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Sanaa Lathan engagement report

@justsanaa - 1.6M followers on X

Measured over 1 original post from a 30-day window, last computed on October 23, 2026.

Engagement

Per follower
0.005%
of 1.6M followers
Per impression
1.00%
8.5K views on a typical post
Reach
0.53%
of its followers see a post
Typical post
85
interactions (median)
Saved
0.012%
1 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
13:00 UTC
Saturday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 85 interactions against 1.6M followers, an engagement rate of 0.005%. Posts are seen about 8.5K times each, and 1.00% of those impressions turn into an interaction. That is about 0.526% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 476K interactions, about 5595x its own typical post. Recurring topics include #blubellbookclub, #heartintelligence. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 23, 2026. Recurring tags: #blubellbookclub, #heartintelligence.

Where this sits in the catalog

At 0.005%, Sanaa Lathan sits above the 10th percentile of the 200,758 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.67%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,758 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,898 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.67%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 105 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 3, 20235595x their median

    Jackie Chan and his daughter crying while watching some of his old movie scenes is the most wholesome thing you’ll watch today. Thanks for our childhood legend ❤️ https://t.co/SnCDFR9X2Q

    378K76K5.0K16K81M viewsView on X
  • Aug 1, 20231322x their median

    Ninja dog.. 😂 https://t.co/ql1w7PmDfq

    187K25K2.2K2.8K16M viewsView on X
  • Mar 10, 2024462x their median

    "When I was the only Black girl in that class, when you saw me and you told me I was enough, and when I told you I don't see myself...you said 'that's fine, we're gonna forge our own path. You're gonna lay a trail for yourself.'” —Oscar-winner (!) Da'Vine Joy Randolph https://t.co/FZXfu88GGS

    36K3.1K26130934K viewsView on X
  • Jan 7, 2025244x their median

    #NewProfilePic https://t.co/EyONL6MphW

    19K963599285953K viewsView on X
  • Aug 5, 2023214x their median

    Leila Danai responded to a classmate who didn't like her Black hair style with incredible maturity and confidence for a 3 yo. Leila’s mother taught her the importance of self love! Black hair is beautiful, let’s not let anyone make us think otherwise! 🎥:@leiladana/TikTok https://t.co/o5Ux8NMWRe

    15K2.4K603436723K viewsView on X
  • Sep 19, 202355x their median

    💃🏽❤️

    8.0K48047765374K viewsView on X
  • Jul 14, 202399x their median

    What’s a TV show that wasn’t a big hit but was an excellent series people should watch?

    3.8K3063.3K1.1K2.3M viewsView on X
  • Oct 26, 202354x their median

    “The hardest step she ever took was to blindly trust in who she was.” Album done. 💛 https://t.co/ZHQiyiO4pM

    3.2K867146338258K viewsView on X
  • Aug 29, 202347x their median

    💪 While on the #SagAftraStrike picket line, #SagAftraMembers Bryan Cranston and Aaron Paul chatted with us about the importance of securing a fair, equitable and respectful contract. Until we get what we deserve, “we’re not going anywhere.” #SagAftraStrong ✊ https://t.co/7VAUw8pfNf

    3.1K6996884478K viewsView on X
  • Sep 19, 202342x their median

    Happy birthday, Sanaa Lathan ❤️🏀 https://t.co/vgiFAyClIj

    3.2K3181961401K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#blubellbookclub#heartintelligence

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 85 interactions against 1.6M followers, an engagement rate of 0.005%. Posts are seen about 8.5K times each, and 1.00% of those impressions turn into an interaction. That is about 0.526% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 476K interactions, about 5595x its own typical post. Recurring topics include #blubellbookclub, #heartintelligence. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Sanaa Lathan's engagement rate on X?
Sanaa Lathan (@justsanaa) has an engagement rate of 0.005%, based on the median interactions across 1 original posts from the last 30 days against 1,615,755 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Sanaa Lathan sits above the 10th percentile of the 200,758 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @justsanaa have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @justsanaa post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 0.03 posts per day across the measured window.

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