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ye engagement report

@kanyewest - 31M followers on X

Measured over 33 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 31M followers
Per impression
1.53%
216K views on a typical post
Reach
0.7%
of its followers see a post
Typical post
3.3K
interactions (median)
Saved
0.065%
141 bookmarks on a typical post
Posting rate
2.8/day
active 73% of days
Peak time
19:00 UTC
Friday

A typical post picks up 3.3K interactions against 31M followers, an engagement rate of 0.011%. Measured over 33 original posts, its engagement rate beats 46% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 216K times each, and 1.53% of those impressions turn into an interaction. That is about 0.698% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 33 posts sampled, 88% carry an image or video and 6% link out. The account's strongest tracked post pulled 293K interactions, about 89x its own typical post.

Measured over 33 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

ye's engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 68% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, ye sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 17, 202689x their median

    ALL OF THE LIGHTS https://t.co/bhgVSggVy0

    263K25K1.9K3.3K42M viewsView on X
  • Jul 14, 201854x their median

    creatives need each other

    136K40K1.4K1.9KView on X
  • Jul 10, 202651x their median

    I’m not working on a new album yet …

    151K11K6.4K1.7K6.7M viewsView on X
  • Aug 14, 202647x their median

    Yeezy is Apple of clothing

    134K15K2.8K1.3K7.2M viewsView on X
  • Aug 17, 202627x their median

    No matter how big any fashion brand is There’s no brand other than Yeezy that can bring out 120,000 people a night

    78K7.8K1.4K6402.4M viewsView on X
  • Jul 12, 202625x their median

    Thank you Edi Rama and to all of Albania for building a stadium and welcoming me into your beautiful country

    77K4.9K1.3K3123.4M viewsView on X
  • Aug 15, 202617x their median

    🕊️ https://t.co/R3Gx6iHH2A

    51K4.0K7362103.8M viewsView on X
  • Aug 14, 202617x their median

    To the people of Almaty Due to weather conditions today’s concert will be postponed until tomorrow Health and safety is priority See you tomorrow

    52K2.2K5901352.7M viewsView on X
  • Aug 17, 202615x their median

    “OK” MUSIC VIDEO OUT NOW ON APPLE MUSIC AND SPOTIFY DIRECTED BY BIANCA CENSORI https://t.co/rdO8OMBtEm

    42K5.4K1.0K4892.7M viewsView on X
  • Aug 14, 20267.8x their median

    Updated the website https://t.co/ht3ptSX4E7 https://t.co/1BfkOmN0qC

    23K1.9K7211691.6M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3.3K interactions against 31M followers, an engagement rate of 0.011%. Measured over 33 original posts, its engagement rate beats 46% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 216K times each, and 1.53% of those impressions turn into an interaction. That is about 0.698% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 33 posts sampled, 88% carry an image or video and 6% link out. The account's strongest tracked post pulled 293K interactions, about 89x its own typical post.

What is ye's engagement rate on X?
ye (@kanyewest) has an engagement rate of 0.011%, based on the median interactions across 33 original posts from the last 30 days against 30,896,330 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, ye sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @kanyewest have real engagement?
Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @kanyewest post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 2.8 posts per day across the measured window.

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