Kaja Kallas engagement report
@kajakallas - 451K followers on X
Measured over 14 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 3.0K interactions against 451K followers, an engagement rate of 0.667%. Measured over 14 original posts, its engagement rate beats 94% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 86K times each, and 3.46% of those impressions turn into an interaction. That is about 19.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 20K interactions, about 6.7x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on September 23, 2026.
Compared with accounts its own size
Kaja Kallas's engagement rate beats 94% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.667%, Kaja Kallas sits above the 50th percentile of the 204,583 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 79% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 79% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 481 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 15, 20266.7x their median
We have seen Russia’s dangerous recklessness at full display in the past 48 hours. A Russian warship fired flares at a Danish helicopter. NATO jets had to shoot down a drone over Lithuania. Russia struck a passenger train near the border with Ukraine. And Poland pulled a drone from its shores. We need to be clear-eyed: those are not accidents. They are calculated attempts by Russia to weaken our resolve. Europe will not dial back its support for Ukraine. My intervention in #EPlenary ↓
- Jun 9, 202610x their median
Brick by brick, we are collapsing the foundations of Russia's war economy. Today, we are presenting our proposals for a 21st sanctions package against Russia. This includes a temporary freeze of the Russian oil price cap and designations of institutions used by Moscow to generate revenues and circumvent EU sanctions. It will target banks, weapons manufacturers, oil traders, refineries, and crypto operators in third countries.
- Jun 18, 202610.0x their median
Russia is not winning this war. And Ukraine is now stronger on the battlefield. Today, with EU leaders, we will discuss how to further increase pressure on the Kremlin and push it towards negotiations. The swift adoption of our 21st package of sanctions will be an important step in that direction. My press remarks ahead of today’s #EUCO meeting ↓
- Jul 13, 20266.0x their median
We’re sanctioning Russia at speed and scale. Today’s measures, together with the upcoming 21st sanctions package, will add 250 individuals and entities to the Russia sanctions regime. This is our biggest round of individual designations since Moscow’s 2022 full-scale invasion, and includes also the EU’s largest-ever cyber sanctions package. The financial backbone of Russia’s war machine is the main target. Every measure weakens Moscow’s ability to wage war. My doorstep ahead of today’s Foreign Affairs Council ↓
- Jun 15, 20266.0x their median
Russia increased attacks on Ukrainian civilians again last night and carried out strikes that damaged a UNESCO World Heritage site in Kyiv. These are war crimes, and Russia will have to answer for them. In response, today we are adopting additional sanctions targeting Russia's military-industrial complex and its shadow fleet. Every measure further restricts Russia's room for manoeuvre. My press remarks ahead of today’s Foreign Affairs Council ↓
- Jun 18, 20265.7x their median
Russia is on the back foot: militarily, economically and politically. Now is the time to provide Ukraine with even greater support and to exert even more pressure on Russia to end the war. This was the focus of my discussion with Minister @FedorovMykhailo. https://t.co/8PPHCcwoZN
- Jul 2, 20263.5x their median
Words of condemnation alone will not stop attacks on Kyiv. Only sustained military support for Ukraine and increased pressure on Moscow can do that. This week, the EU has started disbursing €6 billion under the €90 billion support loan to strengthen Kyiv’s defences. Today, I will propose to sanction more entities supporting Russia’s military-industrial complex in response to the strikes. The more Moscow attacks civilians, the more sanctions must be imposed. We keep raising the cost until Russia understands it cannot win. EU staff in Kyiv are accounted for. I am deeply grateful to our colleagues on the ground, who continue their work with courage and dedication under the most difficult circumstances.
- Sep 22, 20262.9x their median
Grain from Ukraine feeds people all over the world. But Russia is blocking exports through the Black Sea and is deliberately causing global food insecurity. The EU is calling for attacks to stop and grain to flow again. Food must never be used as a weapon of war. My remarks at our UN side event on the Black Sea ↓
- Sep 21, 20262.9x their median
Europe faces a fast-proliferation of sabotage attacks and airspace violations. Moscow is trying to scare Europe into winding down its support for Ukraine. As Russia is willing to take greater risks, Europe must impose greater costs. There are many ways to do that: stronger action against Russia’s shadow fleet and tougher measures targeting its military-industrial complex. My press remarks following today’s meeting of EU Foreign Ministers in New York ↓
- Sep 21, 20262.4x their median
The so-called Duma elections marked another major setback for Russian democracy. Their outcome was never in doubt. The Kremlin silenced dissent, barred the only registered party that opposed its war in Ukraine, and shut out international election monitors. The veneer of democracy is all that remains in Russia. I have proposed measures against those facilitating these sham elections in occupied Ukrainian territories.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.0K interactions against 451K followers, an engagement rate of 0.667%. Measured over 14 original posts, its engagement rate beats 94% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 86K times each, and 3.46% of those impressions turn into an interaction. That is about 19.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 79% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 20K interactions, about 6.7x its own typical post.
- What is Kaja Kallas's engagement rate on X?
- Kaja Kallas (@kajakallas) has an engagement rate of 0.667%, based on the median interactions across 14 original posts from the last 30 days against 450,829 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.667%, Kaja Kallas sits above the 50th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @kajakallas have real engagement?
- Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @kajakallas post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.