメ「 #ハイキュー!! 」×菓匠三全 今年も特別パッケージの販売が決定!📣 今年は伊達工業から“青根高伸” “二口堅治”と 『伊達絵巻』のコラボパッケージが新登場! 毎年大好評の“月島 蛍”と『萩の月』のコラボも装い新たに登場🌕 8/11(火)より仙台駅で期間限定にて販売いたします。 詳細はリプライ欄からチェックしてください📝 #hq_anime

    4.9K1.4K15143271K viewsView on X
  • Aug 3, 202623x their median

    【お知らせ】 #ハイキュー!! × #菓匠三全 特別パッケージ催事販売について 販売方法に関するお知らせを更新いたしました。 詳細はこちらよりご覧くださいませ。 https://t.co/K6qabEmfCm https://t.co/4h933DcBzn

    4.5K1.1K0114306K viewsView on X
  • Aug 19, 202610x their median

    💜乃木坂46真夏の全国ツアー2026💜 JR東日本TRAINキャンペーン 『萩の月』特別パッケージ 🌕 東京公演の開催に合わせ東京エリアでの販売が決定! 📅8/20(木)~8/23(日) 📍JR信濃町駅 特設会場、JR千駄ケ谷駅 特設会場 この夏の思い出にいかがでしょうか🎐 https://t.co/OWJGslFH7G

    1.9K459882611K viewsView on X
  • Aug 25, 20267.7x their median

    #ハイキュー!! × #菓匠三全 コラボ商品の販売は本日が最終日です。 期間中は多くのみなさまにご来場いただき、 誠にありがとうございました😊 明日からはコラボパッケージのオンライン販売がスタート!! 📅受注期間:8/26(水)10時~9/2(水)17時 🛒販売ページはこちら https://t.co/Sb0cPzbCVo https://t.co/S0n3USR3Lr

    1.6K32311459K viewsView on X
  • Aug 24, 20267.6x their median

    #ハイキュー!! × 菓匠三全 仙台駅での催事販売は明日まで🏐 お目当てのコラボ商品はゲットできましたか? まだまだみなさまのご来場をお待ちしております✨ https://t.co/uaqDMLPozq

    1.6K23601552K viewsView on X
  • Aug 8, 20266.9x their median

    仙台銘菓『萩の月』🌕 まごころをかたちに。 おいしさに 感謝を込めて。 まろやかでやさしい風味のオリジナルカスタードクリームをたっぷり使い、ふんわりとしたカステラで包みました。 5個入から40個入まで幅広くご用意しております! 帰省のお土産や仙台の思い出のひとつに、ぜひご利用ください✨

    1.6K9411132.0M viewsView on X
  • Aug 26, 20265.4x their median

    #ハイキュー!! × 菓匠三全 コラボパッケージのオンライン販売は本日10時開始🏐 受注期間は9/2(水)17時まで!! 販売ページはこちら🛒 https://t.co/Sb0cPzbCVo https://t.co/W10ynLt0NW

    1.1K24512448K viewsView on X
  • Aug 5, 20264.6x their median

    本日は仙台七夕花火祭🎆 広瀬通り大町本店 近くの大町西公園からもご覧いただけます。 お近くにお越しの際はぜひ涼みにいらしてください🎐 明日からは仙台七夕まつりがスタート! 仙台でみなさまのお越しをお待ちいたしております😊

    1.0K1125131.1M viewsView on X
  • Aug 13, 20263.7x their median

    / 仙台へお越しのみなさま お土産に「萩の月」はいかがですか? \ 仙台駅構内や エスパル仙台でもお買い求めいただけます。 仙台の思い出と一緒に。 お土産にはもちろん移動中のおやつにもおすすめです!

    83568861.1M viewsView on X
  • Aug 20, 20263.7x their median

    💜乃木坂46真夏の全国ツアー2026💜 JR東日本TRAINキャンペーン 『萩の月』特別パッケージ 🌕 本日より販売開始! 📅8/20(木)~8/23(日) 10時販売開始 📍JR信濃町駅 特設会場、JR千駄ケ谷駅 特設会場 ※おひとり様2個までのご購入とさせていただきます。 ※数量限定につき、なくなり次第終了といたします。品切れの際はご容赦くださいませ。

    7471376933K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ハイキュー#仙台#萩の月#819の日#おみやげ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 246 interactions against 96K followers, an engagement rate of 0.257%. Measured over 31 original posts, its engagement rate beats 68% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 219K times each, and 0.112% of those impressions turn into an interaction. That is about 228.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Tuesday is the busiest day of the week. Of the 31 posts sampled, 55% carry an image or video, 13% are part of a thread and 6% link out. The account's strongest tracked post pulled 6.4K interactions, about 26x its own typical post. Recurring topics include #ハイキュー, #仙台, #萩の月.

What is 【萩の月】菓匠三全オフィシャル's engagement rate on X?
【萩の月】菓匠三全オフィシャル (@kashosanzen) has an engagement rate of 0.257%, based on the median interactions across 31 original posts from the last 30 days against 95,771 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.257%, 【萩の月】菓匠三全オフィシャル sits above the 50th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kashosanzen have real engagement?
Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @kashosanzen post?
Most posts go out around 02:00 UTC, and Tuesday is its busiest day, at roughly 2.2 posts per day across the measured window.

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