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Karl Stefanovic engagement report

@karlstefanovic - 357K followers on X

Measured over 25 original posts from a 30-day window, last computed on September 2, 2026.

Engagement

Top quarter for its size
Per follower
0.202%
of 357K followers
Per impression
3.96%
18K views on a typical post
Reach
5.10%
of its followers see a post
Typical post
720
interactions (median)
Saved
0.06%
11 bookmarks on a typical post
Posting rate
0.83/day
active 53% of days
Peak time
07:00 UTC
Wednesday

A typical post picks up 720 interactions against 357K followers, an engagement rate of 0.202%. Measured over 25 original posts, its engagement rate beats 76% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 18K times each, and 3.96% of those impressions turn into an interaction. That is about 5.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 4.0K interactions, about 5.5x its own typical post.

Measured over 25 original posts from a 30-day window, last computed on September 2, 2026.

Compared with accounts its own size

Karl Stefanovic's engagement rate beats 76% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.202%, Karl Stefanovic sits above the 50th percentile of the 66,393 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link16% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 317 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 22, 20265.5x their median

    Another ISIS fighter 'Dr Jihad' wants to come home. Another ISIS bride has been granted bail, despite allegations she showed her children ISIS propaganda videos. And now the Albanese Government is introducing Islamophobia education into Australian schools. Have we lost sight of the real threat? Karl Stefanovic puts that question to former AFP operative David Craig, who says Australia is having the wrong conversation while radical Islam continues to pose the greatest security risk. Karl Weekly. Tonight, 6pm.

    3.2K5991563046K viewsView on X
  • Jul 10, 20265.4x their median

    The last few weeks have been big. An exclusive conversation with Rupert Lowe ahead of his appearance on Rogan this week. Big cross-platform numbers. We're sure we'll start to see coverage about our numbers and probably questioning if we'll continue this growth. That's cool, it's expected – we'll just keep building this show and giving our audience more of the conversations they want to hear. Thank you legends, appreciate the support. And we'll keep working hard.

    3.4K2442111050K viewsView on X
  • Aug 7, 20264.9x their median

    If you do anything this weekend, make sure you watch this episode. On The Karl Stefanovic Show panel today, Gerard Renick's raw breakdown of everything wrong with the state of play in Australia right now, and exactly what has to happen for us to get our way out of it. No holding back. Tonight 5pm.

    2.8K5071681742K viewsView on X
  • Jul 21, 20264.4x their median

    Italy's Prime Minister deported an imam after he defended the marriage of nine-year-old girls on national television. Reform UK's London mayoral candidate Laila Cunningham says Britain should take an equally tough approach, arguing that anyone who advocates child marriage is a paedophile. She also says if Pakistan refuses to take back convicted grooming gang offenders, Britain should stop accepting new arrivals until it does. In Australia, we also have migrants on visas who have committed horrific cirmes but stay in this country. @ReformUK @policylaila Tonight 6pm.

    2.7K414861340K viewsView on X
  • Jul 13, 20264.2x their median

    Is the Australian Dream being taken from us? James, Emma and Matteo Salerno built a multi-million-dollar Australian company through hard work, resilience and a belief in sticking together. Their father migrated from Italy as a child and built a life on a remote cattle station in the Kimberley. That was his Australian Dream. His children went on to build a business founded on the values they believe made Australia great - hard work, loyalty and pride in our country. That was theirs. Today, they believe those same values are no longer reflected in the decisions being made by government. They say that's why more Australians are paying attention to politics than ever before. Because if everyday Australians don't stand up for the Australian Dream, no one else will. 5pm tonight.

    2.4K3682413399K viewsView on X
  • Aug 20, 20263.7x their median

    Former AFP Detective David Craig says the Bondi attack wasn’t just a shooting, it was also a failed bombing attack. He says the viable IEDs recovered from the attackers' means the government's gun buyback is pointless. Watch the full conversation with David Craig in Karl Weekly – link in bio.

    2.1K494661340K viewsView on X
  • Aug 5, 20263.0x their median

    "We should be the richest country in the world." Senator Malcolm Roberts argues Australia has been in "managed decline" for decades, saying rising immigration, housing pressure and the cost of living are symptoms of much bigger problems. Tonight on Karl Weekly, Karl sits down with Malcolm Roberts for a wide-ranging interview, before former Foreign Minister Alexander Downer explains why he believes Australia has lost its momentum. Plus, Olympic legend Dawn Fraser unloads on Anthony Albanese in a fiery interview. Live tonight at 5PM.

    1.6K2842782638K viewsView on X
  • Jul 8, 20263.0x their median

    Tonight on Karl Weekly. The Albo podcast remarks everyone’s talking about. A farmer allegedly arrested for feeding his cattle. And why new financial surveillance laws have critics warning of a Big Brother future. Tune in 6pm. https://t.co/uTmStbG0Pj

    1.8K2351231344K viewsView on X
  • Jul 6, 20262.9x their median

    "I was threatened with arrest... for telling the truth." After reporting on the alleged sexual assault of a 14-year-old girl near the Bell Hotel in Epping, Adam Brooks says he became the target—not the story. Watch the full interview on The Karl Stefanovic Show here https://t.co/Lndfds9JnU @EssexPR

    1.7K32060635K viewsView on X
  • Aug 19, 20262.7x their median

    Hughesy has had enough of Labor in Victoria. He says it’s time to put Labor last on the ballot – and he’s backing Jess Wilson to change the government. Hughesy joins Karl on tonight’s episode of Karl Weekly at 5pm, alongside Dr David Craig and sixth-generation Victorian farmer Ben Duxson.

    1.5K1552902375K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 720 interactions against 357K followers, an engagement rate of 0.202%. Measured over 25 original posts, its engagement rate beats 76% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 18K times each, and 3.96% of those impressions turn into an interaction. That is about 5.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 4.0K interactions, about 5.5x its own typical post.

What is Karl Stefanovic's engagement rate on X?
Karl Stefanovic (@karlstefanovic) has an engagement rate of 0.202%, based on the median interactions across 25 original posts from the last 30 days against 356,693 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.202%, Karl Stefanovic sits above the 50th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @karlstefanovic have real engagement?
Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @karlstefanovic post?
Most posts go out around 07:00 UTC, and Wednesday is its busiest day, at roughly 0.83 posts per day across the measured window.

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