花王 アタック(お洗濯全般) engagement report
@kao_attackjp - 349K followers on X
Measured over 4 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 34 interactions against 349K followers, an engagement rate of 0.01%. Posts are seen about 12K times each, and 0.27% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 45K interactions, about 1325x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on September 2, 2026. Recurring tag: #クイズホワイトアタック.
Where this sits in the catalog
At 0.01%, 花王 アタック(お洗濯全般) sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 26, 20241325x their median
いい風呂の日♨️ 【洗えるぬいぐるみの洗い方】 ①水4Lにエマール10ml目安 30度以下のぬるま湯がおすすめ ②やさしく押し洗い、もみ洗いはNG ③すすいで、タオルなどで水気を取る ④風通しのよい日かげで乾かす ⑤ブラシでやさしく整える #エマールあずかりました https://t.co/6SI6WfUM7G
- Oct 20, 2025650x their median
/ 「洗濯を楽しむ日」🧺👕 アタックZREO×PanasonicコラボCP! \ ▼応募方法 ① @kao_attackjp、@Panasonic_cpをフォロー ② この投稿をリポスト #センタク をつけて、 「自動投入洗濯機での洗濯のよさ」を リプライ投稿すると当選率UP! 【応募規約】 https://t.co/IzTBlMc2WB https://t.co/b7YYuc2AOF
- Jul 21, 202645x their median
☀️☀️☀️ 子どもの成長を応援する 「夏のおてつだいチャレンジ」開催中! ☀️☀️☀️ 🎁が当たるキャンペーン実施中✨ ①@kao_attackjp or @cucute_jpをフォロー ②「#アタックキュキュットおてつだい」をつけてチャレンジの意気込みを投稿 詳しくはサイトをチェック https://t.co/1Lx1eYxcRq https://t.co/GMRG5NAK8o
- Oct 19, 202520x their median
◤ 自動投入洗濯機にもアタックZERO! 動画公開中📼 ◣ 濃縮タイプで少ない量で長く使えるから、 洗剤の補充頻度が減る*! 自動投入洗濯機×アタックZEROで お洗濯をもっと効率的に! *当社非濃縮洗剤比 https://t.co/EXyvfdJQrC
- Nov 30, 20252.8x their median
/ はじまりました‼️‼️🤩 #花王 × #PayPay おトクなキャンペーン🎉 \ 対象店舗にて対象商品をPayPayで購入すると、最大30%のPayPayポイントが戻ってくる✨ さらに!指定2ブランド以上購入&応募で5,000ポイントが当たるチャンスも🎁 ※12月31日迄。上限・条件有 対象店舗など詳細はこちら👇
- May 8, 20262.7x their median
日差しが強くなってきましたね☀️ そろそろ帽子のケアも見直しどき! 洗濯表示で「洗える」ことを確認した後 キャップは“ザル洗い”がおすすめ👇 帽子サイズのザルにかぶせて、 エマールを溶かした洗濯液でそのまま手洗い 型崩れを防ぎながら洗えます! 気持ちよく夏支度を! https://t.co/jNICFsUvuB
- Nov 26, 20252.6x their median
/ エマール × アトレ亀戸 お気に入りとずっと!フェス開催✨️ \ その中で… 世界初⁉️ぬいぐるみ専用銭湯 ♨️エマールの湯♨️がオープンします! フリマもクイズもやってるよ! ぜひ遊びに来てね~ *詳しくはこちら https://t.co/cDsddh8q53 #エマール風呂 #アトレ亀戸 #いい風呂の日 https://t.co/9G9qzi9tyX
- Mar 26, 20262.3x their median
はあ〜〜 いい湯だなあぁ♨️😌 もうすぐ4月だね〜🌸 #新生活 や #新学期 って ドキドキワクワクしちゃうよね☺️ だから今日は、ぼくも身支度。 #ぬい活 界隈で話題の「#エマール風呂」で 気持ちよ〜く、ととのうよ🧸🫧 #春バテ 防止にもピッタリ✨ 詳しいやり方はツリーを見てね👇 #たぶんクマ https://t.co/oUMJlIQcyp
- Jun 1, 20262.3x their median
/ 洗濯の部屋干しのニオイ、どうにかしたい🌀 \ そんな声にお応えして、 アタックZEROはこの春リニューアル✨ さらにワイドハイターPROリキッド・ ハミング消臭実感からも部屋干し用が新登場👕 梅雨時期の快適な部屋干しに、 ぜひ専用アイテムを合わせてお使いください! https://t.co/VmxOdctGi2 https://t.co/rI2ueDEhJB
- Jul 20, 20261.9x their median
突然ですが…👀 #クイズホワイトアタック この真っ白な画像に 隠れているものは何でしょう?⬜ ヒント💡 「今日は、なんの日?」 ※海の日ではありません チャレンジしてみてね👕 https://t.co/GuqJ2NEDF3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 34 interactions against 349K followers, an engagement rate of 0.01%. Posts are seen about 12K times each, and 0.27% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 00:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 45K interactions, about 1325x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is 花王 アタック(お洗濯全般)'s engagement rate on X?
- 花王 アタック(お洗濯全般) (@kao_attackjp) has an engagement rate of 0.01%, based on the median interactions across 4 original posts from the last 30 days against 348,896 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, 花王 アタック(お洗濯全般) sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @kao_attackjp have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @kao_attackjp post?
- Most posts go out around 00:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.