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Sanaa Lathan engagement report

@justsanaa - 1.6M followers on X

Measured over 6 original posts from a 30-day window, last computed on August 21, 2026.

Engagement

Per follower
0.01%
of 1.6M followers
Per impression
0.812%
20K views on a typical post
Reach
1.25%
of its followers see a post
Typical post
164
interactions (median)
Saved
0.087%
18 bookmarks on a typical post
Posting rate
0.23/day
active 20% of days
Peak time
18:00 UTC
Thursday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 164 interactions against 1.6M followers, an engagement rate of 0.01%. Posts are seen about 20K times each, and 0.812% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 478K interactions, about 2917x its own typical post. Recurring topics include #blubellbookclub, #powerofnow. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #blubellbookclub, #powerofnow.

Where this sits in the catalog

At 0.01%, Sanaa Lathan sits above the 25th percentile of the 10,660 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.048%.

p100.001%
p250.007%
p50 (median)0.048%
p750.328%
p902.48%
p99343.7%
Engagement rate as a share of followers, across the 10,660 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 429,653 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.048%
75th percentile0.328%
90th percentile2.48%
99th percentile343.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +85%5.8K
Outbound link67% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 154 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 3, 20232917x their median

    Jackie Chan and his daughter crying while watching some of his old movie scenes is the most wholesome thing you’ll watch today. Thanks for our childhood legend ❤️ https://t.co/SnCDFR9X2Q

    380K77K5.1K16K81M viewsView on X
  • Aug 1, 20231322x their median

    Ninja dog.. 😂 https://t.co/ql1w7PmDfq

    187K25K2.2K2.8K16M viewsView on X
  • Mar 10, 2024241x their median

    "When I was the only Black girl in that class, when you saw me and you told me I was enough, and when I told you I don't see myself...you said 'that's fine, we're gonna forge our own path. You're gonna lay a trail for yourself.'” —Oscar-winner (!) Da'Vine Joy Randolph https://t.co/FZXfu88GGS

    36K3.1K26130934K viewsView on X
  • Jan 7, 2025127x their median

    #NewProfilePic https://t.co/EyONL6MphW

    19K972597285951K viewsView on X
  • Aug 5, 2023112x their median

    Leila Danai responded to a classmate who didn't like her Black hair style with incredible maturity and confidence for a 3 yo. Leila’s mother taught her the importance of self love! Black hair is beautiful, let’s not let anyone make us think otherwise! 🎥:@leiladana/TikTok https://t.co/o5Ux8NMWRe

    15K2.4K605436722K viewsView on X
  • Sep 19, 202355x their median

    💃🏽❤️

    8.0K48047765374K viewsView on X
  • Jul 14, 202352x their median

    What’s a TV show that wasn’t a big hit but was an excellent series people should watch?

    3.8K3083.3K1.1K2.3M viewsView on X
  • Oct 26, 202328x their median

    “The hardest step she ever took was to blindly trust in who she was.” Album done. 💛 https://t.co/ZHQiyiO4pM

    3.3K872146338258K viewsView on X
  • Aug 29, 202324x their median

    💪 While on the #SagAftraStrike picket line, #SagAftraMembers Bryan Cranston and Aaron Paul chatted with us about the importance of securing a fair, equitable and respectful contract. Until we get what we deserve, “we’re not going anywhere.” #SagAftraStrong ✊ https://t.co/7VAUw8pfNf

    3.1K7066884478K viewsView on X
  • Sep 19, 202322x their median

    Happy birthday, Sanaa Lathan ❤️🏀 https://t.co/vgiFAyClIj

    3.2K3261961400K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#blubellbookclub#powerofnow

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 164 interactions against 1.6M followers, an engagement rate of 0.01%. Posts are seen about 20K times each, and 0.812% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Thursday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 478K interactions, about 2917x its own typical post. Recurring topics include #blubellbookclub, #powerofnow. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Sanaa Lathan's engagement rate on X?
Sanaa Lathan (@justsanaa) has an engagement rate of 0.01%, based on the median interactions across 6 original posts from the last 30 days against 1,618,791 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Sanaa Lathan sits above the 25th percentile of the 10,660 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @justsanaa have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @justsanaa post?
Most posts go out around 18:00 UTC, and Thursday is its busiest day, at roughly 0.23 posts per day across the measured window.

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