Karl Stefanovic engagement report
@karlstefanovic - 357K followers on X
Measured over 25 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
A typical post picks up 720 interactions against 357K followers, an engagement rate of 0.202%. Measured over 25 original posts, its engagement rate beats 76% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 18K times each, and 3.96% of those impressions turn into an interaction. That is about 5.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 4.0K interactions, about 5.5x its own typical post.
Measured over 25 original posts from a 30-day window, last computed on September 2, 2026.
Compared with accounts its own size
Karl Stefanovic's engagement rate beats 76% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.202%, Karl Stefanovic sits above the 50th percentile of the 66,393 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 16% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 317 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 22, 20265.5x their median
Another ISIS fighter 'Dr Jihad' wants to come home. Another ISIS bride has been granted bail, despite allegations she showed her children ISIS propaganda videos. And now the Albanese Government is introducing Islamophobia education into Australian schools. Have we lost sight of the real threat? Karl Stefanovic puts that question to former AFP operative David Craig, who says Australia is having the wrong conversation while radical Islam continues to pose the greatest security risk. Karl Weekly. Tonight, 6pm.
- Jul 10, 20265.4x their median
The last few weeks have been big. An exclusive conversation with Rupert Lowe ahead of his appearance on Rogan this week. Big cross-platform numbers. We're sure we'll start to see coverage about our numbers and probably questioning if we'll continue this growth. That's cool, it's expected – we'll just keep building this show and giving our audience more of the conversations they want to hear. Thank you legends, appreciate the support. And we'll keep working hard.
- Aug 7, 20264.9x their median
If you do anything this weekend, make sure you watch this episode. On The Karl Stefanovic Show panel today, Gerard Renick's raw breakdown of everything wrong with the state of play in Australia right now, and exactly what has to happen for us to get our way out of it. No holding back. Tonight 5pm.
- Jul 21, 20264.4x their median
Italy's Prime Minister deported an imam after he defended the marriage of nine-year-old girls on national television. Reform UK's London mayoral candidate Laila Cunningham says Britain should take an equally tough approach, arguing that anyone who advocates child marriage is a paedophile. She also says if Pakistan refuses to take back convicted grooming gang offenders, Britain should stop accepting new arrivals until it does. In Australia, we also have migrants on visas who have committed horrific cirmes but stay in this country. @ReformUK @policylaila Tonight 6pm.
- Jul 13, 20264.2x their median
Is the Australian Dream being taken from us? James, Emma and Matteo Salerno built a multi-million-dollar Australian company through hard work, resilience and a belief in sticking together. Their father migrated from Italy as a child and built a life on a remote cattle station in the Kimberley. That was his Australian Dream. His children went on to build a business founded on the values they believe made Australia great - hard work, loyalty and pride in our country. That was theirs. Today, they believe those same values are no longer reflected in the decisions being made by government. They say that's why more Australians are paying attention to politics than ever before. Because if everyday Australians don't stand up for the Australian Dream, no one else will. 5pm tonight.
- Aug 20, 20263.7x their median
Former AFP Detective David Craig says the Bondi attack wasn’t just a shooting, it was also a failed bombing attack. He says the viable IEDs recovered from the attackers' means the government's gun buyback is pointless. Watch the full conversation with David Craig in Karl Weekly – link in bio.
- Aug 5, 20263.0x their median
"We should be the richest country in the world." Senator Malcolm Roberts argues Australia has been in "managed decline" for decades, saying rising immigration, housing pressure and the cost of living are symptoms of much bigger problems. Tonight on Karl Weekly, Karl sits down with Malcolm Roberts for a wide-ranging interview, before former Foreign Minister Alexander Downer explains why he believes Australia has lost its momentum. Plus, Olympic legend Dawn Fraser unloads on Anthony Albanese in a fiery interview. Live tonight at 5PM.
- Jul 8, 20263.0x their median
Tonight on Karl Weekly. The Albo podcast remarks everyone’s talking about. A farmer allegedly arrested for feeding his cattle. And why new financial surveillance laws have critics warning of a Big Brother future. Tune in 6pm. https://t.co/uTmStbG0Pj
- Jul 6, 20262.9x their median
"I was threatened with arrest... for telling the truth." After reporting on the alleged sexual assault of a 14-year-old girl near the Bell Hotel in Epping, Adam Brooks says he became the target—not the story. Watch the full interview on The Karl Stefanovic Show here https://t.co/Lndfds9JnU @EssexPR
- Aug 19, 20262.7x their median
Hughesy has had enough of Labor in Victoria. He says it’s time to put Labor last on the ballot – and he’s backing Jess Wilson to change the government. Hughesy joins Karl on tonight’s episode of Karl Weekly at 5pm, alongside Dr David Craig and sixth-generation Victorian farmer Ben Duxson.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 720 interactions against 357K followers, an engagement rate of 0.202%. Measured over 25 original posts, its engagement rate beats 76% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 18K times each, and 3.96% of those impressions turn into an interaction. That is about 5.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 4.0K interactions, about 5.5x its own typical post.
- What is Karl Stefanovic's engagement rate on X?
- Karl Stefanovic (@karlstefanovic) has an engagement rate of 0.202%, based on the median interactions across 25 original posts from the last 30 days against 356,693 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.202%, Karl Stefanovic sits above the 50th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @karlstefanovic have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @karlstefanovic post?
- Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 0.83 posts per day across the measured window.